Growth & Digital Marketing Manager

📌 Core Information

🔹 Job Title: Growth & Digital Marketing Manager

🔹 Company: Portcast

🔹 Location: Multiple locations (see below)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (with multiple office locations)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and growth through high-impact digital campaigns
• Leading SEO strategies to improve organic search visibility and generate qualified traffic
• Managing paid campaigns across various digital platforms to build pipeline
• Optimizing website and landing pages for conversion and campaign-specific experiences
• Collaborating closely with content, sales, and product teams to align messaging and targeting

ASSUMPTION: This role requires a strategic and execution-oriented individual with a strong understanding of full-funnel metrics and marketing ROI. The ideal candidate will have experience in early-stage or high-growth startups and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Plan and execute SEO strategies to improve organic search visibility, increase qualified traffic, and support long-term lead generation

✅ Run paid campaigns across Google Ads, LinkedIn Ads, and other digital platforms to generate high-quality leads and build pipeline

✅ Optimize website and landing pages for conversion and campaign-specific experiences

✅ Manage marketing automation and workflows in HubSpot—lead scoring, segmentation, nurturing

✅ Leverage analytics tools to track performance, identify insights, and continuously improve campaign effectiveness

✅ Collaborate closely with content, sales, and product teams to align messaging and targeting

ASSUMPTION: This role requires a data-driven approach, with a focus on full-funnel metrics and marketing ROI. The ideal candidate will be comfortable using HubSpot, GA4, and related analytics tools.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field

Experience: 5+ years of experience in growth or digital marketing for B2B SaaS or tech companies

Required Skills:

• SEO, SEM, paid social, and conversion optimization
• Marketing automation and workflows in HubSpot
• Analytics tools (GA4, etc.)
• Strategic and execution-oriented mindset
• Data-driven approach with strong understanding of full-funnel metrics and marketing ROI

Preferred Skills:

• Experience in early-stage or high-growth startups
• Self-starter mentality with ability to work autonomously

ASSUMPTION: While not explicitly stated, experience in the logistics and shipping industry or related fields may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Singapore, the estimated salary range is SGD 80,000 - 120,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance and other standard benefits
• Opportunities for professional growth and development
• Competitive compensation package

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Portcast operates in the transportation, logistics, and supply chain industry, focusing on predictive supply chain visibility and management.

Company Size: Portcast is a venture-backed startup with 11-50 employees, providing a fast-paced, innovative environment with opportunities for growth and impact.

Founded: Portcast was founded in 2017 and is headquartered in Singapore, with additional offices in multiple locations across Asia and Europe.

Company Description:

• Portcast is a predictive analytics company that offers a fast-paced, innovative environment
• Customer-obsessed, constantly working to provide customers access to actionable and insightful data to build resilient supply chains
• Attracted inbound leads from global industry leaders through word-of-mouth and marketing efforts

Company Specialties:

• Supply Chain
• Logistics
• Software

Company Website: https://www.portcast.io

ASSUMPTION: Portcast's focus on predictive analytics and data-driven decision-making may require candidates with strong analytical skills and a data-driven mindset.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities over junior marketing team members in the future.

Work Arrangement: On-site, with multiple office locations across Asia and Europe. The specific office location will depend on the candidate's preference and the company's operational needs.

Growth Opportunities:

• As Portcast continues to grow, there will be opportunities for the Growth & Digital Marketing Manager to take on more responsibilities and advance their career within the marketing function
• Potential opportunities to work on international projects and collaborate with teams across different time zones
• Opportunities to learn and develop new skills in the fast-paced, innovative environment of a startup

ASSUMPTION: Given Portcast's focus on growth and expansion, there may be opportunities for the right candidate to take on additional responsibilities and grow within the organization.

🌍 Location & Work Environment

Office Type: Portcast has multiple office locations across Asia and Europe, with a head office in Singapore. The specific office location will depend on the candidate's preference and the company's operational needs.

Office Location(s): Singapore, Bangalore, Leiden, Oxford, Istanbul, Delhi, Kolkata, Manila, Kuala Lumpur, Hanoi, Hong Kong

Geographic Context:

• Singapore: A global hub for trade, finance, and technology, with a multicultural environment and strong infrastructure
• Bangalore: A major tech hub in India, known for its vibrant startup ecosystem and strong talent pool
• Leiden, Oxford, Istanbul, Delhi, Kolkata, Manila, Kuala Lumpur, Hanoi, Hong Kong: Each location offers unique cultural experiences and opportunities for international collaboration

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break), with flexibility for remote work arrangements as needed

ASSUMPTION: The ideal candidate will be comfortable working in a multicultural, international environment and may be required to travel between office locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the Marketing Director and other team members

Key Assessment Areas:

• Marketing strategy and planning
• SEO and SEM expertise
• Campaign management and optimization
• Data analysis and interpretation
• Cultural fit and alignment with Portcast's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to SEO, SEM, and marketing automation in detail
• Demonstrate your ability to work strategically and execute campaigns effectively
• Showcase your understanding of Portcast's industry and business model

ATS Keywords: SEO, SEM, Paid Social, Conversion Optimization, Marketing Automation, Analytics, Lead Generation, B2B SaaS, Project Management, Data-Driven, HubSpot, GA4, Segmentation, Nurturing, Self-Starter, Strategic

ASSUMPTION: Portcast's hiring process may vary depending on the specific role and the candidate's qualifications. The typical process outlined above is based on industry standards and may not reflect the exact hiring process for this role.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM)
• GA4 (analytics)
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Portcast may vary depending on the role and the candidate's qualifications. The tools listed above are based on industry standards and may not reflect the exact tools used by Portcast.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Innovative and data-driven
• Collaborative and international

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and international, with a focus on cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working with data and using analytics tools to inform your marketing strategies?
• Do you have experience working in a multicultural, international team and collaborating with colleagues across different time zones?

ASSUMPTION: Portcast's culture is fast-paced, innovative, and data-driven, with a strong focus on collaboration and international teamwork. Candidates should be comfortable working in a dynamic environment and be able to adapt to change.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing workloads effectively
• Keeping up with industry trends and best practices in digital marketing
• Collaborating with cross-functional teams and stakeholders to align marketing strategies and tactics
• Working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously with a high degree of autonomy and responsibility.

📈 Similar Roles Comparison

• Compared to other marketing roles in the logistics and supply chain industry, this role places a stronger emphasis on digital marketing and data-driven decision-making
• Portcast's focus on predictive analytics and data-driven decision-making may require candidates with stronger analytical skills and a data-driven mindset
• As a startup, Portcast offers more opportunities for growth and impact compared to larger, more established companies in the industry

ASSUMPTION: Portcast's focus on predictive analytics and data-driven decision-making may require candidates with stronger analytical skills and a data-driven mindset compared to other marketing roles in the industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search visibility and drive qualified traffic to Portcast's website
• Managing paid campaigns across Google Ads, LinkedIn Ads, and other digital platforms to generate high-quality leads and build pipeline
• Optimizing website and landing pages for conversion and campaign-specific experiences to improve MQL-to-SQL conversion rates

ASSUMPTION: The specific projects and initiatives undertaken by the Growth & Digital Marketing Manager will depend on the company's priorities and the candidate's qualifications. The projects listed above are based on industry standards and may not reflect the exact projects undertaken by Portcast.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Portcast's digital marketing efforts and where this role fits into the broader marketing strategy?
• How does Portcast collaborate with cross-functional teams and stakeholders to align marketing strategies and tactics?
• What opportunities are there for growth and development within the marketing function and the company as a whole?
• How does Portcast support work-life balance and employee well-being in a fast-paced, dynamic environment?
• What are the biggest challenges facing the logistics and supply chain industry, and how does Portcast's predictive analytics platform address these challenges?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to demonstrate their understanding of Portcast's business and industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Research Portcast's industry and business model to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.