📌 Core Information
🔹 Job Title: Influencer Marketing Manager (m/w/d) - Remote
🔹 Company: Gusti Leder GmbH
🔹 Location: Remote (India)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with preference for India)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand positioning.
- Leading the marketing team and creating innovative campaigns.
- Managing influencer collaborations for targeted brand placement.
- Analyzing market trends and customer behavior to identify growth opportunities.
- Optimizing marketing budget and measuring campaign success.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proven experience in influencer marketing and campaign development.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to better position the brand and products.
✅ Lead the marketing team, create innovative campaigns, and manage influencer collaborations for targeted brand placement.
✅ Analyze market trends and customer behavior to identify growth opportunities and optimize marketing budget.
✅ Measure and report on campaign success, and use insights to continually improve marketing efforts.
ASSUMPTION: This role requires a data-driven approach, strong analytical skills, and the ability to make data-informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field.
Experience: At least 5 years of experience in marketing, with a focus on influencer marketing and campaign development.
Required Skills:
- Proven experience in influencer marketing and campaign development.
- Strong leadership skills and the ability to manage a team.
- Excellent analytical skills and the ability to interpret data.
- Fluency in German (required) and English (preferred).
Preferred Skills:
- Experience with marketing automation tools.
- Knowledge of the Indian market and consumer behavior.
ASSUMPTION: Candidates with experience in the fashion or retail industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (based on experience and industry standards for remote roles in India).
Benefits:
- Competitive salary package with annual bonus.
- Flexible working hours and remote work arrangement.
- Employee discounts on Gusti Leder products.
- Regular massages and yoga sessions.
- Free lunch twice a week.
Working Hours: Full-time (40 hours/week) with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate based on industry standards for remote roles in India. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Gusti Leder is known for its commitment to sustainability, slow fashion, and transparency.
Company Size: Medium (51-200 employees). This size allows for a more agile and collaborative work environment.
Founded: 2009. Gusti Leder was founded in Rostock, Germany, and has since expanded its presence in the Indian market.
Company Description:
- Gusti Leder is a retail company specializing in leather products, including bags, accessories, and stationery.
- The company is committed to sustainable and ethical production practices, supporting local producers, and creating long-lasting, personalized products.
- Gusti Leder offers a wide range of products, from vintage-inspired designs to modern, functional items.
Company Specialties:
- Slow Fashion and sustainable production.
- Personalization and customization of products.
- Collaboration with local producers and influencers.
Company Website: www.gusti-leder.de
ASSUMPTION: Gusti Leder's commitment to sustainability and ethical production practices may appeal to candidates who value these principles in their workplace.
📊 Role Analysis
Career Level: Mid to Senior level. This role offers opportunities for growth and leadership within the marketing team.
Reporting Structure: The Influencer Marketing Manager will report directly to the Marketing Director and oversee the marketing team.
Work Arrangement: Remote (with preference for India). This role offers the flexibility to work from anywhere in India, with occasional travel to Gusti Leder's offices in Germany.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company.
- Expansion of responsibilities to include additional marketing channels or regions.
- Opportunities to work on special projects or initiatives, such as product launches or events.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel to Germany).
Office Location(s): Gusti Leder's headquarters are in Rostock, Germany, with additional offices in Berlin, Germany. However, this role can be performed remotely from anywhere in India.
Geographic Context:
- India is the second most populous country in the world, with a diverse range of cultures, languages, and consumer behaviors.
- The Indian fashion and retail industry is growing rapidly, with increasing demand for sustainable and ethical products.
- Remote work is becoming more common in India, with many companies offering flexible work arrangements to attract and retain top talent.
Work Schedule: Full-time (40 hours/week) with flexible scheduling. The work schedule may vary depending on the candidate's time zone and personal preferences.
ASSUMPTION: Candidates who are comfortable working remotely and have experience managing teams in a virtual environment may be well-suited to this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the Marketing Director and/or other members of the marketing team.
- Final interview with the CEO or another senior executive.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Analytical skills and data interpretation.
- Cultural fit and alignment with Gusti Leder's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with influencer marketing and campaign development in detail.
- Demonstrate your understanding of the Indian market and consumer behavior.
- Showcase your ability to work collaboratively and manage a team in a remote environment.
ATS Keywords: Influencer Marketing, Campaign Development, Marketing Strategy, Team Leadership, Data Analysis, German Fluency, Remote Work
ASSUMPTION: Gusti Leder may use an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords from the job description to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar).
- Social media management platforms (e.g., Hootsuite, Buffer, or similar).
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar).
- Project management tools (e.g., Asana, Trello, or similar).
ASSUMPTION: Candidates with experience using these tools may have an advantage in this role, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and ethical production practices.
- Transparency and accountability.
- Collaboration and teamwork.
Work Style:
- Agile and adaptable, with a focus on continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on communication and coordination.
- Data-driven and analytical, with a focus on measuring and optimizing performance.
Self-Assessment Questions:
- Do you share Gusti Leder's commitment to sustainability and ethical production practices?
- Are you comfortable working collaboratively in a remote environment?
- Do you have a data-driven approach to marketing and a strong ability to analyze and interpret data?
ASSUMPTION: Candidates who align with Gusti Leder's values and work style may be more likely to succeed in this role and find greater job satisfaction.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration.
- Adapting to the unique cultural and consumer behavior aspects of the Indian market.
- Balancing the demands of multiple marketing channels and campaigns.
- Keeping up with the latest trends and developments in influencer marketing and digital marketing more broadly.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position has a strong focus on influencer marketing and requires experience in this area.
- Gusti Leder's commitment to sustainability and ethical production practices sets it apart from many other fashion and retail companies.
- This role offers significant growth potential and the opportunity to make a real impact on the company's marketing efforts.
ASSUMPTION: Candidates who are looking for a unique and challenging role in the fashion or retail industry may find this position appealing.
📝 Sample Projects
- Developing and executing a targeted influencer marketing campaign to launch a new product line in the Indian market.
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns.
- Managing a team to create and implement a comprehensive marketing strategy for a major event or product launch.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Influencer Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing strategy and how this role fits into it?
- How does Gusti Leder support the growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Gusti Leder measure the success of its marketing campaigns, and what metrics are most important?
- What opportunities are there for growth and advancement within the marketing team and the company more broadly?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Gusti Leder's marketing strategy and the Indian fashion and retail industry.
- Follow up with Gusti Leder after your interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the final interview, be prepared to discuss your experience with influencer marketing and campaign development in detail.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
