Growth & Enablement Marketing Manager

📌 Core Information

🔹 Job Title: Growth & Enablement Marketing Manager

🔹 Company: Nitra

🔹 Location: NYC or DC

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the rapidly expanding go-to-market (GTM) organization
• Combining generalist marketing execution with sales enablement and product marketing support
• Working closely with Sales, Product, and leadership to drive awareness, pipeline, and conversion
• Operating across multiple channels and moving quickly to bring structure to fast-growing sales and marketing operations

ASSUMPTION: This role requires a versatile marketer comfortable with both strategic planning and tactical execution, with a strong focus on sales enablement and product marketing.

📋 Key Responsibilities

✅ Monitor and report on key metrics across the top of the funnel and adjust strategy accordingly

✅ Develop strategies that align messaging and materials with different stages of the buyer journey to improve qualification and conversion

✅ Work closely with Sales to optimize the full-funnel experience, from campaign engagement to opportunity creation

✅ Create and maintain sales collateral, one-pagers, pitch decks, and value props tailored to specific customer segments and verticals

✅ Partner with Product to roll out new features, messaging updates, and training materials across the Sales org

✅ Develop onboarding and ongoing enablement content for new sales team members

✅ Coordinate field and event marketing efforts, including conference prep, booth design, signage, and post-event content follow-up

✅ Ensure consistency across customer-facing materials and work cross-functionally to gather insights from Sales, Product, and CS

✅ Support the creation of product guides, videos, and visual assets that communicate the platform’s benefits clearly and concisely

✅ Track usage and effectiveness of enablement materials, and iterate based on sales feedback and conversion data

✅ Collaborate with Revenue Operations to support smooth execution across CRM and marketing-to-sales handoff points

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple deliverables and timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of experience in B2B marketing, sales enablement, or GTM roles, ideally within a SaaS or startup environment

Required Skills:

• Exceptional writing, editing, and storytelling skills
• Proven ability to support sales teams with content, tools, and training programs
• Strong organizational and project management skills
• Comfort working across teams and driving initiatives forward in a collaborative, cross-functional setting

Preferred Skills:

• Experience in fintech, healthcare, or regulated industries
• Familiarity with HubSpot, Salesforce, or enablement tools like Highspot or Showpad

ASSUMPTION: While not explicitly stated, a strong understanding of the fintech and healthcare industries, as well as relevant marketing tools, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $135,000 USD per year + bonus + equity + benefits. The range reflects the minimum and maximum target for new hire salaries across all US locations. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Benefits:

• Equity - Everyone at Nitra is an owner. When the company wins, you win
• Competitive Salary - Your salary will reflect your experience and reward your contributions to Nitra
• Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match

Working Hours: Full-time position with standard business hours, potentially flexible

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final offer may vary based on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically FinTech and Healthcare

Company Size: 11-50 employees. This means the company is in its growth stage, offering opportunities for significant impact and growth potential.

Founded: 2021. Nitra is a relatively new company, providing an opportunity to join a startup environment and help shape its future.

Company Description:

• Nitra's mission is to overhaul the healthcare industry with radically efficient and transparent solutions.
• They empower providers to find the right balance between supporting their patients and running their practice.
• The company offers an all-in-one finance and AI workflow platform that automates back-office operations for healthcare practices.

Company Specialties:

• FinTech and Healthcare

Company Website: www.nitra.com

ASSUMPTION: Nitra is a fast-growing startup with a clear mission and strong backing from leading VCs, offering an exciting opportunity for the right candidate.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and leadership within the marketing organization.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with Sales, Product, and other cross-functional teams.

Work Arrangement: Hybrid. This role requires a balance of remote work and on-site collaboration, with a focus on flexibility and results.

Growth Opportunities:

• As Nitra grows, there will be opportunities for the right candidate to take on more responsibility and advance their career within the marketing organization.
• This role offers the chance to work closely with senior leadership and have a significant impact on the company's growth and success.

ASSUMPTION: This role offers a unique opportunity to join a growing company and help shape its marketing strategy and execution, with ample room for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid. Nitra has offices in NYC and DC, with a focus on flexibility and results-driven work.

Office Location(s): 285 Fulton St, STE 84A, New York, NY 10007, US and 1201 Pennsylvania Ave NW, STE 6, Washington, District of Columbia 20004, US

Geographic Context:

• Nitra's offices are located in two major metropolitan areas, offering access to a diverse range of cultural, recreational, and professional opportunities.
• The company's focus on flexibility and results-driven work allows employees to balance their personal and professional lives effectively.

Work Schedule: Standard business hours with flexibility for results-driven work.

ASSUMPTION: Nitra's hybrid work arrangement and focus on flexibility allow employees to balance their personal and professional lives effectively, while still maintaining a strong connection to the company's culture and mission.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the Talent Acquisition team
• Interview with the Head of Marketing
• Interview with a cross-functional team member
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and execution
• Sales enablement and product marketing experience
• Cross-functional collaboration and project management skills
• Alignment with Nitra's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and how you would approach this role at Nitra
• Showcase your ability to work collaboratively and drive initiatives forward in a cross-functional setting

ATS Keywords: B2B Marketing, Sales Enablement, GTM Roles, Project Management, Content Creation, Collaboration, Storytelling, Technical Writing, Data Analysis, CRM, SaaS, Training, Event Marketing, Product Marketing, Communication, Organizational Skills

ASSUMPTION: Nitra's interview process is designed to assess the candidate's marketing strategy, execution, and collaboration skills, as well as their alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Enablement tools like Highspot or Showpad
• CRM and marketing automation platforms

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for this role, as they are used to support sales enablement, product marketing, and cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• Radically efficient and transparent solutions
• Empowering providers to balance patient care and practice management
• Integrating seamlessly with complex business processes

Work Style:

• Results-driven and flexible
• Collaborative and cross-functional
• Focused on driving awareness, pipeline, and conversion

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working across multiple channels and moving quickly to bring structure to growing sales and marketing operations?
• Do you have strong organizational and project management skills, with the ability to balance multiple deliverables and timelines?

ASSUMPTION: Nitra values candidates who are comfortable working in a fast-paced, collaborative environment and have strong organizational and project management skills, with a focus on driving results and empowering providers.

⚠️ Potential Challenges

• Balancing multiple deliverables and timelines in a fast-growing organization
• Working effectively across multiple channels and teams
• Keeping up with the rapid evolution of the fintech and healthcare industries
• Ensuring consistency across customer-facing materials and gathering insights from various teams

ASSUMPTION: This role presents unique challenges that require a versatile marketer comfortable with strategic planning, tactical execution, and cross-functional collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on sales enablement and product marketing, requiring a unique blend of skills and experience
• In the fintech and healthcare industries, this role offers the opportunity to work at the intersection of technology, finance, and healthcare, driving innovation and efficiency
• Career progression in this role could lead to senior marketing leadership positions, as Nitra continues to grow and expand its go-to-market organization

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, sales, and product, with a focus on driving innovation and efficiency in the fintech and healthcare industries.

📝 Sample Projects

• Developing a comprehensive sales enablement program to support the launch of a new product feature
• Creating targeted marketing campaigns to drive awareness and pipeline for specific customer segments and verticals
• Designing and executing event marketing strategies to maximize brand exposure and lead generation

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the need for a versatile marketer comfortable with strategic planning, tactical execution, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into Nitra's overall marketing strategy and go-to-market organization?
• What are the most pressing challenges facing the sales team, and how can this role address them?
• How does Nitra support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nitra measure the success of its marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to drive results and contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Nitra's mission, values, and recent projects
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.