Growth Hacker/Marketer - Lead Generation & PRM - Internship
RandomCoffee📌 Core Information
🔹 Job Title: Growth Hacker/Marketer - Lead Generation & PRM - Internship
🔹 Company: RandomCoffee
🔹 Location: France (Full Remote)
🔹 Job Type: Internship
🔹 Category: 🚀 Growth Marketing, 👔 Marketing Internships & Entry-Level, 🧪 Growth Hacking, 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
RandomCoffee is seeking a Growth Hacking/Marketing intern to drive their lead generation efforts and Partner Relationship Management (PRM) strategies. This role will be instrumental in scaling their established product while supporting the launch of an ambitious new offering. You'll work across SEO, paid advertising, lead nurturing, and growth optimization to help RandomCoffee achieve their next phase of expansion.
ASSUMPTION: The role is an internship focused on growth marketing based on the job title. The term "PRM" in the context appears to refer to Partner Relationship Management as it relates to lead nurturing and conversion processes mentioned in the responsibilities.
📋 Key Responsibilities
SEO, SEA and Content Marketing (40%)
- ✅ Participate in technical and semantic SEO optimization
- ✅ Develop and optimize landing pages and lead magnets
- ✅ Manage and optimize Google Ads and LinkedIn Ads campaigns
- ✅ Oversee annual budget allocation for maximum ROI
PRM and Lead Nurturing (30%)
- ✅ Ensure effective lead tracking and conversion
- ✅ Create and optimize acquisition funnels
- ✅ Collaborate with Content, Product, and Design teams
Growth Hacking Strategy and Automation (20%)
- ✅ Identify optimization and automation opportunities
- ✅ Test new approaches to accelerate growth
Analysis and Reporting (10%)
- ✅ Build accurate forecasts and adjust strategies accordingly
🎯 Required Qualifications
Education: Not specified
Experience: Not specified
Skills:
- Team collaboration and idea generation
- Understanding of marketing funnels and PRM
- Knowledge of Google Ads and LinkedIn Ads
- Fundamentals of SEO and PRM
- Experience with marketing automation tools (Hubspot, Customer.io) is a plus
ASSUMPTION: Since this is listed as an internship, it appears to be geared toward students or recent graduates, though no specific education requirements are stated. Some prior exposure to digital marketing concepts is implied based on the skill requirements.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible working hours
- Mentorship
- Health insurance
- Laptop provided
- Full remote work option
Industry Comparison: Not specified
ASSUMPTION: As this is an internship in France, compensation likely follows French internship standards (typically minimum €3.90 per hour or approximately €600-800 monthly for full-time internships), though specific details are not provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: RandomCoffee is established as a leading solution for breaking down silos within companies and connecting colleagues. Founded in 2018, they've become a reference in the corporate connection space with prominent clients including Spotify, Twitter, TikTok, EY, and Total.
Company Size: Not specified
Company Stage: Growth-stage startup that has completed multiple incubation programs (Dauphine, Facebook Startup Garage at Station F, SAP) and is now launching an ambitious new product.
ASSUMPTION: Based on their founding date (2018) and current clientele, RandomCoffee appears to be a growing startup that has achieved product-market fit with their initial offering and is now expanding their product line. The company size is not specified but is likely small to medium given their startup status.
📊 Role Analysis
Career Level: Entry-level (Internship)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Exposure to multiple marketing disciplines (SEO, paid advertising, growth hacking) and participation in a new product launch provides valuable early-career experience.
ASSUMPTION: As this is an internship at a growing startup, the role likely offers significant learning opportunities and may involve working directly with senior team members. The breadth of responsibilities suggests the intern will gain broad marketing experience rather than specializing narrowly.
🌍 Location & Work Environment
Office Type: Full remote
Geographic Context: Based in France, which has a strong startup ecosystem, particularly in Paris (Station F mentioned in the description is the world's largest startup campus located in Paris).
Work Schedule: Flexible working hours
Regional Considerations: France has strong labor protections for internships, including maximum duration limits and minimum compensation requirements.
ASSUMPTION: While the position is remote, the company appears to be based in France, likely Paris given the mention of Station F. Candidates would presumably need to be legally eligible to work in France even if working remotely.
💼 Interview & Application Insights
Typical Process: Based on the listing, the interview process includes:
- Initial HR call
- Technical/role-specific interview
- Technical test
Key Assessment Areas: For growth marketing roles, employers typically evaluate analytical thinking, creative problem-solving, and understanding of digital marketing channels.
Application Tips: Highlight any experience with digital marketing tools, analytical skills, and understanding of acquisition funnels. Showcasing proactive, innovative thinking would be valuable for a growth hacking role.
ATS Keywords: Growth hacking, SEO, PRM, Google Ads, LinkedIn Ads, lead generation, lead nurturing, marketing automation, acquisition funnels.
ASSUMPTION: The interview process steps are explicitly mentioned in the benefits section, though their exact format and content are not detailed. The assessment focus is based on standard evaluation criteria for growth marketing roles.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- SEO tools (not specified)
- Marketing automation platforms (Hubspot, Customer.io mentioned as a plus)
- Analytics and reporting tools (not specified)
ASSUMPTION: While only a few specific tools are mentioned, growth marketing roles typically require familiarity with additional tools such as Google Analytics, SEO platforms, and CRM systems, though these aren't explicitly stated in the listing.
👔 Cultural Fit Considerations
Company Values: The listing suggests RandomCoffee values innovation, ambition, and collaboration, as evidenced by their mission to break down silos and their current focus on launching a new ambitious product.
Work Style: The role appears to involve cross-functional collaboration (mentioned working with Content, Product, and Design teams) while also requiring independent initiative in testing new approaches.
Self-Assessment: Candidates should consider:
- Are you comfortable working in a fast-paced startup environment?
- Do you enjoy being part of a significant product launch?
- Are you self-motivated to work effectively in a remote setting?
- Do you thrive when balancing multiple marketing disciplines?
ASSUMPTION: The company culture appears to blend startup energy with established processes, given their growth trajectory and notable client base. The emphasis on breaking silos suggests they value connection and communication internally as well.
⚠️ Potential Challenges
Based on the job description, potential challenges may include:
- Managing multiple priorities across various marketing disciplines (SEO, paid ads, growth hacking, analytics)
- Contributing to a new product launch, which can involve tight deadlines and evolving requirements
- Working remotely while maintaining effective collaboration with cross-functional teams
- Meeting growth expectations in a competitive market
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and company context described in the listing, not explicitly stated limitations or difficulties.
📈 Similar Roles Comparison
This Growth Hacking internship differs from standard marketing internships by its:
- Broader scope across multiple digital marketing disciplines
- Significant focus on data-driven experimentation (growth hacking)
- Direct involvement in strategic initiatives like new product launches
- Greater emphasis on technical aspects like automation and optimization
Compared to other growth marketing roles, this internship offers unusually comprehensive exposure to the full marketing funnel from acquisition to conversion.
ASSUMPTION: This comparison is based on standard industry patterns for marketing and growth hacking internships and entry-level positions.
📝 Sample Projects
Based on the responsibilities listed, an intern in this role might work on projects such as:
- Conducting an SEO audit and implementing recommendations to improve organic traffic
- Designing and optimizing a lead magnet (e.g., whitepaper, tool) to capture potential client information
- Setting up and A/B testing LinkedIn Ad campaigns targeting specific industries
- Creating automated email nurture sequences for different segments of leads
- Analyzing conversion data to identify and address funnel drop-off points
- Building a dashboard to track key growth metrics across channels
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in growth marketing roles.
❓ Key Questions to Ask During Interview
- Can you share more details about the new product RandomCoffee is planning to launch and how this role contributes to that initiative?
- What are the key performance indicators (KPIs) you expect this role to impact most significantly?
- How is the marketing team structured, and who would I be working with directly?
- What growth challenges is RandomCoffee currently facing that this role would help address?
- How do you balance data-driven decision making with creative experimentation in your growth strategy?
- What opportunities are there for learning and development during this internship?
ASSUMPTION: These questions are suggested based on the role type and context provided, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your application: Tailor your resume to highlight relevant digital marketing experience, coursework, or projects. Include keywords like "growth hacking," "SEO," "lead generation," and "digital marketing" to pass ATS screening.
- Research the company: Explore RandomCoffee's website and social media to understand their product and clients. This will demonstrate genuine interest during interviews.
- Portfolio preparation: If you have examples of marketing campaigns, analytics reports, or growth projects you've worked on, compile them to showcase your skills.
- Interview readiness: Be prepared to discuss how you would approach the specific responsibilities mentioned (SEO, paid ads, lead nurturing). Consider preparing examples that demonstrate analytical thinking and creative problem-solving.
- French language skills: While not explicitly mentioned, assess your French language proficiency as this may be relevant for a France-based company, even in a remote position.