Growth Hacker/Marketer - Lead Generation & PRM
RandomCoffee📌 Core Information
🔹 Job Title: Growth Hacker/Marketer - Lead Generation & PRM
🔹 Company: RandomCoffee
🔹 Location: France
🔹 Job Type: Not specified
🔹 Category: 🚀 Growth Marketing, 🧪 Growth Hacking, 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
RandomCoffee is seeking a Growth Hacker/Marketer to drive lead generation and Partner Relationship Management (PRM) strategies. This role is pivotal as the company reaches a turning point, aiming to launch an ambitious new product while strengthening their existing offering. The successful candidate will be responsible for implementing SEO/SEA strategies, managing digital marketing campaigns, optimizing lead nurturing processes, and developing growth hacking initiatives to accelerate company expansion.
ASSUMPTION: The acronym "PRM" likely refers to Partner Relationship Management based on the context of the responsibilities described. The role appears to be growth-stage focused as the company mentions being at a "turning point" and planning to launch a new product.
📋 Key Responsibilities
SEO, SEA and Content Marketing Management (40%)
- ✅ Participate in technical and semantic SEO optimization
- ✅ Develop and optimize landing pages and lead magnets
- ✅ Manage and optimize Google Ads and LinkedIn Ads campaigns
- ✅ Oversee annual budget allocation to maximize ROI
PRM and Lead Nurturing (30%)
- ✅ Ensure effective lead tracking and conversion
- ✅ Create and optimize acquisition funnels
- ✅ Collaborate with Content, Product, and Design teams
Growth Hacking Strategy and Automation (20%)
- ✅ Identify optimization and automation opportunities
- ✅ Test innovative approaches to accelerate growth
Analysis and Reporting (10%)
- ✅ Build accurate forecasts and adjust strategies accordingly
🎯 Required Qualifications
Education: Not specified
Experience: Not explicitly specified in terms of years
Skills:
- Ability to work in teams and contribute ideas
- Strong understanding of marketing funnels and PRM
- Proficiency with Google Ads and LinkedIn Ads
- Fundamental knowledge of SEO and PRM
- Experience with marketing automation tools (Hubspot, Customer.io) is a plus
ASSUMPTION: While no specific years of experience are mentioned, the nature of the responsibilities and the language used ("garantir," "piloter," "gérer le budget annuel") suggest this is not an entry-level position and likely requires previous relevant experience in growth marketing or similar fields.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible working hours
- Mentorship
- Health insurance
- Laptop provided
- Remote work options
Industry Comparison: Not specified
ASSUMPTION: French tech startups in the growth phase typically offer competitive benefits packages. The inclusion of flexible hours and remote work indicates a modern approach to work-life balance common in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: RandomCoffee positions itself as "THE reference" for creating connections between employees within companies, serving major clients like Spotify, Twitter, TikTok, EY, and Total.
Company Size: Not explicitly stated
Company Stage: Growth stage startup founded in 2018, now at a "turning point" with plans to launch a new ambitious product
ASSUMPTION: Based on their client portfolio (global enterprises) and incubation history (Dauphine, Facebook Startup Garage at Station F, SAP), RandomCoffee appears to be a successful B2B SaaS startup that has achieved product-market fit and is now scaling. The company likely maintains a startup culture while growing their enterprise client base.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant growth potential as the company mentions being at a pivotal moment with plans to launch a new ambitious product
ASSUMPTION: The role appears to be a key position given the breadth of responsibilities and the company's growth stage. The successful candidate would likely have significant input into shaping marketing strategies during this critical expansion phase, suggesting good opportunities for career advancement as the company grows.
🌍 Location & Work Environment
Office Type: Flexible with remote work options available
Geographic Context: Based in France, likely Paris given the mentions of Station F (the world's largest startup campus located in Paris)
Work Schedule: Flexible working hours
Regional Considerations: France has strong labor protections and typically maintains a healthy work-life balance
ASSUMPTION: While the specific office location isn't mentioned, the company's association with Station F suggests a Paris-based headquarters. The mention of remote work options indicates a flexible approach to work location, which is increasingly common in the French tech ecosystem.
💼 Interview & Application Insights
Typical Process: The listing mentions a 3-step process:
- HR Call
- Professional/Technical Call
- Technical Test
Key Assessment Areas: Strategic thinking, marketing funnel expertise, technical marketing capabilities, and collaborative skills
Application Tips: Highlight experience with Google Ads, LinkedIn Ads, SEO optimization, and lead generation funnels
ATS Keywords: Growth hacking, SEO, SEA, PRM, lead generation, Google Ads, LinkedIn Ads, marketing automation, acquisition funnels, growth strategy
ASSUMPTION: Based on the role description, candidates will likely be evaluated on both technical marketing skills and strategic thinking ability. The technical test mentioned probably assesses practical skills in digital marketing campaign management and analytics.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Marketing automation platforms (Hubspot, Customer.io mentioned specifically)
- SEO tools (likely industry standards like Ahrefs, SEMrush, etc.)
- Analytics tools (likely for forecasting and reporting responsibilities)
ASSUMPTION: While only a few specific tools are explicitly mentioned, the responsibilities suggest familiarity with a broader marketing technology stack would be valuable. Knowledge of CRM systems, analytics platforms, and automation tools would be expected given the focus on lead nurturing and conversion tracking.
👔 Cultural Fit Considerations
Company Values: Innovation, ambition, breaking down silos, and creating connections based on the company's mission
Work Style: Collaborative (mentions co-construction with other teams), fast-paced ("vitesse supérieure"), and entrepreneurial (growth hacking mindset)
Self-Assessment: Candidates should consider if they:
- Thrive in a growth-stage startup environment
- Are comfortable balancing strategic planning with tactical execution
- Enjoy creative problem-solving and testing new approaches
- Can collaborate effectively across different departments
ASSUMPTION: The job listing emphasizes motivation and ambition ("personnes très motivées"), suggesting a dynamic startup culture that values initiative and proactivity. The mention of breaking down silos suggests an emphasis on cross-functional collaboration.
⚠️ Potential Challenges
The role encompasses a broad range of responsibilities spanning SEO, paid advertising, lead nurturing, growth hacking, and analytics. This breadth may require versatility and the ability to prioritize effectively. Additionally, being part of a company at a "turning point" with an ambitious new product launch may involve navigating uncertainty and rapid change.
ASSUMPTION: Growth-stage startups often require wearing multiple hats and adapting to evolving priorities. The percentage allocations for different responsibilities (40%, 30%, etc.) suggest the need to balance multiple workstreams simultaneously.
📈 Similar Roles Comparison
This position combines elements of several specialized roles typically found in larger organizations:
- Growth Marketing Manager: Similar focus on acquisition and conversion, but this role has broader scope including PRM
- Digital Marketing Specialist: Shares the SEO/SEA responsibilities, but with added strategic and analytical components
- Marketing Operations Manager: Similar focus on funnel optimization and automation, but with added creative growth hacking elements
ASSUMPTION: In the startup ecosystem, growth roles often blend responsibilities that would be separated in larger organizations. This role appears to be a hybrid position requiring both technical marketing skills and strategic thinking.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Designing and implementing a comprehensive SEO strategy to improve organic traffic to the company website
- Creating and optimizing lead magnet content to capture prospective client information
- Developing automated lead nurturing sequences that guide prospects through the sales funnel
- A/B testing different ad creative and targeting options to reduce customer acquisition costs
- Building a growth forecasting model that accounts for multiple marketing channels
ASSUMPTION: These projects are illustrative examples based on the stated responsibilities and common growth marketing initiatives in B2B SaaS companies.
❓ Key Questions to Ask During Interview
- Could you share more details about the new product you're planning to launch and how it relates to your current offering?
- What are your key growth metrics and KPIs for this role in the first 3-6 months?
- How is the marketing team structured, and how does it collaborate with sales and product teams?
- What marketing automation tools and analytics platforms are currently in place?
- What has been your most successful customer acquisition channel so far, and which channels do you believe have untapped potential?
- How do you envision the balance between optimizing existing marketing efforts and exploring new growth opportunities?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare Your Application:
- Tailor your resume to highlight experience with SEO, SEA, digital marketing campaigns, and growth strategies
- Include relevant keywords (growth hacking, lead generation, PRM, Google Ads, LinkedIn Ads)
- Quantify past achievements (conversion rates improved, lead generation increased, ROI of campaigns)
- Research RandomCoffee:
- Visit their website to understand their product and value proposition
- Research their clients (Spotify, Twitter, TikTok, EY, Total) to understand use cases
- Look for recent news or announcements about their growth or product development
- Prepare for the Interview Process:
- Be ready to discuss specific growth marketing campaigns you've implemented
- Prepare examples of how you've optimized acquisition funnels
- Consider how you would approach a technical test related to digital marketing
- Follow Up:
- After applying, consider connecting with RandomCoffee team members on LinkedIn
- Send a thoughtful follow-up after each interview stage