📌 Core Information
🔹 Job Title: Growth Content Marketing Manager
🔹 Company: Volley
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and scaling an influencer and brand ambassador program from scratch
- Driving business value through strategic social media content focused on influencers and brand ambassadors
- Collaborating with cross-functional teams to maintain brand alignment and showcase product innovations
- Analyzing trends, culture, and business outcomes to adapt messaging and strategies
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and a deep understanding of social media platforms to drive meaningful results.
📋 Key Responsibilities
✅ Lead the development and execution of an influencer and brand ambassador program, scaling it from 0 to 100+ creators and partners
✅ Direct all aspects of influencer output, including creative ideation, feedback, and negotiation of incentives
✅ Analyze business impact and adapt strategies based on trends, culture, and business outcomes
✅ Collaborate with in-house and external creatives to maintain brand alignment and showcase product innovations
✅ Inform and contribute to other growth engine pillars, such as paid media, organic social, community efforts, and brand marketing & PR
✅ Build and manage a stack of technology, tools, and contractors to deliver objectives and scale operations
✅ Manage external agency and contractor partners as needed
ASSUMPTION: This role requires a hands-on approach to influencer marketing, with a focus on driving business value rather than just likes and comments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in influencer marketing, brand ambassador programs, or similar roles, with a proven track record of driving business results
Required Skills:
- Proven experience in scaling influencer partnerships that delivered concrete business results for consumer brands or apps, preferably in gaming or entertainment
- Deep familiarity with the creative nuances of major social media platforms in the United States (TikTok, Facebook, Instagram, Snapchat)
- Strong business acumen, demonstrated by a history of using social channels and/or UGC to drive bottom-line results
- Experience managing both internal and external creative resources, such as content creators, agencies, contractors, or other relevant experience
- Strong verbal and written communication skills
Preferred Skills:
- Experience working with household-name IP and talent, particularly in gaming or entertainment contexts
- Familiarity with project management tools and technologies
ASSUMPTION: Candidates with experience in rapid-growth startups or other fast-paced environments may be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $119,040 - $156,240 annually (based on a local San Francisco hire)
Benefits:
- 100% covered medical, dental, and vision insurance for employee and dependents
- 401k match
- Flexible, hybrid work-from-home and in-office work model
- 4 weeks of paid time off (enforced 2-week minimum), 16 paid holidays, 40 hours of bereavement leave, and unlimited sick days
- Generous parental leave policy (24 weeks at 100% pay for birthing parents and 12 weeks at 100% pay for non-birthing parents)
- Visa support for eligible candidates
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on a local San Francisco hire and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Volley is the leading developer of AI-powered games for Amazon Alexa, Roku TVs, and mobile devices
- The company's mission is to bring joy to customers through AI and voice-powered games
- Volley's portfolio includes well-known titles such as Jeopardy!, Wheel of Fortune, and Song Quiz
Company Specialties:
- AI-powered games
- Voice-controlled entertainment
- Smart TV and mobile game development
Company Website: Volleythat.com
ASSUMPTION: Volley's focus on AI and voice-powered games makes this role an excellent fit for candidates interested in cutting-edge technology and innovative gaming experiences.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with growth opportunities
Reporting Structure: This role reports directly to the VP of Growth and collaborates with various teams, including in-house creatives and external partners
Work Arrangement: Hybrid, with a flexible work-from-home and in-office work model
Growth Opportunities:
- As Volley continues to grow, there may be opportunities for the right candidate to expand their role or take on additional responsibilities
- This role offers the chance to work closely with senior leadership and have a significant impact on the company's growth and success
ASSUMPTION: Candidates with a strong desire to learn, grow, and take on new challenges will thrive in this role.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work-from-home and in-office work model
Office Location(s): 292 Ivy St, San Francisco, California 94102, US
Geographic Context:
- San Francisco is a vibrant, diverse city with a thriving tech industry
- The city offers a wide range of cultural attractions, dining options, and outdoor activities
- Volley's office is located in the historic Phelan Building, providing a unique and inspiring work environment
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in a hybrid work setting will find this role appealing.
💼 Interview & Application Insights
Typical Process:
- Preliminary screen with the Head of Recruiting
- Hiring manager screen with the VP of Growth
- Onsite interview with various teammates and partners
- Founder chat with the CEO
- Offer
Key Assessment Areas:
- Candidates' understanding of Volley's mission and products
- Candidates' experience in influencer marketing and brand ambassador programs
- Candidates' ability to think strategically and drive business value through social media content
- Candidates' communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with influencer marketing and provide specific examples of campaigns you've managed
- Demonstrate your understanding of Volley's products and mission in your application materials
ATS Keywords: Influencer marketing, brand ambassadors, social media strategy, creative ideation, business analysis, negotiation, content creation, trend analysis, project management, communication skills
ASSUMPTION: Volley's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the company and the role.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Monday.com)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates with experience using relevant project management, social media management, and analytics tools will be well-suited to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Volley values creativity, experimentation, and a willingness to take risks to drive growth and success
- Collaboration: Volley fosters a culture of teamwork, open communication, and mutual support
- Customer-centricity: Volley prioritizes the needs and preferences of its customers, striving to create joyful gaming experiences
Work Style:
- Volley values a fast-paced, dynamic work environment, with a focus on results and continuous improvement
- The company encourages autonomy, initiative, and a strong sense of ownership among its employees
- Volley's hybrid work arrangement allows for flexibility and a healthy work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable taking on new challenges and responsibilities?
- Are you a strong communicator and collaborator, with experience working with diverse teams and external partners?
- Do you share Volley's passion for innovation, customer-centricity, and creating joyful gaming experiences?
ASSUMPTION: Candidates who align with Volley's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing a rapidly growing influencer and brand ambassador program, with a focus on scaling from 0 to 100+ creators and partners
- Adapting to changing trends, culture, and business outcomes to maintain a strong social media presence and drive business value
- Balancing the need for creativity and innovation with the requirement to maintain brand alignment and showcase product innovations
- Managing external agency and contractor partners, ensuring they deliver high-quality work that meets Volley's standards and objectives
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving business results through influencer marketing will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business value through influencer marketing and brand ambassador programs for AI-powered games
- While similar roles may exist in the gaming or entertainment industries, this role's focus on AI and voice-powered games sets it apart
- Career progression in this role may involve expanding into other marketing channels or taking on additional responsibilities within Volley's growth engine
ASSUMPTION: Candidates with experience in influencer marketing and a strong interest in AI and voice-powered games will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new AI-powered game launch, including identifying and onboarding key influencers and brand ambassadors
- Analyzing social media trends and cultural shifts to inform content strategy and maintain a strong social media presence for Volley's portfolio of games
- Managing a team of in-house and external creatives to develop and execute a series of influencer marketing campaigns, showcasing Volley's latest product innovations and driving user acquisition
ASSUMPTION: Candidates with experience in developing and executing influencer marketing campaigns, analyzing social media trends, and managing creative teams will be well-suited to these sample projects.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Volley's influencer and brand ambassador program, and what opportunities exist for growth and expansion?
- How does Volley measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is Volley's approach to maintaining brand alignment and showcasing product innovations through influencer marketing, and how can I contribute to this strategy?
- What opportunities exist for professional growth and development within Volley's marketing team, and how does the company support the career advancement of its employees?
- How does Volley's hybrid work arrangement support a healthy work-life balance, and what resources are available to employees to ensure their well-being and success?
ASSUMPTION: Candidates who ask thoughtful, insightful questions during the interview process demonstrate their interest in the role and their commitment to driving success at Volley.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in influencer marketing and brand ambassador programs
- Prepare examples of influencer marketing campaigns you've managed, including specific details about your approach, the results you achieved, and any challenges you faced
- Follow up with Volley's hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
