Growth + Content Strategist – Creative Travel

📌 Core Information

🔹 Job Title: Growth + Content Strategist – Creative Travel

🔹 Company: VAWAA

🔹 Location: Remote (US, Canada, Western Europe)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving email and newsletter strategies to convert subscribers into bookings
• Running growth experiments and optimizing booking funnel
• Collaborating with founder and artist teams to amplify VAWAA's mission
• Crafting compelling email content and improving user experience
• Using data to continuously test, learn, and refine growth strategies

ASSUMPTION: This role requires a strong balance of growth marketing skills and storytelling abilities, with a focus on driving meaningful conversions through email marketing.

📋 Key Responsibilities

✅ Own and drive email and newsletter strategies to convert subscribers into bookings

✅ Run growth experiments and optimize booking funnel to triple revenue in 2025

✅ Collaborate with founder and artist teams to amplify VAWAA's mission of authentic creative connection

✅ Craft powerful, compelling email content, including newsletters, drip sequences, campaigns, and reactivations

✅ Strategically plan, segment, and execute email marketing campaigns, including A/B tests and lifecycle nurturing

✅ Collaborate cross-functionally to improve landing pages and user flows with a focus on storytelling and experience

✅ Use data to continuously test, learn, and refine growth strategies that honor VAWAA's mission

ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on driving results through strategic email marketing and growth experimentation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience growing newsletters or email programs focused on driving meaningful conversions and business growth

Required Skills:

• Exceptional copywriting skills with a focus on emotional resonance and storytelling
• Proven experience in lifecycle marketing, including segmentation, nurture, reactivation, and A/B testing
• Comfortable with data and metrics, running growth experiments, and making decisions based on results
• Experience with highly considered, emotional, aspirational products or experiences with longer, friction-heavy buying cycles
• Passionate about craft, culture, and immersive experiences, and able to communicate brand ethos with nuance and authenticity

Preferred Skills:

• Experience with early-stage startups, marketplaces, or creator economy platforms

ASSUMPTION: Candidates with a strong background in growth marketing and exceptional copywriting skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $75,000–$100,000 per year (after 4-month contract period)

Benefits:

• Performance-based bonuses tied to growth milestones
• Potential equity

Working Hours: ~24 hours/week on a monthly retainer, with potential to transition to full-time after 4 months

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels, with the understanding that the role may transition to full-time after an initial 4-month contract period.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms, focusing on creative travel and immersive experiences

Company Size: 2-10 employees, with a small, mission-driven team

Founded: VAWAA was founded with a mission to connect travelers with master artists worldwide for immersive, one-on-one creative apprenticeships

Company Description:

• VAWAA is a unique marketplace that connects guests with master artists worldwide for immersive, one-on-one creative apprenticeships
• The company believes in reviving meaningful human connection through hands-on creativity, with craft as a universal language that bridges cultures and transforms lives
• VAWAA is dedicated to growing its impact and tripling revenue in 2025 by deepening guest engagement and optimizing its booking funnel

Company Specialties:

• Travel
• Experiences
• Craft
• Art
• Personal Growth
• Creative Growth

Company Website: vawaa.com

ASSUMPTION: VAWAA is a unique platform that offers immersive creative experiences, with a strong focus on storytelling and authentic human connection.

📊 Role Analysis

Career Level: Mid-level, with the potential to grow into a full-time position after 4 months

Reporting Structure: This role reports directly to the founder and works closely with the artist teams

Work Arrangement: Remote, with a commitment of ~24 hours/week on a monthly retainer

Growth Opportunities:

• Potential to transition to a full-time position after 4 months
• Opportunity to make a significant impact on VAWAA's growth and mission
• Chance to work closely with master artists and help share their stories

ASSUMPTION: This role offers a unique opportunity for growth and impact, with the potential to transition to a full-time position and make a significant difference in VAWAA's mission.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from anywhere within the US, Canada, or Western Europe

Office Location(s): Brooklyn, NY (headquarters)

Geographic Context:

• VAWAA's headquarters are based in Brooklyn, NY, but the company operates globally, connecting travelers with artists worldwide
• The remote work arrangement allows for flexibility and the opportunity to work from various locations within the specified regions
• The company's global focus and remote work environment provide a diverse and inclusive work culture

Work Schedule: ~24 hours/week on a monthly retainer, with the potential to transition to full-time after 4 months

ASSUMPTION: The remote work arrangement and global focus of VAWAA provide a flexible and diverse work environment, with the opportunity to connect with artists and travelers from around the world.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the founder and/or artist team members

Key Assessment Areas:

• Growth marketing skills and experience
• Copywriting and storytelling abilities
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with VAWAA's mission

Application Tips:

• Tailor your resume and cover letter to highlight your growth marketing experience and copywriting skills
• Include a link to a short 5-minute video explaining why you are the best person for this role, as it will be given preference
• Demonstrate your understanding of VAWAA's mission and how your skills and experience align with the company's goals

ATS Keywords: Growth Marketing, Storytelling, Copywriting, Email Marketing, Lifecycle Marketing, A/B Testing, Data Analysis, Segmentation, Nurture Campaigns, Reactivation, Collaboration, User Experience, Creative Connection, Cultural Communication, Emotional Resonance, Startup Experience

ASSUMPTION: The application process for this role will prioritize candidates with strong growth marketing skills, exceptional copywriting abilities, and a deep understanding of VAWAA's mission and values.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should be comfortable using email marketing platforms, analytics tools, and collaboration software.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Authenticity
• Meaningful human connection
• Global perspective
• Growth mindset

Work Style:

• Remote and flexible work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on storytelling and emotional resonance
• Passion for craft, culture, and immersive experiences

Self-Assessment Questions:

• How do you embody VAWAA's mission of reviving meaningful human connection through hands-on creativity?
• How have you successfully driven growth and conversions through email marketing in previous roles?
• How do you approach collaboration and cross-functional teamwork in a remote work environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with VAWAA's values, a passion for the company's mission, and a proven track record in growth marketing and copywriting will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of email campaigns and A/B tests while maintaining a strong focus on storytelling and emotional resonance
• Balancing the need for data-driven decision-making with VAWAA's mission-driven approach to creative connection
• Adapting to a remote work environment and collaborating effectively with a small, mission-driven team
• Navigating the longer, friction-heavy buying cycles associated with highly considered, emotional, aspirational products or experiences

ASSUMPTION: This role may present unique challenges related to balancing data-driven decision-making with VAWAA's mission-driven approach, as well as managing a high volume of email campaigns and A/B tests in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on email marketing and growth experimentation, with a strong emphasis on storytelling and emotional resonance
• VAWAA's unique platform and mission-driven approach set this role apart from other marketing positions in the travel and experiences industry
• This role offers the opportunity to make a significant impact on VAWAA's growth and mission, with the potential to transition to a full-time position after 4 months

ASSUMPTION: This role is unique in its focus on email marketing and growth experimentation within the context of VAWAA's mission-driven approach to creative connection and immersive experiences.

📝 Sample Projects

• Developing and executing a comprehensive email marketing strategy to convert subscribers into bookings, with a focus on storytelling and emotional resonance
• Running A/B tests and growth experiments to optimize VAWAA's booking funnel and improve conversion rates
• Collaborating with the founder and artist teams to create compelling email content that amplifies VAWAA's mission and drives bookings

ASSUMPTION: This role will involve a range of projects focused on email marketing, growth experimentation, and collaboration with VAWAA's founder and artist teams to drive bookings and amplify the company's mission.

❓ Key Questions to Ask During Interview

• How does VAWAA plan to support my growth and development in this role, particularly during the initial 4-month contract period?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does VAWAA measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities exist for collaboration and cross-functional teamwork with VAWAA's founder and artist teams?
• How does VAWAA balance data-driven decision-making with its mission-driven approach to creative connection and immersive experiences?

ASSUMPTION: Asking thoughtful questions during the interview process will demonstrate your interest in and understanding of VAWAA's mission and the specific requirements of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your growth marketing experience and copywriting skills
• Include a link to a short 5-minute video explaining why you are the best person for this role, as it will be given preference
• Prepare for a phone or video screen with the hiring manager, followed by a take-home assignment or case study, and a final interview with the founder and/or artist team members
• Follow up with the hiring manager one week after submitting your application, and again one week after each subsequent interview stage

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.