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Growth Hacker (Marketing)

Omio
Full-time
On-site
Singapore, , Singapore

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Hacker (Marketing)

πŸ”Ή Company: Omio

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving user acquisition and revenue growth across Southeast Asia
  • Developing and executing localized go-to-market strategies
  • Identifying and executing growth opportunities across user acquisition, conversion, and retention funnels
  • Managing strategic marketing partnerships and executing promotional campaigns
  • Collaborating with cross-functional teams to align growth efforts with customer journey insights

ASSUMPTION: This role requires a strong focus on data-driven marketing, experimentation, and continuous optimization. It involves working closely with various teams and requires a deep understanding of Southeast Asian digital consumer behavior.

πŸ“‹ Key Responsibilities

βœ… Develop and execute localized go-to-market strategies for Southeast Asia entry and campaign launches in the region

βœ… Identify and execute growth opportunities across user acquisition, conversion, and retention funnels

βœ… Work closely with Product, Marketing, and Operation teams to align growth efforts with customer journey insights

βœ… Identify, negotiate, and manage co-marketing partnerships with travel platforms, lifestyle brands, affiliates, and local ecosystems to achieve growth

βœ… Plan and roll out timely promotional campaigns aligned with seasonal trends, travel demand, and local cultural moments

βœ… Conceptualize and execute buzz-worthy stunts and offline activations to build brand awareness and promotional events

βœ… Support development of local content marketing initiatives that drive organic performance across SEO and Social networks

βœ… Collaborate with local creators and influencers to co-create content that resonates with regional audiences

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and collaboration with various teams to drive growth and enhance brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-6 years of experience in growth marketing, digital marketing, or performance marketing, ideally in Southeast Asia

Required Skills:

  • Hands-on experience with SEO, SEM, ASO, ASA, paid media, and analytics tools (Google Ads, Meta Ads, Apple Search Ads, Google Analytics, Adjust, Ahrefs, Apptweak, etc.)
  • Strong analytical mindset with the ability to make data-driven decisions
  • Deep understanding of SEA digital consumer behavior and key acquisition channels
  • Strong project management and execution skills

Preferred Skills:

  • Bi-lingual (Mandarin)
  • Experience in online marketing, e-commerce, and the online travel industry

ASSUMPTION: Candidates with a strong background in growth marketing, digital marketing, or performance marketing, along with relevant experience in Southeast Asia, are well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per year (Based on industry standards for mid-level marketing roles in Singapore)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee stock options
  • Flexible working hours
  • Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Singapore. Benefits may vary and are subject to the company's policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Omio operates in the technology and travel industries, focusing on enabling seamless travel experiences through a single distribution system for global transport.

Company Size: Omio has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Omio was founded in 2010, with its headquarters in Richmond, Australia.

Company Description:

  • Omio's vision is to enable people to travel seamlessly anywhere, anyway
  • The company brings global transport into a single distribution system and creates end-to-end magical consumer journeys
  • Omio offers transparent pricing and easy booking for trains, buses, ferries, and flights across Europe, the US, and Canada
  • The company's brands include Rome2Rio for global discovery, while Omio powers ticketing and journeys

Company Specialties:

  • Global transport distribution system
  • End-to-end consumer journeys
  • Transparent pricing and easy booking
  • Global travel discovery and ticketing

Company Website: http://www.rome2rio.com

ASSUMPTION: Omio's focus on global travel and seamless consumer experiences creates an exciting environment for growth-oriented professionals.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with flexible working hours

Growth Opportunities:

  • Potential career progression into senior marketing roles or management positions
  • Opportunities to work on global projects and expand regional impact
  • Chance to gain experience in a fast-growing technology and travel company

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing within the technology and travel industries.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): Singapore

Geographic Context:

  • Singapore is a major hub for technology and travel industries in Southeast Asia
  • The city-state offers a multicultural environment with a strong focus on innovation and growth
  • Singapore's strategic location makes it an ideal base for expanding into the Southeast Asian market

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: Working in Singapore provides an exciting opportunity to be at the heart of Southeast Asia's growing technology and travel industries.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Data analysis and interpretation
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in growth marketing, digital marketing, or performance marketing
  • Demonstrate a strong understanding of Southeast Asian digital consumer behavior and key acquisition channels
  • Showcase your ability to make data-driven decisions and optimize for results

ATS Keywords: Growth Hacker, Marketing, SEO, SEM, ASO, ASA, Digital Marketing, Analytics, Project Management, E-commerce, Online Travel, Content Marketing, Social Media, Influencer Marketing, User Acquisition, Conversion Optimization, Retention Strategies

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads
  • Apple Search Ads
  • Google Analytics
  • Adjust
  • Ahrefs
  • Apptweak

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in growth marketing and digital marketing strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Integrity
  • Accountability

Work Style:

  • Data-driven and analytical
  • Experimental and continuously optimizing
  • Collaborative and cross-functional

Self-Assessment Questions:

  • Do you thrive on data-driven marketing and making data-driven decisions?
  • Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
  • Do you have a strong understanding of Southeast Asian digital consumer behavior and key acquisition channels?

ASSUMPTION: Candidates who align with Omio's company values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Adapting to the fast-paced and dynamic nature of the travel industry
  • Working with diverse teams and stakeholders across different time zones
  • Balancing strategic planning with hands-on execution

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative approach to work.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on growth marketing and user acquisition than traditional marketing roles
  • It requires a stronger emphasis on data analysis and optimization than creative or brand-focused marketing roles
  • Career progression in this role may lead to senior marketing roles or management positions within the company

ASSUMPTION: Candidates should compare this role to other growth marketing or digital marketing roles in the industry to understand its unique focus and requirements.

πŸ“ Sample Projects

  • Developing and executing a localized go-to-market strategy for a new market entry in Southeast Asia
  • Identifying and optimizing growth opportunities across user acquisition, conversion, and retention funnels for an existing market
  • Managing a strategic marketing partnership with a local travel platform to drive user acquisition and engagement

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

  • Can you describe the company's growth strategy for the next 1-2 years, and how this role contributes to it?
  • How does the company support the professional development of its marketing team members?
  • Can you provide examples of successful growth marketing campaigns the company has executed in the past, and what made them successful?
  • How does the company measure the success of its growth marketing efforts, and how often are these metrics reviewed and adjusted?
  • What is the company's approach to working with local creators and influencers to drive brand awareness and engagement?

ASSUMPTION: These questions help candidates better understand the company's growth strategy, marketing approach, and work environment, allowing them to assess their fit for the role and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the job posting link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing, digital marketing, or performance marketing
  • Prepare examples of your past growth marketing campaigns or projects, demonstrating your ability to drive user acquisition and revenue growth
  • Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.