Growth Internship - LinkedIn

📌 Core Information

🔹 Job Title: Growth Internship - LinkedIn

🔹 Company: Leland

🔹 Location: Lehi, Utah, United States

🔹 Job Type: Full-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling user acquisition efforts through LinkedIn
• Developing and executing organic strategies across company pages and personal profiles
• Researching and identifying high-impact audience segments and communities to target
• Collaborating with cross-functional teams to create compelling content
• Analyzing campaign performance and sharing actionable insights
• Staying updated on LinkedIn trends, algorithm updates, and emerging formats

ASSUMPTION: This role requires a strong understanding of LinkedIn as a professional content and engagement platform, as well as creativity in content distribution and strategic thinking.

📋 Key Responsibilities

✅ Own LinkedIn as a growth channel by experimenting with content, messaging, and outreach to drive awareness, engagement, and conversion

✅ Develop and execute organic strategies across company pages and personal profiles

✅ Research and identify high-impact audience segments and communities to target

✅ Collaborate with content, design, and product marketing to create compelling posts and assets

✅ Analyze campaign performance and share actionable insights with the team

✅ Stay on top of LinkedIn trends, algorithm updates, and emerging formats (e.g., carousels, polls, newsletters)

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Pursuing a degree or recently graduated (or can demonstrate equivalent experience)

Required Skills:

• Understanding of LinkedIn as a professional content and engagement platform
• Creativity with content and strategic in distribution
• Analytical and data-driven mindset
• Clear, concise writing skills

Preferred Skills:

• Experience with LinkedIn Ads or building content calendars for B2B brands
• Curiosity about startups and excitement for fast-paced environments
• Open to working full-time at Leland upon completion of a successful internship

ASSUMPTION: This role requires a strong academic background or equivalent experience, as well as a proven track record of success in relevant fields.

💰 Compensation & Benefits

Salary Range: $20,000 - $25,000 (This is an estimated range based on industry standards for entry-level marketing internships in the United States. The actual salary may vary based on experience and performance.)

Benefits:

• Opportunity to work in a high-growth consumer marketplace startup
• Collaborative, high-energy work environment with direct impact on company growth
• Chance to join a passionate team helping people achieve their career and educational dreams

Working Hours: Full-time (40 hours per week, Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and performance. Benefits may include opportunities for professional development, mentorship, and networking.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching. Leland is a marketplace for ambitious people to access coaching, classes, content, and community to reach career and educational goals.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: 2021. Leland was founded to help people achieve their career and educational dreams by connecting them with expert coaches.

Company Description:

• Leland is a platform that connects people with coaching, content, and courses to help them achieve their most ambitious career and educational goals.
• The company has raised $19M from world-class investors and has helped tens of thousands of people reach their goals since its founding in 2021.
• Leland's mission is to unlock human potential by making the world's expertise more accessible.

Company Specialties:

• Career and educational coaching
• Online courses and content
• Expertise marketplace

Company Website: joinleland.com

ASSUMPTION: Leland is a startup focused on growth and innovation, with a strong emphasis on helping people achieve their goals through expert coaching and resources.

📊 Role Analysis

Career Level: Entry Level. This role is ideal for recent graduates or individuals with limited professional experience looking to gain valuable marketing experience in a fast-paced environment.

Reporting Structure: This role reports directly to the Growth Team and works closely with cross-functional teams, including content, design, and product marketing.

Work Arrangement: On-site, full-time. This role requires working on-site at Leland's headquarters in Lehi, Utah.

Growth Opportunities:

• Potential full-time employment upon completion of a successful internship
• Exposure to various aspects of marketing and growth strategies
• Opportunities to work with and learn from experienced professionals in the field

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop skills, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site. This role requires working on-site at Leland's headquarters in Lehi, Utah.

Office Location(s): Lehi, Utah, United States

Geographic Context:

• Lehi, Utah, is located in the Salt Lake City metropolitan area and offers a high quality of life with a relatively low cost of living compared to other major metropolitan areas in the United States.
• The area is known for its outdoor recreation opportunities, including hiking, skiing, and water sports.
• Lehi is home to a growing tech industry, with many startups and established companies calling the area home.

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM. This role follows a standard full-time work schedule with some flexibility for remote work as needed.

ASSUMPTION: The work environment at Leland is collaborative, high-energy, and focused on helping people achieve their goals through expert coaching and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Growth Team and other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Understanding of LinkedIn as a professional content and engagement platform
• Creativity with content and strategic thinking
• Analytical and data-driven mindset
• Clear, concise writing skills
• Alignment with Leland's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Showcase your understanding of LinkedIn as a professional content and engagement platform in your application materials.
• Demonstrate your creativity with content and strategic thinking in your application materials.
• Be prepared to discuss your analytical and data-driven mindset, as well as your clear, concise writing skills during the interview.

ATS Keywords: LinkedIn, Growth Strategies, Content Creation, Data Analysis, Audience Research, Collaboration, Social Media Marketing, Writing, Creativity, Strategic Thinking

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• LinkedIn platform
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in using the LinkedIn platform and various social media management, data analysis, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Expertise-driven
• Ambitious
• Collaborative
• Growth-oriented

Work Style:

• Fast-paced and dynamic
• Collaborative and team-focused
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong understanding of LinkedIn as a professional content and engagement platform?
• Are you creative with content and strategic in how it's distributed?
• Are you analytical and data-driven, always testing and optimizing?
• Are you a clear, concise writer who can adapt tone for different audiences?

ASSUMPTION: Candidates should assess their fit with Leland's company values and work style before applying to ensure a successful and fulfilling experience.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth startup environment may require adaptability and flexibility.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• Candidates may face competition for this role, as Leland is a sought-after company with a strong reputation in the industry.
• The role may require relocation to Lehi, Utah, which may present challenges for candidates not familiar with the area.

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and assess their ability to thrive in a fast-paced, high-growth startup environment.

📈 Similar Roles Comparison

• This role is unique in its focus on LinkedIn as a primary growth channel for a professional coaching and content platform.
• Compared to other marketing internships, this role offers a high degree of autonomy and responsibility for driving user acquisition and engagement through LinkedIn.
• Career paths for successful candidates in this role may include full-time employment at Leland, with opportunities for growth and advancement within the marketing and growth teams.

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and benefits to ensure a good fit for their career goals and expectations.

📝 Sample Projects

• Developing and executing a LinkedIn content strategy to drive user acquisition and engagement for a specific coaching program or course
• Researching and identifying high-impact audience segments and communities to target for a specific marketing campaign
• Analyzing campaign performance and providing actionable insights to optimize future marketing efforts

ASSUMPTION: Sample projects for this role may vary depending on the specific needs and priorities of the Growth Team and the company as a whole.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Growth Team collaborate with other departments, such as content, design, and product marketing?
• What opportunities are there for professional development and growth within the marketing and growth teams?
• How does Leland support work-life balance for its employees?
• What are the most challenging aspects of working in a fast-paced, high-growth startup environment?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and gain a better understanding of the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the interview by researching Leland, the role, and the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.