📌 Core Information
🔹 Job Title: Growth Director
🔹 Company: Lusha
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading growth strategy for Lusha's B2B SaaS product with a Product-Led Growth (PLG) motion
- Optimizing paid channels and SEO/GEO initiatives to drive user growth
- Collaborating cross-functionally to maximize customer value and optimize the funnel
- Conducting A/B tests, defining KPIs, and presenting actionable insights to senior leadership
- Fostering a culture of growth thinking and continuous optimization across the company
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Own and grow paid channels while maintaining a healthy CAC/LTV ratio
✅ Lead SEO/GEO initiatives and grow them systematically and consistently
✅ Analyze user data to identify improvement areas and lead data-driven growth initiatives
✅ Collaborate with product, marketing, development, and customer success teams to maximize customer value
✅ Conduct A/B tests, define and track KPIs, and present actionable insights to senior leadership
✅ Drive experimentation frameworks and iterate rapidly to test new ideas
✅ Foster a culture of growth thinking and continuous optimization across the company
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive user growth and optimize the customer experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in Growth, Marketing, B2B, and preferably PLG
Required Skills:
- Strong proficiency with analytics tools such as Amplitude, Google Analytics, Tableau, or similar
- Hands-on approach with a balance between strategic thinking and execution
- Proven track record of leading cross-functional projects and executing successful growth strategies
- Deep understanding of PLG methodologies and user-centric growth funnels
- Creative problem-solving skills and a bias for action
- Excellent communication and stakeholder management skills
- AI-savvy: comfortable working with AI tools and staying ahead of emerging trends
Preferred Skills:
- Experience in the software development industry
- Fluency in Hebrew (for better communication with local teams)
ASSUMPTION: Candidates with a strong background in growth marketing, a solid understanding of PLG, and proven experience in driving user growth through data-driven strategies are ideal for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Growth Director role in Israel with 7+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous vacation and sick leave policies
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Growth Director role in Israel, considering the candidate's experience level and the company's size. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Lusha operates in the Software Development industry, focusing on Sales Streaming – a new sales paradigm that streams top leads straight to salespeople and handles all the outreach, so they can escape the lead grind and just sell.
Company Size: Lusha is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Lusha was founded in 2016 and has since grown from a bootstrapped startup to a $1.5B unicorn, backed by $245M in investments.
Company Description:
- Lusha is changing the B2B sales experience with a new approach called Sales Streaming
- The company allows salespeople to search for any lead in the world, then their AI finds them better ones, keeps them streaming, and does outreach for them
- With 1.5M+ users, 200M+ contacts, and 40K new signups every month, Lusha is the engine behind modern GTM teams
Company Specialties:
- Data Availability
- Lead Gen
- Data Accuracy
- Sales Intelligence
- Lead Intelligence
- Lead Capture
- Data Enrichment
- Inside Sales
- Sales enablement
- Lead Generation
- Lead Nurturing
- Prospecting
- and Lead Generation Software
Company Website: https://www.lusha.com/
ASSUMPTION: Lusha's focus on innovation and continuous improvement creates an environment that values creative problem-solving and data-driven decision making.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the CEO or a similar executive position.
Reporting Structure: The Growth Director will likely have a team of growth marketers and analysts reporting to them, as well as cross-functional collaboration with various departments.
Work Arrangement: This role is fully remote, with the option to work from Lusha's Boston, Massachusetts headquarters or any other location with a suitable time zone.
Growth Opportunities:
- As Lusha continues to grow, there may be opportunities for the Growth Director to expand their team or take on additional responsibilities
- With experience and success in this role, candidates may have the opportunity to advance to a VP or C-level position within the company
- Lusha's focus on professional development provides opportunities for employees to learn and grow within their roles
ASSUMPTION: The Growth Director role at Lusha offers significant growth potential, both for the company and the individual in the position.
🌍 Location & Work Environment
Office Type: Lusha has a physical office in Boston, Massachusetts, but this role is fully remote and can be performed from any location with a suitable time zone.
Office Location(s): 800 Boylston St, Suite 1410, Boston, Massachusetts 02199, US
Geographic Context:
- Israel has a thriving tech industry and a strong startup ecosystem, providing ample opportunities for networking and collaboration
- The remote nature of this role allows for a better work-life balance and the ability to work from any location with a suitable time zone
- Lusha's global presence enables employees to work with diverse teams and gain international experience
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The fully remote nature of this role provides candidates with the flexibility to work from their preferred location and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and other team members
- Final interview with the CEO or another executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Lusha's values
Application Tips:
- Highlight your experience with growth marketing, PLG, and data-driven strategies in your resume and cover letter
- Prepare examples of successful growth initiatives you've led in previous roles
- Demonstrate your understanding of Lusha's business model and how your skills and experience align with the company's mission
ATS Keywords: Growth, Marketing, B2B, PLG, Analytics Tools, Cross-Functional Projects, User-Centric Growth, Problem-Solving, Communication, Stakeholder Management, AI Tools, Data Analysis, A/B Testing, KPI Tracking, Experimentation, Optimization
ASSUMPTION: Lusha's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on finding the perfect balance between strategic thinkers and great executors.
🛠️ Tools & Technologies
- Analytics tools: Amplitude, Google Analytics, Tableau, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
- Collaboration tools: Google Workspace, Microsoft 365, or similar
ASSUMPTION: Candidates should be comfortable working with a variety of analytics, project management, and communication tools to effectively collaborate with cross-functional teams and drive growth initiatives.
👔 Cultural Fit Considerations
Company Values:
- Dreamers: Lusha encourages employees to think big and push boundaries
- Innovators: The company values creativity, innovation, and continuous improvement
- Learners: Lusha fosters a culture of learning and growth, both personally and professionally
Work Style:
- Collaborative: Lusha values cross-functional collaboration and teamwork
- Trust-based: The company fosters a culture of trust and transparency
- Data-driven: Lusha makes decisions based on data and analytics
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can drive growth and innovation?
- Are you comfortable working remotely and collaborating with global teams?
- Do you have a strong bias for action and a proven track record of executing successful growth strategies?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment, have a strong bias for action, and are comfortable working remotely will thrive in this role at Lusha.
⚠️ Potential Challenges
- Managing a remote team with global time zones may present communication and collaboration challenges
- Balancing strategic planning with day-to-day execution may require strong time management and prioritization skills
- Keeping up with the latest trends and best practices in growth marketing and PLG may require continuous learning and adaptation
- Working in a fast-paced, dynamic environment may require strong resilience and adaptability
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in this role at Lusha.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Director role at Lusha focuses heavily on data-driven strategies and PLG
- This role requires a strong balance between strategic thinking and execution, unlike more specialized roles that focus solely on one aspect
- As a senior management role, the Growth Director has the opportunity to drive significant growth and impact within the company, unlike more junior roles
ASSUMPTION: Candidates should consider the unique aspects of this role at Lusha and how it differs from other growth marketing or PLG roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for Lusha's B2B SaaS product
- Optimizing paid channels and SEO/GEO initiatives to drive user growth and improve CAC/LTV ratios
- Conducting A/B tests and analyzing user data to identify improvement areas and drive data-driven growth initiatives
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Growth Director may work on at Lusha, focusing on data-driven strategies and continuous optimization.
❓ Key Questions to Ask During Interview
- How does Lusha plan to support the growth of the B2B SaaS product in the coming years?
- What are the key priorities for the Growth Director in the first 90 days in this role?
- How does Lusha foster a culture of growth thinking and continuous optimization across the company?
- What opportunities are there for professional development and growth within this role and the company?
- How does Lusha support remote work and collaboration with global teams?
ASSUMPTION: These questions are designed to help candidates better understand Lusha's growth strategy, the role's priorities, and the company's culture and support for remote work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Lusha's careers page
- Highlight your experience with growth marketing, PLG, and data-driven strategies in your resume and cover letter
- Prepare examples of successful growth initiatives you've led in previous roles
- Demonstrate your understanding of Lusha's business model and how your skills and experience align with the company's mission
- Follow up with Lusha's HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
