π Core Information
πΉ Job Title: Growth Hacker (Marketing)
πΉ Company: Omio
πΉ Location: Singapore
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 2, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving user acquisition and revenue growth across Southeast Asia
- Developing and executing localized go-to-market strategies
- Identifying and executing growth opportunities across user acquisition, conversion, and retention funnels
- Managing strategic marketing partnerships and executing promotional campaigns
- Collaborating with cross-functional teams to align growth efforts with customer journey insights
ASSUMPTION: This role requires a strong focus on data-driven marketing, experimentation, and continuous optimization. It involves working closely with various teams and requires a deep understanding of Southeast Asian digital consumer behavior.
π Key Responsibilities
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Develop and execute localized go-to-market strategies for Southeast Asia entry and campaign launches in the region
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Identify and execute growth opportunities across user acquisition, conversion, and retention funnels
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Work closely with Product, Marketing, and Operation teams to align growth efforts with customer journey insights
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Identify, negotiate, and manage co-marketing partnerships with travel platforms, lifestyle brands, affiliates, and local ecosystems to achieve growth
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Plan and roll out timely promotional campaigns aligned with seasonal trends, travel demand, and local cultural moments
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Conceptualize and execute buzz-worthy stunts and offline activations to build brand awareness and promotional events
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Support development of local content marketing initiatives that drive organic performance across SEO and Social networks
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Collaborate with local creators and influencers to co-create content that resonates with regional audiences
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and collaboration with various teams to drive growth and enhance brand awareness.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of experience in growth marketing, digital marketing, or performance marketing, ideally in Southeast Asia
Required Skills:
- Hands-on experience with SEO, SEM, ASO, ASA, paid media, and analytics tools (Google Ads, Meta Ads, Apple Search Ads, Google Analytics, Adjust, Ahrefs, Apptweak, etc.)
- Strong analytical mindset with the ability to make data-driven decisions
- Deep understanding of SEA digital consumer behavior and key acquisition channels
- Strong project management and execution skills
Preferred Skills:
- Bi-lingual (Mandarin)
- Experience in online marketing, e-commerce, and the online travel industry
ASSUMPTION: Candidates with a strong background in growth marketing, digital marketing, or performance marketing, along with relevant experience in Southeast Asia, are well-suited for this role.
π° Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per year (Based on industry standards for mid-level marketing roles in Singapore)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock options
- Flexible working hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Singapore. Benefits may vary and are subject to the company's policies.
π Applicant Insights
π Company Context
Industry: Omio operates in the technology and travel industries, focusing on enabling seamless travel experiences through a single distribution system for global transport.
Company Size: Omio has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: Omio was founded in 2010, with its headquarters in Richmond, Australia.
Company Description:
- Omio's vision is to enable people to travel seamlessly anywhere, anyway
- The company brings global transport into a single distribution system and creates end-to-end magical consumer journeys
- Omio offers transparent pricing and easy booking for trains, buses, ferries, and flights across Europe, the US, and Canada
- The company's brands include Rome2Rio for global discovery, while Omio powers ticketing and journeys
Company Specialties:
- Global transport distribution system
- End-to-end consumer journeys
- Transparent pricing and easy booking
- Global travel discovery and ticketing
Company Website: http://www.rome2rio.com
ASSUMPTION: Omio's focus on global travel and seamless consumer experiences creates an exciting environment for growth-oriented professionals.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with flexible working hours
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on global projects and expand regional impact
- Chance to gain experience in a fast-growing technology and travel company
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing within the technology and travel industries.
π Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Singapore
Geographic Context:
- Singapore is a major hub for technology and travel industries in Southeast Asia
- The city-state offers a multicultural environment with a strong focus on innovation and growth
- Singapore's strategic location makes it an ideal base for expanding into the Southeast Asian market
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Working in Singapore provides an exciting opportunity to be at the heart of Southeast Asia's growing technology and travel industries.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in growth marketing, digital marketing, or performance marketing
- Demonstrate a strong understanding of Southeast Asian digital consumer behavior and key acquisition channels
- Showcase your ability to make data-driven decisions and optimize for results
ATS Keywords: Growth Hacker, Marketing, SEO, SEM, ASO, ASA, Digital Marketing, Analytics, Project Management, E-commerce, Online Travel, Content Marketing, Social Media, Influencer Marketing, User Acquisition, Conversion Optimization, Retention Strategies
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
π οΈ Tools & Technologies
- Google Ads
- Meta Ads
- Apple Search Ads
- Google Analytics
- Adjust
- Ahrefs
- Apptweak
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in growth marketing and digital marketing strategies.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Experimental and continuously optimizing
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive on data-driven marketing and making data-driven decisions?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a strong understanding of Southeast Asian digital consumer behavior and key acquisition channels?
ASSUMPTION: Candidates who align with Omio's company values and work style are more likely to succeed in this role and contribute to the company's growth.
β οΈ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to the fast-paced and dynamic nature of the travel industry
- Working with diverse teams and stakeholders across different time zones
- Balancing strategic planning with hands-on execution
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative approach to work.
π Similar Roles Comparison
- This role focuses more on growth marketing and user acquisition than traditional marketing roles
- It requires a stronger emphasis on data analysis and optimization than creative or brand-focused marketing roles
- Career progression in this role may lead to senior marketing roles or management positions within the company
ASSUMPTION: Candidates should compare this role to other growth marketing or digital marketing roles in the industry to understand its unique focus and requirements.
π Sample Projects
- Developing and executing a localized go-to-market strategy for a new market entry in Southeast Asia
- Identifying and optimizing growth opportunities across user acquisition, conversion, and retention funnels for an existing market
- Managing a strategic marketing partnership with a local travel platform to drive user acquisition and engagement
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of collaboration with cross-functional teams.
β Key Questions to Ask During Interview
- Can you describe the company's growth strategy for the next 1-2 years, and how this role contributes to it?
- How does the company support the professional development of its marketing team members?
- Can you provide examples of successful growth marketing campaigns the company has executed in the past, and what made them successful?
- How does the company measure the success of its growth marketing efforts, and how often are these metrics reviewed and adjusted?
- What is the company's approach to working with local creators and influencers to drive brand awareness and engagement?
ASSUMPTION: These questions help candidates better understand the company's growth strategy, marketing approach, and work environment, allowing them to assess their fit for the role and the organization.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing, digital marketing, or performance marketing
- Prepare examples of your past growth marketing campaigns or projects, demonstrating your ability to drive user acquisition and revenue growth
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.