📌 Core Information
🔹 Job Title: Growth & Country Manager - (German Speaker)
🔹 Company: The Global Talent Co.
🔹 Location: Remote (with focus on Germany)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Growth
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading market entry and expansion strategy in Germany
- Managing and optimizing performance marketing, local campaigns, and partnerships
- Monitoring and improving key metrics like CAC, LTV, retention, and payback periods
- Tailoring the product and experience to fit the German market and customer expectations
- Collaborating with various teams to deliver an exceptional customer experience
- Representing the brand in local media, events, and strategic partnerships
- Building and managing a local team over time, starting in a hands-on “player-coach” capacity
ASSUMPTION: This role requires a strategic and hands-on mindset, with the ability to lead and execute across multiple functions. The ideal candidate will be comfortable working in a fast-paced, cross-functional, international environment.
📋 Key Responsibilities
✅ Lead market entry and overall expansion strategy in Germany
✅ Manage and optimize performance marketing, local campaigns, and partnerships
✅ Monitor and improve key metrics like CAC, LTV, retention, and payback periods
✅ Tailor the product and experience to fit the German market and customer expectations
✅ Collaborate with product, tech, operations, and customer support to deliver an exceptional experience
✅ Represent the brand in local media, events, and strategic partnerships
✅ Build and manage a local team over time, starting in a hands-on “player-coach” capacity
ASSUMPTION: This role requires a strong understanding of D2C models and performance marketing KPIs, as well as experience in a fast-scaling startup or subscription-based business (a plus).
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 2-4 years of experience in marketing, growth, consulting, or business operations
Required Skills:
- Strong understanding of D2C models and performance marketing KPIs
- Experience in a fast-scaling startup or subscription-based business (a plus)
- Native-level German and strong communication skills in English
- Strategic thinker with a hands-on mindset — able to both lead and execute
- Comfortable working in a fast-paced, cross-functional, international environment
- Data-driven and commercially focused, with a high level of ownership and accountability
Preferred Skills:
- Experience in the pet care industry
- Familiarity with the German market and consumer behavior
ASSUMPTION: Given the remote nature of this role, candidates should be comfortable working independently and collaborating virtually with a global team.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market rates for similar roles in Germany)
Benefits:
- Competitive compensation and equity packages
- Health, dental, and vision insurance
- Flexible work hours and unlimited PTO
- Access to a global network of marketing professionals and opportunities for career growth
Working Hours: Full-time (40 hours per week), with flexibility to accommodate different time zones and work arrangements
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
- At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
- We help US and EU tech companies accelerate growth with high-impact marketing strategies powered by top global talent. From demand generation to content, paid media, and brand storytelling, we build and execute the campaigns that drive results—efficiently and cost-effectively.
Company Specialties:
- Marketing strategy and execution
- Global talent acquisition and management
- Cross-functional collaboration and team building
Company Website: www.globaltalent.co
ASSUMPTION: The Global Talent Co. is a fast-growing marketing services company that focuses on helping tech companies accelerate growth through strategic marketing campaigns. They offer competitive compensation and career growth opportunities for their employees.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Global Head of Growth and will work closely with various teams, including product, tech, operations, and customer support
Work Arrangement: Fully remote, with a focus on the German market
Growth Opportunities:
- Expanding the local team and taking on a leadership role as the company grows in Germany
- Gaining experience in cross-functional collaboration and strategic decision-making
- Access to a global network of marketing professionals and opportunities for career growth within The Global Talent Co.
ASSUMPTION: This role offers significant growth potential, as the company is expanding into a new market and looking for a strategic leader to drive success in Germany.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Germany is the largest pet market in Europe, with a growing demand for personalized pet nutrition and health solutions
- The German market presents a significant opportunity for growth, with a well-established e-commerce infrastructure and a strong focus on convenience and data-driven decision-making
- Working remotely allows for flexibility and the ability to work from anywhere within Germany
Work Schedule: Full-time (40 hours per week), with flexibility to accommodate different time zones and work arrangements
ASSUMPTION: The remote nature of this role allows for greater flexibility and the ability to work from anywhere within Germany. However, candidates should be comfortable working independently and collaborating virtually with a global team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess language skills and cultural fit
- In-depth interview with the Global Head of Growth to discuss market strategy and growth plans
- Case study or project presentation to demonstrate strategic thinking and execution skills
- Final interview with the CEO to discuss company culture and long-term growth opportunities
Key Assessment Areas:
- Language skills and cultural understanding of the German market
- Strategic thinking and market entry strategy
- Execution skills and ability to manage multiple functions
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in marketing, growth, or business operations, with a focus on D2C models and performance marketing KPIs
- Demonstrate a strong understanding of the German market and consumer behavior
- Showcase strategic thinking and execution skills through examples or case studies
- Tailor your resume and cover letter to emphasize your language skills and cultural fit
ATS Keywords: Marketing, Growth, Germany, D2C, Performance Marketing, Strategic Thinking, Cross-Functional Collaboration, German Speaker
ASSUMPTION: The application process for this role will focus on assessing language skills, strategic thinking, and cultural fit. Candidates should be prepared to demonstrate their understanding of the German market and their ability to lead and execute across multiple functions.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
- Project management and collaboration tools (e.g., Asana, Slack)
- Communication and video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: The tools and technologies required for this role will depend on the candidate's specific needs and the company's existing tech stack. However, candidates should be comfortable using marketing automation and analytics tools, as well as project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Global mindset and collaboration
- Data-driven decision-making and continuous learning
- Accountability and ownership
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Results-driven and focused on delivering impact
Self-Assessment Questions:
- How do you approach working in a fast-paced, cross-functional environment?
- Can you provide an example of a time when you had to adapt your strategy based on data or market feedback?
- How do you ensure accountability and ownership in your work?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, cross-functional environment and will be able to demonstrate a strong sense of accountability and ownership in their work. They should also be able to adapt their strategy based on data or market feedback and be comfortable working with a global team.
⚠️ Potential Challenges
- Navigating the unique cultural and regulatory landscape of the German market
- Managing a remote team and ensuring consistent performance across time zones
- Balancing strategic decision-making with day-to-day execution and management
- Adapting to the fast-paced and dynamic nature of a growing startup environment
ASSUMPTION: The potential challenges of this role are related to the unique cultural and regulatory landscape of the German market, as well as the fast-paced and dynamic nature of a growing startup environment. Candidates should be comfortable working in a fast-paced, cross-functional environment and be able to adapt their strategy based on data or market feedback.
📈 Similar Roles Comparison
- This role is unique in its focus on the German market and the opportunity to lead expansion into one of the largest pet markets in Europe
- Unlike traditional marketing or growth roles, this position requires a strong understanding of D2C models and performance marketing KPIs, as well as the ability to lead and execute across multiple functions
- Career progression in this role could lead to a leadership position within the company, as the German market grows and expands
ASSUMPTION: This role is unique in its focus on the German market and the opportunity to lead expansion into one of the largest pet markets in Europe. Candidates should be prepared to demonstrate their understanding of the German market and their ability to lead and execute across multiple functions.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in Germany
- Conducting market research and analysis to identify trends and opportunities in the German pet care market
- Optimizing performance marketing campaigns to improve CAC, LTV, retention, and payback periods
ASSUMPTION: The sample projects for this role will focus on market entry strategy, market research and analysis, and performance marketing optimization. Candidates should be prepared to demonstrate their ability to lead and execute across multiple functions and adapt their strategy based on data or market feedback.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the most significant challenges facing the German pet care market, and how does the company plan to address them?
- How does the company measure success for this role, and what key performance indicators (KPIs) will be used to track progress?
- What opportunities are there for career growth and advancement within the company?
ASSUMPTION: The key questions to ask during the interview for this role should focus on the company's growth plans, support for employee development, and opportunities for career advancement. Candidates should also be prepared to discuss their understanding of the German market and their ability to lead and execute across multiple functions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your language skills, cultural fit, and relevant experience in marketing, growth, or business operations
- Prepare a case study or project presentation to demonstrate your strategic thinking and execution skills
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
