📌 Core Information
🔹 Job Title: Growth Generalist
🔹 Company: Novig
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing & Growth
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving rapid growth for Novig, a sports prediction market backed by top investors and founders with quant and sports betting experience.
- Creating buzz and generating excitement around Novig's unique, fair, and profitable sports trading experience.
- Experimenting relentlessly with marketing strategies, landing pages, and promotions to drive user acquisition and engagement.
- Building sustainable growth loops through shareability and community-led mechanics.
- Working cross-functionally with product, marketing, and operations to turn ideas into results.
ASSUMPTION: This role requires a high degree of creativity, resourcefulness, and a growth mindset to succeed in a fast-paced, entrepreneurial environment.
📋 Key Responsibilities
✅ Create buzz and make Novig the story by riding cultural waves and dropping stunts that break through.
✅ Experiment relentlessly with A/B tests, landing pages, promotions, and referral mechanics to drive user acquisition and engagement.
✅ Build sustainable growth loops through shareability and community-led mechanics.
✅ Turn every new product release or app update into an acquisition channel for Novig.
✅ Own and improve Novig's social, email, and lifecycle touchpoints to make them unforgettable.
✅ Think like a founder and take ownership of this highly entrepreneurial role with a ton of freedom and few constraints.
ASSUMPTION: This role requires a strong understanding of sports culture, internet culture, and the ability to bridge the two.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Proven track record of shipping something that went viral, moved numbers, or made people say "wait, what?"
Required Skills:
- Obsession with growth and a mindset focused on driving results.
- Strong understanding of sports culture and internet culture.
- Creativity and resourcefulness with the judgment to balance risk and taste.
- Comfort owning both ideas and execution, with the ability to GSD (Get Stuff Done).
Preferred Skills:
- Experience with early-stage startups, consumer products, betting/gaming, or marketplaces.
- Technical chops (basic frontend, no-code, or light scripting experience).
- Experience with creative tools like Figma, Photoshop, Adobe Premiere CC, or others.
- Experience running paid acquisition, building attribution, or doing user research.
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and growth-focused work will have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 per year, with meaningful equity.
Benefits:
- Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums.
- Generous 401(k) plan, matching up to 4% of base salary.
- Health Savings Account (HSA) with $1,080 annual company contributions.
- $24/day food or commuter stipend when working in Novig's NYC office.
Working Hours: Full-time, with flexible hours and a remote-friendly work environment.
ASSUMPTION: Novig's compensation and benefits package is designed to attract and retain top talent, with a focus on providing excellent compensation and generous benefits even at this early stage.
📌 Applicant Insights
🔍 Company Context
Industry: Novig operates in the spectator sports industry, focusing on sports prediction markets and sweepstakes-based betting.
Company Size: Novig is a small but rapidly growing startup with 11-50 employees, providing a dynamic and entrepreneurial work environment.
Founded: Novig was founded in 2021 by Jacob and Kelechi, who were sophisticated sports bettors frustrated with the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.
Company Description:
- Novig is America's #1 Sports Prediction Market, reimagining the sports betting landscape by building a sweepstakes-based sports prediction market.
- The company ensures compliance with regulatory requirements while providing a unique, engaging, and profitable experience for users.
- Novig is positioned to become a leading innovator in the sports betting industry as the regulatory landscape evolves in the United States.
Company Specialties:
- Sports prediction markets
- Sweepstakes-based betting
- Regulatory compliance
- User experience and engagement
Company Website: http://novig.us
ASSUMPTION: Novig's focus on innovation, user experience, and regulatory compliance sets it apart in the competitive sports betting industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in growth marketing, creative execution, or a related field.
Reporting Structure: The Growth Generalist will report directly to the founders and work closely with cross-functional teams, including product, marketing, and operations.
Work Arrangement: Novig offers a remote-friendly work environment with flexible hours, allowing employees to work from their preferred location.
Growth Opportunities:
- As Novig grows, there will be ample opportunities for the Growth Generalist to take on more responsibility and advance their career within the company.
- The entrepreneurial nature of the role provides ample opportunities for professional development and growth.
- Working closely with the founders and cross-functional teams will expose the Growth Generalist to various aspects of the business, fostering a well-rounded skill set.
ASSUMPTION: Novig's rapid growth and entrepreneurial environment provide excellent opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Novig has offices in New York, NY, and Wilmington, DE, with a remote-friendly work environment.
Office Location(s): 169 Madison Ave, #2199, New York, NY 10016, US and 251 Little Falls Dr, Wilmington, Delaware 19808, US
Geographic Context:
- New York, NY: Novig's headquarters is located in the heart of New York City, providing easy access to cultural events, dining, and entertainment options.
- Wilmington, DE: Novig's Delaware office is situated near the city's historic district, offering a mix of urban and suburban living.
Work Schedule: Full-time, with flexible hours and a remote-friendly work environment.
ASSUMPTION: Novig's remote-friendly work environment caters to employees who prefer to work from home or in a hybrid setting, fostering a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interview with the founders and/or relevant team members.
- Take-home assignment or case study to evaluate problem-solving skills and creativity.
- Final interview and discussion of next steps.
Key Assessment Areas:
- Creativity and innovation in growth marketing strategies.
- Understanding of sports culture and internet culture.
- Ability to think like a founder and take ownership of projects.
- Technical skills and comfort with tools and technologies relevant to the role.
Application Tips:
- Highlight your portfolio or past projects that demonstrate your creativity, resourcefulness, and growth-focused mindset.
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role.
- Prepare thoughtful questions about Novig's growth strategy, company culture, and opportunities for professional development.
ATS Keywords: Growth marketing, sports culture, internet culture, creative execution, user acquisition, A/B testing, referral mechanics, community-led growth, shareability, sports prediction market, sweepstakes-based betting, regulatory compliance, user experience, user engagement
ASSUMPTION: Novig's interview process is designed to assess candidates' creativity, resourcefulness, and cultural fit, with a strong emphasis on problem-solving skills and a growth mindset.
🛠️ Tools & Technologies
- Figma
- Photoshop
- Adobe Premiere CC
- No-code or light scripting tools (e.g., Zapier, Airtable, Notion)
- Social media platforms (e.g., Twitter, Instagram, Facebook)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs, but a strong foundation in creative tools and marketing technologies is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Novig values creativity, experimentation, and a growth mindset.
- User-centric: Novig prioritizes the user experience and engagement in all aspects of its business.
- Integrity: Novig is committed to regulatory compliance and ethical business practices.
Work Style:
- Entrepreneurial: Novig fosters an entrepreneurial spirit, encouraging employees to take ownership and initiative.
- Collaborative: Novig values cross-functional collaboration and teamwork to drive results.
- Adaptable: Novig operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
Self-Assessment Questions:
- Do you thrive in an entrepreneurial environment with a high degree of freedom and ownership?
- Are you comfortable working with a diverse range of team members and stakeholders to drive results?
- Do you have a strong understanding of sports culture and internet culture, and can you effectively bridge the two?
ASSUMPTION: Novig's culture values creativity, collaboration, and adaptability, with a strong emphasis on innovation and user-centric design.
⚠️ Potential Challenges
- The fast-paced, entrepreneurial nature of the role may require candidates to adapt quickly to new challenges and opportunities.
- The competitive sports betting industry may present unique challenges and obstacles to growth and success.
- The remote-friendly work environment may require candidates to be self-motivated and disciplined in managing their time and priorities.
- The need to balance risk and taste in creative execution may present challenges in ensuring that marketing efforts are both effective and appropriate.
ASSUMPTION: Novig's fast-paced, entrepreneurial environment may present unique challenges and opportunities for growth and professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Generalist role at Novig requires a blend of creativity, technical skills, and a strong understanding of sports culture and internet culture.
- Novig's focus on sports prediction markets and sweepstakes-based betting sets it apart from other sports betting companies, presenting unique opportunities and challenges.
- As a small but rapidly growing startup, Novig offers excellent opportunities for career growth and development, unlike larger, more established companies.
ASSUMPTION: The Growth Generalist role at Novig is unique, requiring a blend of creativity, technical skills, and a strong understanding of sports culture and internet culture to drive growth and success.
📝 Sample Projects
- Developing a viral social media campaign to generate buzz and excitement around a new product release or app update.
- Creating and optimizing landing pages and A/B tests to drive user acquisition and engagement.
- Designing and executing a referral program to incentivize users to invite their friends and family to join the Novig platform.
ASSUMPTION: The specific projects and initiatives undertaken by the Growth Generalist will vary depending on the company's needs and the candidate's skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does Novig approach regulatory compliance in the sports betting industry, and what role does this play in the company's growth and success?
- What opportunities are there for professional development and career growth within the company?
- How does Novig foster a culture of innovation and creativity, and what role does this play in the company's success?
- What is the team structure and dynamic like, and how does this role collaborate with other departments and stakeholders?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Novig's growth strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or case study showcasing your creativity, resourcefulness, and growth-focused mindset.
- Prepare thoughtful questions about Novig's growth strategy, company culture, and opportunities for professional development.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
