Growth Hacker (m/w/d)

📌 Core Information

🔹 Job Title: Growth Hacker (m/w/d)

🔹 Company: KNUTH Werkzeugmaschinen GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-01-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with occasional travel to Wasbek, Germany)

🚀 Job Overview

Key aspects of this role include:

• Revolutionizing digital lead generation in a traditional B2B market
• Driving global growth through innovative marketing strategies
• Collaborating with a young, experienced management team
• Working in a family-owned company with a global reach

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and adaptability to thrive in a dynamic, international environment.

📋 Key Responsibilities

✅ Develop and implement innovative growth hacking strategies to generate leads and drive digital marketing campaigns

✅ Plan, implement, and optimize paid campaigns on platforms like Google Ads, LinkedIn, and Facebook to maximize conversions and ROI

✅ Develop and execute international SEO strategies to improve organic traffic and visibility

✅ Analyze user behavior and campaign performance using tools like Google Analytics and Google Tag Manager to make data-driven decisions

✅ Develop intelligent email marketing workflows and optimize the customer journey through segmentation and automation

✅ Test unorthodox approaches and scale successful strategies across international markets

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of experience in digital growth, performance marketing, or lead generation, preferably in the B2B sector

Required Skills:

• Proven expertise in growth hacking, digital lead generation, and performance marketing
• Strong analytical and problem-solving skills
• Fluency in German and English
• Ability to work independently and in a team
• Willingness to travel occasionally to Wasbek, Germany

Preferred Skills:

• Experience with CRM systems and marketing automation tools
• Knowledge of programming languages (e.g., Python, R)
• Familiarity with the machinery manufacturing industry

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for innovation are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market standards)

Benefits:

• Flexibility: Hybrid work arrangement or remote work
• Creative atmosphere: Flat hierarchies and international teams
• Global reach: Opportunities to work on international projects
• Room for ideas: Develop and implement strategies that make a real impact
• Young management team: Collaborate with an experienced, startup-minded management team

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is an estimate based on market standards for similar roles in the region. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Machinery Manufacturing

Company Size: Medium (51-200 employees)

Founded: 1923

Company Description:

• Global leader in machinery for metalworking and metal processing
• Offers a wide range of CNC and conventional machining technologies
• Provides comprehensive customer support and service
• Family-owned business with a strong focus on innovation and quality

Company Specialties:

• CNC and conventional machining technologies
• Sheet metal processing technologies
• Global presence with subsidiaries and distribution partners in over 30 countries

Company Website: www.knuth.com

ASSUMPTION: KNUTH Werkzeugmaschinen GmbH is a well-established, family-owned company with a strong global presence and a commitment to innovation and quality.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with significant autonomy and responsibility

Reporting Structure: Reports directly to the management team

Work Arrangement: Hybrid or remote work with occasional travel to Wasbek, Germany

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the company
• Opportunities to work on international projects and gain global experience
• Chance to collaborate with a young, experienced management team and learn from their expertise

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the company.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel to Wasbek, Germany)

Office Location(s): Wasbek, Germany (headquarters); Denkendorf, Germany; Chicago, USA; Germiston, South Africa; Bocholt, Germany

Geographic Context:

• Wasbek, Germany: Small town in the state of Schleswig-Holstein, with a population of around 1,500 people
• Germany: Large, developed country with a strong economy and a thriving machinery manufacturing industry
• Global: KNUTH has a global presence, with subsidiaries and distribution partners in over 30 countries

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while occasional travel to Wasbek, Germany, provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the management team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Problem-solving and analytical skills
• Creativity and innovation
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing and growth hacking
• Tailor your resume and cover letter to emphasize your fit for this specific role
• Prepare examples of successful growth hacking campaigns or projects you've worked on
• Research KNUTH's company culture and values to demonstrate your cultural fit

ATS Keywords: Growth hacking, digital lead generation, performance marketing, SEO, content strategy, data analysis, reporting, CRM, email marketing, automation, innovation, scaling, analytical thinking, experimentation, digital tools, trend awareness

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Programming languages (e.g., Python, R)

ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Global mindset
• Family spirit

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to new ideas
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, international environment?
• Are you comfortable working independently and taking initiative?
• Do you enjoy collaborating with a young, experienced management team?

ASSUMPTION: Candidates who are innovative, adaptable, and results-driven are likely to be a good fit for KNUTH's company culture.

⚠️ Potential Challenges

• Working in a traditional B2B market with a need for digital transformation
• Balancing global responsibilities with local market needs
• Occasional travel to Wasbek, Germany, for in-person collaboration and meetings
• Keeping up with the latest trends and technologies in digital marketing

ASSUMPTION: These challenges can be overcome by a proactive, innovative, and adaptable candidate with a strong background in digital marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on growth hacking and experimentation
• In the machinery manufacturing industry, digital marketing is still a relatively new and evolving field
• This role offers significant growth potential and the opportunity to make a real impact on the company's global success

ASSUMPTION: Candidates should be prepared to work in a dynamic, evolving field and adapt to new challenges and opportunities as they arise.

📝 Sample Projects

• Developing and implementing a successful growth hacking campaign to generate leads in a specific market
• Optimizing paid advertising campaigns to maximize ROI and conversions
• Improving SEO and content strategy to increase organic traffic and visibility

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives expected in this role, but may not be exhaustive or representative of all potential tasks.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the digital marketing team in the next 6-12 months?
• How does the management team support and empower the growth hacking team?
• What opportunities are there for professional development and growth within the company?
• How does KNUTH balance global responsibilities with local market needs?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful growth hacking campaigns or projects you've worked on
• Research KNUTH's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.