🔹 Job Title: Growth Campaign Manager
🔹 Company: Storyful
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing & Growth
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B funnels, pipeline development, and sales-marketing alignment. Candidates should have experience running outbound programs and lead-gen campaigns.
✅ Design and manage integrated outbound campaigns (email, LinkedIn, events, webinars) that drive lead generation, audience engagement, and qualified pipeline
✅ Own account targeting, list segmentation, and audience prioritization in close partnership with sales
✅ Build ABM programs, outbound sequences, and multi-channel campaigns
✅ Develop messaging frameworks, offer strategies, and outreach structures for outbound efforts
✅ Operationalise GenAI in the creative process: build and continually refine prompt-libraries in ChatGPT/Claude/Gemini to accelerate copywriting, persona-specific value props, and A/B test variants
✅ Spin up low-/no-code automations (Zapier, n8n, HubSpot Workflows) that connect Storyful’s data feeds, AI services, and marketing channels, reducing manual work and improving speed-to-market
✅ Partner with sales to align campaign targeting, lead scoring, and MQL hand-off processes
✅ Manage and optimize lead flow from inbound, outbound, and event-driven campaigns
✅ Maintain attribution, reporting, and pipeline tracking through HubSpot and Salesforce
✅ Support event follow-up, webinar conversion, and post-campaign sales-acceleration activities
✅ Deploy AI-powered enrichment (e.g., Clearbit + OpenAI functions) to auto-populate firmographic/intention signals for faster follow-up
✅ Collaborate with the Marketing Coordinator on asset build-out, list uploads, and platform execution
✅ Work with the Content Marketing Manager on outbound messaging, prospecting content, and sales-enablement materials
✅ Integrate Storyful’s intelligence into commercial outreach
✅ Lead quarterly “AI enablement” workshops to upskill marketing & sales colleagues on effective prompt-writing, LLM QA, and responsible-AI practices
✅ Monitor performance data, analyze conversion metrics, and continuously optimize targeting and messaging to improve results
✅ Own dashboards and KPIs tied to lead volume, qualified-pipeline contribution, and sales alignment
✅ Use Python/SQL or Looker Studio to query LLM-generated experiments, identify winning prompts, and automate roll-outs
✅ Generative-AI & Automation Stewardship (new section)
✅ * Serve as Storyful’s internal “prompt engineer” for growth marketing—design, test, and version control prompts that power AI copy, image, or video generation
✅ * Evaluate new AI/automation vendors (LLM APIs, RAG frameworks, orchestration layers) and manage pilots, security reviews, and ROI analysis
✅ * Champion ethical best practices for GenAI use, ensuring brand safety, bias mitigation, and compliance with data-privacy policies
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work cross-functionally with marketing and sales teams.
Education: Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
Experience: 2-4 years in B2B demand generation, growth marketing, ABM, or sales development
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong interest in media, content marketing, audience intelligence, or communications sectors are strongly preferred.
Salary Range: $95,000 - $125,000 + Bonus
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range is a good-faith estimate based on market practice, and the benefits package is highly competitive and comprehensive.
Industry: Storyful is a premium service for media, brands, and communications, specializing in social media contextualization and verification. They are the leaders in social media newswire and utilize AI to gather and streamline data from various media landscapes.
Company Size: Storyful has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Storyful was founded in 2010 by Irish journalists and acquired by News Corp in 2013.
Company Description:
Company Specialties:
Company Website: storyful.com
ASSUMPTION: Storyful's expertise in social media contextualization and verification makes it an attractive employer for candidates interested in media, content marketing, audience intelligence, or communications sectors.
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in growth marketing, demand generation, and AI integration.
Reporting Structure: The Growth Campaign Manager reports directly to the VP, Marketing & Growth.
Work Arrangement: This is a hybrid role, requiring the candidate to be on-site for 3 days a week.
Growth Opportunities:
ASSUMPTION: Storyful's focus on AI and automation, as well as its mid-sized company structure, provides ample opportunities for growth and career development.
Office Type: Storyful's New York office is located at 1211 Avenue of the Americas.
Office Location(s): Storyful has offices in Dublin, London, Sydney, and New York.
Geographic Context:
Work Schedule: The work schedule is 40 hours per week, with flexible hours and the option to work remotely for 2 days a week.
ASSUMPTION: Storyful's New York office provides a convenient and vibrant work environment, with ample opportunities for professional growth and networking.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B demand generation, growth marketing, ABM, sales development, lead generation, campaign strategy, marketing automation, AI tools, copywriting, performance optimization, Python, SQL, low-code tools, content marketing
ASSUMPTION: Storyful's interview process is designed to assess the candidate's technical skills, communication skills, and cultural fit with the company.
ASSUMPTION: Storyful uses a wide range of marketing automation tools, AI platforms, and low-code workflow tools to streamline its marketing processes and improve efficiency.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Storyful values candidates who are innovative, collaborative, and customer-focused, with a strong understanding of B2B marketing and AI integration.
ASSUMPTION: Storyful's focus on AI integration and automation, as well as its hybrid work arrangement, may present unique challenges for candidates, but also offers opportunities for professional growth and development.
ASSUMPTION: Storyful's unique focus on AI integration and automation, as well as its mid-sized company structure, makes this role an attractive option for candidates looking to gain experience in growth marketing and AI integration.
ASSUMPTION: Storyful's focus on AI integration and automation provides ample opportunities for candidates to work on innovative and challenging projects that drive growth and improve efficiency.
ASSUMPTION: Storyful values candidates who are proactive and engaged, and encourages them to ask thoughtful questions during the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.