Growth Hacker (m/w/d)

📌 Core Information

🔹 Job Title: Growth Hacker (m/w/d)

🔹 Company: KNUTH Werkzeugmaschinen GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: 2025-01-26

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (with occasional travel to Wasbek, Germany)

🚀 Job Overview

Key aspects of this role include:

• Driving digital transformation and lead generation in a traditional B2B market
• Implementing innovative marketing strategies and optimizing campaigns
• Collaborating with a young, experienced management team
• Working in a global environment with international teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, global environment.

📋 Key Responsibilities

✅ Growth Hacking & Digital Lead Generation: Find creative ways to generate new leads, test innovative approaches, and elevate campaign performance.

✅ Performance Marketing: Plan, implement, and optimize paid campaigns on platforms like Google Ads, LinkedIn, and Facebook to maximize conversions and ROI.

✅ SEO & Content: Develop international SEO strategies, optimize visibility, and ensure organic traffic converts into qualified leads.

✅ Data Analysis & Reporting: Analyze user behavior and performance using tools like Google Analytics and Google Tag Manager to make data-driven decisions.

✅ Automation & CRM: Develop intelligent email marketing workflows and optimize the customer journey through segmentation and automation.

✅ Innovation & Scaling: Test unconventional approaches and scale successful strategies to international markets.

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to new tools and technologies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of experience in digital growth, performance marketing, and/or lead generation, preferably in the B2B sector

Required Skills:

• Proven experience in growth hacking, digital lead generation, and performance marketing
• Strong analytical skills and data-driven mindset
• Fluency in German and English
• Experience with CRM systems, marketing automation tools, and SEO best practices
• Ability to work independently and in a team environment

Preferred Skills:

• Experience in the machinery manufacturing industry
• Familiarity with international markets and cultural differences
• Proficiency in additional languages

ASSUMPTION: Candidates with a proven track record in digital growth and a passion for innovation are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Flexibility: Hybrid work arrangement or remote work
• Creative atmosphere: Flat hierarchies and international teams
• Global reach: Opportunities to work with international teams and markets
• Room for ideas: Develop and implement strategies that drive real growth
• Young management team: Collaborate with an experienced, start-up-minded management team

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Machinery Manufacturing - A global industry with over 100 billion euros in annual revenue

Company Size: Medium-sized (51-200 employees) with a family-owned heritage and a global presence

Founded: 1923, with a rich history in the metalworking industry

Company Description:

• Leading provider of machines for various metalworking applications
• Global presence with subsidiaries and distribution partners in over 30 countries
• Extensive portfolio, including CNC and conventional machining technologies, as well as sheet metal processing technologies

Company Specialties:

• CNC and conventional machining technologies
• Sheet metal processing technologies
• Global sales and distribution

Company Website: www.knuth.com

ASSUMPTION: KNUTH Werkzeugmaschinen GmbH is a well-established company with a strong reputation in the machinery manufacturing industry, offering a unique blend of tradition and innovation.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career advancement

Reporting Structure: Reports directly to the management team, with close collaboration with various departments, including sales, marketing, and product management

Work Arrangement: Hybrid or remote work arrangement, with occasional travel to the Wasbek, Germany office

Growth Opportunities:

• Expansion into new markets and regions
• Development of new products and services
• Advancement to leadership or management positions

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid or remote work, with an option to work from the Wasbek, Germany office

Office Location(s): Wasbek, Germany (headquarters), with additional offices in Germany, the United States, South Africa, and other international locations

Geographic Context:

• Wasbek, Germany: A small town in the state of Schleswig-Holstein, with a population of approximately 2,500 people
• Germany: A major economic hub in Europe, with a strong focus on manufacturing and exports
• International: Opportunities to work with international teams and markets

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The work environment is dynamic and global, with a strong emphasis on collaboration, innovation, and data-driven decision making.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Cultural fit and communication skills
• Technical skills and industry knowledge

Application Tips:

• Highlight relevant experience and achievements in digital growth, performance marketing, and lead generation
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and adaptability

ATS Keywords: Growth hacking, digital lead generation, performance marketing, SEO, data analysis, marketing automation, CRM, international markets, global teams

ASSUMPTION: The application process is competitive, and candidates should emphasize their unique qualifications and fit for the role.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Global mindset and diversity

Work Style:

• Data-driven and analytical
• Dynamic and adaptable
• Collaborative and communicative
• Results-oriented and proactive

Self-Assessment Questions:

• Do you thrive in a dynamic, global environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have a proven track record of driving growth and innovation in a B2B setting?
• Are you comfortable working in a team and collaborating with international colleagues?

ASSUMPTION: Candidates who align with KNUTH's company values and work style are likely to be a strong fit for the organization.

⚠️ Potential Challenges

• Working in a traditional B2B market with a need for digital transformation
• Balancing global and local market needs and priorities
• Managing a diverse, international team with varying time zones and cultural backgrounds
• Adapting to a hybrid or remote work environment with occasional travel

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on growth hacking and digital lead generation
• In the machinery manufacturing industry, this role is unique in its emphasis on digital transformation and innovation
• Career progression may involve moving into leadership or management positions within the company

ASSUMPTION: This role offers a unique blend of strategic, analytical, and creative responsibilities, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a global SEO strategy to increase organic traffic and conversions
• Optimizing paid advertising campaigns to maximize ROI and conversions on platforms like Google Ads, LinkedIn, and Facebook
• Creating and executing A/B tests to improve campaign performance and user experience

ASSUMPTION: These projects are representative of the types of initiatives a growth hacker might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?
• How does the management team support and empower growth hackers to drive innovation and growth?
• What opportunities are there for professional development and career advancement within the company?
• How does the company approach international markets and cultural differences?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and adaptability
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.