📌 Core Information
🔹 Job Title: Growth Hacker (Business Development)
🔹 Company: Omio
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and revenue growth across Southeast Asia
- Developing and executing localized go-to-market strategies
- Identifying and executing growth opportunities across user acquisition, conversion, and retention funnels
- Managing strategic marketing partnerships to enhance brand awareness and user engagement
ASSUMPTION: This role requires a strong focus on data-driven marketing, experimentation, and continuous optimization. It involves working closely with various teams to align growth efforts with customer journey insights.
📋 Key Responsibilities
✅ Develop and execute localized go-to-market (GTM) strategies for Southeast Asia entry and campaign launches in the region
✅ Identify and execute growth opportunities across user acquisition, conversion, and retention funnels
✅ Work closely with Product, Marketing, and Operation teams to align growth efforts with customer journey insights
✅ Identify, negotiate, and manage co-marketing partnerships with travel platforms, lifestyle brands, affiliates, and local ecosystems to achieve growth
✅ Drive joint campaigns that increase brand awareness, user acquisition, and engagement
✅ Plan and roll out timely promotional campaigns aligned with seasonal trends, travel demand, and local cultural moments
✅ Collaborate with paid media, CRM, and product teams to amplify promotional campaigns across performance-driven and local new channels
✅ Track promotion performance and iterate based on user behavior and market feedback
✅ Conceptualize and execute buzz-worthy stunts and offline activations to build brand awareness and promotional events
✅ Support development of local content marketing initiatives that drive organic performance across SEO and Social networks
✅ Collaborate with local creators and influencers to co-create content that resonates with regional audiences
✅ Manage influencer briefings, campaign tracking, and performance analysis
✅ Contribute to social media campaigns that reinforce GTM activities and engage local communities
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to successfully execute various marketing campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of experience in growth marketing, digital marketing, or performance marketing, ideally in Southeast Asia
Required Skills:
- Hands-on experience with SEO, SEM, ASO, ASA, paid media, and analytics tools (Google Ads, Meta Ads, Apple Search Ads, Google Analytics, Adjust, Ahrefs, Apptweak, etc.)
- Strong analytical mindset with the ability to make data-driven decisions
- Deep understanding of SEA digital consumer behavior and key acquisition channels
- Strong project management and execution skills
Preferred Skills:
- Bi-lingual (Mandarin)
- Experience in online marketing, e-commerce, and the online travel industry
ASSUMPTION: Candidates with experience in the online travel industry and proficiency in Mandarin may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for mid-senior level growth marketing roles in Singapore)
Benefits:
- Competitive salary and benefits package
- Opportunity to work in a dynamic, international team
- Chance to make a significant impact on the company's growth in the Southeast Asia region
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Omio operates in the technology, information, and internet industry, focusing on travel planning and ticketing services
Company Size: Omio has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact
Founded: Omio was founded in 2013, with its headquarters in Berlin, Germany
Company Description:
- Omio's vision is to enable people to travel seamlessly anywhere, anyway. They are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.
- With Omio, users can compare and book trains, buses, ferries, and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app, or desktop.
- Omio is the largest source of inventory, with 1000+ suppliers operating in 39 countries. Their brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year.
Company Specialties:
- Travel planning and ticketing services
- Global transport distribution system
- End-to-end consumer journeys
Company Website: www.rome2rio.com
ASSUMPTION: Omio's focus on global expansion and growth presents exciting opportunities for the right candidate in this role.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Growth Marketing, Southeast Asia
Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future
Growth Opportunities:
- Potential career progression into leadership or management roles within the growth marketing team
- Opportunities to work on high-impact projects and initiatives that drive the company's growth in the Southeast Asia region
- Chance to gain experience in a dynamic, international environment and work with a diverse team of professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success in the Southeast Asia market.
🌍 Location & Work Environment
Office Type: Omio's Singapore office is a modern, collaborative workspace that fosters creativity and innovation
Office Location(s): Stewart Street, Richmond, VIC 3121, AU and 29 Stewart St, Melbourne, VIC 3121, AU
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its vibrant culture, diverse cuisine, and bustling business environment
- The city has a tropical rainforest climate, with uniform temperatures throughout the year
- Singapore is a global hub for finance, technology, and tourism, providing ample opportunities for networking and professional growth
Work Schedule: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with the possibility of flexible work arrangements
ASSUMPTION: The work environment at Omio's Singapore office is dynamic, collaborative, and supportive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Candidates' understanding of the Southeast Asia digital consumer behavior and key acquisition channels
- Candidates' ability to make data-driven decisions and optimize marketing campaigns
- Candidates' creativity and strategic thinking in developing go-to-market strategies
- Candidates' project management and execution skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful growth marketing campaigns you've worked on in the past
- Research Omio's business and competition to demonstrate your understanding of the market
ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, SEO, SEM, ASO, ASA, Paid Media, Analytics, Project Management, E-commerce, Online Travel, Data-Driven Decisions, Content Marketing, Social Media, Influencer Marketing
ASSUMPTION: The interview process for this role will focus on assessing candidates' technical skills, strategic thinking, and cultural fit within the Omio team.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Apple Search Ads
- Google Analytics
- Adjust
- Ahrefs
- Apptweak
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Strong focus on data-driven marketing and optimization
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you thrive in a data-driven marketing environment and enjoy optimizing campaigns based on performance data?
- Are you comfortable working in a dynamic, international team and collaborating with various departments to align growth efforts?
- Do you have a strong understanding of Southeast Asia's digital consumer behavior and key acquisition channels?
ASSUMPTION: Candidates who align with Omio's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders to align growth efforts
- Navigating the unique cultural and digital landscape of the Southeast Asia region
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a deep understanding of the Southeast Asia market.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on data-driven decision making, experimentation, and continuous optimization
- Growth hackers typically have a broader scope of responsibilities than traditional marketers, encompassing user acquisition, conversion, and retention funnels
- Career progression in this role may lead to leadership or management positions within the growth marketing team
ASSUMPTION: Candidates should understand the unique nature of growth hacking roles and be prepared to take on a wide range of responsibilities.
📝 Sample Projects
- Developing and executing a successful go-to-market strategy for a new product launch in the Southeast Asia region
- Identifying and capitalizing on untapped growth opportunities within the user acquisition funnel
- Managing strategic marketing partnerships to enhance brand awareness and user engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that candidates may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing department?
- How does Omio support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Omio measure the success of growth marketing campaigns and initiatives?
- What is the company's long-term vision for growth in the Southeast Asia region, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's growth trajectory.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Omio careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful growth marketing campaigns you've worked on in the past
- Research Omio's business and competition to demonstrate your understanding of the market
- Follow up with the hiring manager one week after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
