📌 Core Information
🔹 Job Title: Growth Developer
🔹 Company: Collectors
🔹 Location: Santa Ana, California, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior Level (3-5 years)
🔹 Remote Status: Hybrid (3 days on-site required)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and scaling digital marketing efforts through data analysis and technical implementation.
- Managing and troubleshooting tagging infrastructures across web, mobile web, and mobile apps using Google Tag Manager.
- Developing performance tracking systems and conducting ad-hoc analysis to drive growth marketing initiatives.
- Collaborating with cross-functional teams to align tracking requirements with business objectives and ensure proper data flow across systems.
- Staying up-to-date with industry trends, emerging technologies, and best practices in tagging, analytics, and marketing data analysis.
ASSUMPTION: This role requires a versatile professional with a strong background in ad operations, marketing analytics, and front-end web development to drive growth and optimize marketing efforts.
📋 Key Responsibilities
✅ Growth Operations: Write complex SQL queries and manage BigQuery databases to extract, transform, and analyze large datasets. Implement, maintain, and optimize tracking tags for various digital marketing platforms. Collaborate with product and development teams to ensure proper data layer implementation and troubleshoot tracking issues. Ensure proper configuration and management of Google Analytics and other marketing analytics platforms to ensure accurate tracking of key performance indicators (KPIs). Use DBT to create clean, organized, and scalable data models that drive actionable insights for growth marketing initiatives.
✅ Marketing Analytics: Regularly audit and monitor data collection processes to ensure consistent, accurate, and complete data for analysis and reporting. Assist in the design, automation, and delivery of insightful dashboards and reports for cross-functional teams using tools like Lightdash, Looker, Tableau, or Google Data Studio. Provide deep-dive analysis on campaign performance, A/B tests, and customer behaviors to recommend optimizations for digital marketing efforts. Work closely with marketing, product, and engineering teams to align tracking requirements with business objectives and ensure proper data flow across systems. Stay up-to-date on industry trends, emerging technologies, and best practices in tagging, analytics, and marketing data analysis to drive innovation and optimization.
ASSUMPTION: The ideal candidate will have a strong analytical mindset with the ability to turn raw data into actionable insights and communicate technical findings clearly and effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Marketing, Business, or a related field.
Experience: 3-5 years of proven experience in ad operations, marketing operations, front-end web development, attribution modeling, or related functions.
Required Skills:
- Hands-on experience with SQL and managing datasets in BigQuery.
- Hands-on expertise working in and administration of GA4, and other similar marketing analytics platforms.
- Advanced Excel and Google Sheets skills for reporting and data analysis.
- Familiarity with ad measurement (Google Ads, Bing, Meta, etc).
- Experience working with a modern analytics tech stack and BI tools like Lightdash, Looker, Tableau, and other related platforms.
- Familiarity with JavaScript for custom tag and script implementations.
- Strong front-end development fluency, including JavaScript, HTML, and CSS.
- Comprehensive understanding of the full web development lifecycle, including the relationship between frontend and backend, how client-side code runs in the browser, communicates with backend servers via HTTP, and interacts with APIs to render dynamic content.
- Proficiency in data governance and data hygiene with excellent analytical and problem-solving abilities.
Preferred Skills:
- Experience in DBT for transforming and modeling data.
- Experience with A/B testing and multivariate analysis.
- Familiarity with Git.
- Familiarity with React.
- Familiarity with Salesforce Marketing Cloud.
- Familiarity with a Mobile Measurement Platform (MMP) such as AppsFlyer or Branch.
- Advanced proficiency in Google Tag Manager (GTM) setup, development, and troubleshooting.
- Strong understanding of website tagging and data layer implementation.
- Familiarity with server-side tracking.
- Experience working with cross-device attribution methodology, with an emphasis on mobile measurement strongly preferred.
ASSUMPTION: The ideal candidate will have a strong analytical mindset with the ability to turn raw data into actionable insights and communicate technical findings clearly and effectively.
💰 Compensation & Benefits
Salary Range: $97,240 - $114,400 per year. Actual compensation varies based on location, job level, experience, and skill set.
Benefits:
- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision.
- Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits.
- 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals.
- Vacation: All salaried employees are eligible for flexible time-off.
- Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays.
- Employee Discounts: Employees receive discounts on select grading services for approved submissions.
- Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs.
- Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities.
Working Hours: 40 hours per week, with the option for flexible scheduling.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and location. The benefits package is comprehensive and designed to support the well-being and growth of our employees.
📌 Applicant Insights
🔍 Company Context
Industry: Collectors is a leading creator of innovative technology that provides value-added services for collectors worldwide. They specialize in grading, authenticating, vaulting, and selling millions of record-setting collectibles, including coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Their subsidiaries include PSA, PCGS, WATA, CardLadder, and the Long Beach Expo collectibles trade show.
Company Size: Collectors is a mid-sized company with over 1,000 employees across multiple offices worldwide. This size allows for a dynamic and collaborative work environment while still offering the resources and stability of a larger organization.
Founded: Collecters was founded in 1986 and has since grown to become the industry leader in grading and authenticating collectibles. They employ over 1,700 people across their headquarters in Santa Ana and offices in Jersey City, Seattle, Hong Kong, Paris, Shanghai, and Tokyo.
Company Description:
- Collectors is committed to modernizing and digitalizing the process of collecting to help collectors pursue their passions.
- The company's services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia.
- Collectors is embarking on a radical digitalization and modernization, using their industry-leading services as the foundation and the creativity of their employees to sculpt their future.
Company Specialties:
- Numismatics
- Trading Cards
- Autographs
- Collectibles
- Memorabilia
- Video Games
- Pokemon
- Sports
Company Website: www.collectors.com
ASSUMPTION: Collectors' unique position in the market and commitment to innovation make it an exciting place to work for professionals looking to make an impact in the collectibles industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in ad operations, marketing analytics, or a related field.
Reporting Structure: The Growth Developer will report directly to the Growth Operations Developer and work very closely with the Senior Manager, Marketing Intelligence.
Work Arrangement: This role is hybrid, with employees required to be on-site most of the time if they live within a 1-hour commuting distance to one of the company's offices.
Growth Opportunities:
- As Collectors continues to grow and expand its digital presence, there will be ample opportunities for the Growth Developer to take on more responsibilities and advance their career within the marketing team.
- The ideal candidate will have a strong analytical mindset and the ability to turn raw data into actionable insights, making them well-positioned for career growth within the company.
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company continues to grow and evolve.
🌍 Location & Work Environment
Office Type: Collectors' headquarters is located in Santa Ana, California, with additional offices in Jersey City, New Jersey, Paris, Hong Kong, Shanghai, and Tokyo. The Santa Ana office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1610 E Saint Andrew Pl, 150, Santa Ana, California 92705, US (Headquarters); 12, Rue Vivienne, Paris, Ile-de-France 75002, FR; 33 Canton Road, Suites 11a-1114, Tsim Sha Tsui, Hong Kong Kowloon, CN; 675-685 Jiujiang Road, Shanghai, Huangpu Qu 200000, CN; 10 Hudson St, Jersey City, New Jersey 07302, US
Geographic Context:
- Santa Ana, California: A mid-sized city in Orange County, California, with a population of approximately 335,000 people. It is known for its vibrant arts scene, historic buildings, and diverse cultural events.
- Jersey City, New Jersey: A major city in the New York metropolitan area, with a population of over 260,000 people. It is known for its rich history, cultural diversity, and growing tech industry.
Work Schedule: The work schedule for this hybrid role is Monday through Friday, with employees required to be on-site most of the time if they live within a 1-hour commuting distance to one of the company's offices.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and be able to manage their time effectively between on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting your resume and cover letter through the provided link.
- If your application is selected, you will be contacted for an initial phone or video screening.
- Successful candidates will be invited for on-site or virtual interviews with the hiring manager and team members.
- Finalists may be asked to complete a skills assessment or provide a portfolio of their work.
- After the interview process, candidates can expect to hear back within 2-3 weeks regarding the status of their application.
Key Assessment Areas:
- Technical skills and proficiency in SQL, BigQuery, Google Analytics, and Google Tag Manager.
- Analytical mindset and problem-solving abilities.
- Communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
- Cultural fit and alignment with Collectors' values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Demonstrate your proficiency in SQL, BigQuery, Google Analytics, and Google Tag Manager by including specific examples of your work with these tools.
- Showcase your analytical mindset and problem-solving abilities by providing examples of how you've turned raw data into actionable insights in previous roles.
- Highlight your cultural fit and alignment with Collectors' values by explaining how your personal values and work style make you a good fit for the company.
ATS Keywords: SQL, BigQuery, Google Analytics, Google Tag Manager, Marketing Analytics, Data Visualization, A/B Testing, Data Governance, Data Hygiene, Marketing Operations, Ad Operations, Front-End Development, JavaScript, HTML, CSS
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company continues to grow and evolve.
🛠️ Tools & Technologies
- SQL
- BigQuery
- Google Analytics 4
- Google Tag Manager
- Lightdash
- Looker
- Tableau
- Google Data Studio
- DBT
- Git
- React
- Salesforce Marketing Cloud
- AppsFlyer or Branch (Mobile Measurement Platform)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing technology and analytics platforms, and be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Collectors values honesty, transparency, and ethical behavior in all aspects of the business.
- Expertise: Collectors strives to be the best in the industry, continuously learning and improving to maintain their leadership position.
- Innovation: Collectors encourages creativity and experimentation to drive growth and stay ahead of the competition.
- Customer Focus: Collectors prioritizes the needs and satisfaction of their customers, ensuring they have the best possible experience.
- Collaboration: Collectors fosters a culture of teamwork and cooperation, with employees supporting and learning from one another.
Work Style:
- Data-Driven: Collectors makes decisions based on data and analytics, with a strong emphasis on continuous improvement and optimization.
- Agile: Collectors operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change.
- Customer-Centric: Collectors prioritizes the needs and satisfaction of their customers, with employees going above and beyond to ensure exceptional service.
- Collaborative: Collectors fosters a culture of teamwork and cooperation, with employees supporting and learning from one another.
Self-Assessment Questions:
- How do your personal values align with Collectors' core values, particularly in the areas of integrity, expertise, innovation, customer focus, and collaboration?
- How do you approach working in a fast-paced, dynamic environment, and how do you ensure you stay up-to-date with the latest trends and best practices in your field?
- How do you balance working independently and collaboratively, and how do you ensure effective communication and coordination with team members and stakeholders?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Collectors, with a passion for the company's mission and a commitment to its core values.
⚠️ Potential Challenges
- The role may require working with large, complex datasets, which can be challenging and time-consuming.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The role may require working with multiple teams and stakeholders, which can be challenging to manage and coordinate effectively.
- The fast-paced, dynamic nature of the role may present challenges for candidates who prefer a more stable and predictable work environment.
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company continues to grow and evolve.
📈 Similar Roles Comparison
- This role is unique in its focus on both technical ad operations and growth marketing analytics, requiring a versatile professional with a strong background in both areas.
- While similar roles may exist in other industries, the specific context and requirements of this role make it unique to Collectors and the collectibles industry.
- Career paths for this role may vary depending on the individual's strengths and interests, with opportunities for growth and advancement within the marketing team or other departments within the company.
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company continues to grow and evolve.
📝 Sample Projects
- Developing and implementing a comprehensive tracking infrastructure for a new marketing campaign, including tagging, data layer implementation, and performance tracking.
- Conducting a deep-dive analysis of customer behavior data to identify trends and opportunities for optimization, and presenting findings to stakeholders in an engaging and actionable format.
- Collaborating with product and development teams to ensure proper data layer implementation and troubleshoot tracking issues, resulting in improved data accuracy and consistency.
ASSUMPTION: The ideal candidate will have a strong analytical mindset and the ability to turn raw data into actionable insights, making them well-positioned for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a marketing campaign, from planning and execution to analysis and optimization, and how this role fits into that process?
- How does Collectors approach data governance and data hygiene, and what role does this position play in maintaining data quality and integrity?
- Can you provide an example of a time when you had to troubleshoot a complex tracking issue, and how you approached and resolved the problem?
- How does Collectors support the professional development and growth of its employees, and what opportunities are there for growth and advancement within the marketing team or other departments?
- Can you describe the company's culture and work environment, and how this role contributes to fostering a positive and productive work environment?
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company continues to grow and evolve.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role, including specific examples of your work with SQL, BigQuery, Google Analytics, and Google Tag Manager.
- Prepare for the interview process by researching Collectors' company culture, values, and mission, and be ready to discuss how your personal values and work style align with the company's.
- If selected for an interview, be prepared to discuss your approach to data analysis, problem-solving, and collaboration, and provide examples of how you've turned raw data into actionable insights in previous roles.
- After the interview process, candidates can expect to hear back within 2-3 weeks regarding the status of their application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
