Growth Internship - Reddit

📌 Core Information

🔹 Job Title: Growth Internship - Reddit

🔹 Company: Leland

🔹 Location: Lehi, Utah, United States

🔹 Job Type: Full-time, Internship

🔹 Category: Marketing, Growth

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning Reddit as a user acquisition channel for Leland
• Ideating, testing, and iterating on growth campaigns to drive new signups, engagement, and conversions
• Collaborating with cross-functional teams to create compelling content and messaging
• Analyzing performance data to make informed decisions and improve ROI
• Staying up-to-date with Reddit trends and community dynamics

ASSUMPTION: This role requires a strong understanding of Reddit culture and norms, as well as analytical and creative thinking skills.

📋 Key Responsibilities

✅ Own Reddit as a user acquisition channel by ideating, testing, and iterating on growth campaigns

✅ Identify relevant subreddits and develop strategies to contribute value and build awareness

✅ Run experiments with organic content, paid campaigns (Reddit Ads), AMAs, and partnerships

✅ Track performance, analyze results, and make recommendations to improve impact and ROI

✅ Collaborate with design, product marketing, and data teams to craft compelling content and messaging

✅ Stay plugged into Reddit trends, cultural moments, and emerging communities

ASSUMPTION: This role involves a significant amount of experimentation and data analysis, with a focus on driving user acquisition and engagement.

🎯 Required Qualifications

Education: Pursuing a degree or recently graduated (or equivalent experience)

Experience: None specified, but relevant experience in growth, marketing, or community management is a plus

Required Skills:

• Active Redditor or deep familiarity with Reddit culture, norms, and community dynamics
• Sharp eye for content and ability to figure out what resonates with niche audiences
• Analytical skills and comfort with data-driven decision making
• Creative mindset and willingness to test unconventional ideas
• Strong written communication skills, especially when adapting tone to different audiences

Preferred Skills:

• Experience running Reddit Ads or managing organic brand activity on Reddit
• Experience working on growth, marketing, or community projects in a previous role or on your own
• Curiosity about startups and excitement for fast-paced, collaborative environments
• Openness to working at Leland full-time upon completion of a successful internship, including relocating to Utah

ASSUMPTION: While not explicitly stated, this role likely requires strong communication skills, both written and verbal, to effectively engage with Reddit communities and collaborate with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $15 - $20 per hour (Estimated, based on industry standards for entry-level marketing internships in Utah)

Benefits:

• Opportunity to work in a high-growth startup environment
• Collaborative, high-energy work environment with direct impact on company growth
• Chance to join a passionate team helping people achieve their career and educational dreams

Working Hours: Full-time (40 hours/week), with flexible hours and a focus on results

ASSUMPTION: While not explicitly stated, it's reasonable to assume that this internship offers competitive compensation and benefits for entry-level positions in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching. Leland is a marketplace for ambitious people to access coaching, classes, content, and community to reach their career and educational goals.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: 2021. Leland is a relatively new company, offering opportunities for growth and impact.

Company Description:

• Leland connects people with coaching, content, and courses to help them achieve their most ambitious career and educational goals.
• The platform offers hundreds of coaches from various professional backgrounds, schools, price points, and experience levels.
• Leland aims to make the world's expertise more accessible and help people reach their goals.

Company Specialties:

• Career coaching
• Admissions coaching
• Test preparation
• Expert-led courses and content

Company Website: https://www.joinleland.com/

ASSUMPTION: Leland's focus on connecting people with expert coaching and resources makes it an attractive option for individuals seeking to advance their careers or education.

📊 Role Analysis

Career Level: Entry-level (Intern). This role is an excellent opportunity for recent graduates or early-career professionals to gain experience in growth marketing and user acquisition.

Reporting Structure: This role reports directly to the Growth Team, working closely with cross-functional teams, including design, product marketing, and data.

Work Arrangement: On-site, full-time. While the role is on-site, it's possible that some flexibility may be available for the right candidate.

Growth Opportunities:

• Potential full-time employment upon completion of a successful internship
• Opportunities to work on high-impact projects and contribute to Leland's growth
• Chance to learn from and collaborate with experienced professionals in various fields

ASSUMPTION: This internship offers valuable experience and the potential for long-term growth within the company for the right candidate.

🌍 Location & Work Environment

Office Type: On-site. Leland's headquarters is in Lehi, Utah, with a collaborative and high-energy work environment.

Office Location(s): Lehi, Utah

Geographic Context:

• Lehi, Utah, is part of the Salt Lake City metropolitan area, offering a mix of urban and outdoor living options.
• The area is known for its tech industry, with many startups and established companies calling it home.
• Utah offers a relatively low cost of living compared to other major tech hubs.

Work Schedule: Full-time, with flexible hours and a focus on results. While the role is on-site, some flexibility may be available for the right candidate.

ASSUMPTION: Leland's on-site work environment encourages collaboration and fosters a high-energy, innovative culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Growth Team and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Reddit knowledge and engagement
• Analytical and problem-solving skills
• Creativity and strategic thinking
• Communication and collaboration skills

Application Tips:

• Highlight your Reddit engagement and any relevant marketing or community management experience
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of successful growth campaigns or community engagement projects you've worked on
• Research Leland and the Growth Team to demonstrate your understanding of the company and its mission

ATS Keywords: Reddit, user acquisition, growth, marketing, community engagement, content creation, data analysis, creative thinking, written communication

ASSUMPTION: Leland's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Reddit (organic and paid campaigns)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: This role requires a strong understanding of Reddit and familiarity with data analysis tools to effectively track and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Expertise-driven
• Ambitious
• Collaborative
• Inclusive

Work Style:

• High-energy and collaborative
• Focused on results and continuous improvement
• Open to experimentation and learning from failures
• Committed to fostering an inclusive and diverse work environment

Self-Assessment Questions:

• Do you have a deep understanding of Reddit culture and norms?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on experimentation and data-driven decision making?
• Are you passionate about helping people achieve their career and educational goals?

ASSUMPTION: Leland values candidates who are passionate about their mission, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing the fast-paced nature of growth marketing and user acquisition
• Adapting to the unique dynamics and norms of Reddit communities
• Balancing experimentation with data-driven decision making
• Potential relocation to Utah upon completion of a successful internship

ASSUMPTION: While this role presents unique challenges, it also offers valuable experience and growth opportunities for the right candidate.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on user acquisition through Reddit
• This role offers a unique opportunity to work on a high-impact channel for a fast-growing startup
• Compared to other internships, this role offers significant responsibility and the potential for long-term growth

ASSUMPTION: This role is unique in its focus on Reddit as a user acquisition channel, offering a valuable opportunity for candidates interested in growth marketing and user acquisition.

📝 Sample Projects

• Developing and executing a successful Reddit Ads campaign to drive user signups
• Creating and managing an AMA (Ask Me Anything) event with a relevant expert to engage the Reddit community
• Analyzing Reddit trends and community dynamics to inform content strategy and improve user engagement

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the role and the opportunity for candidates to make a significant impact on Leland's growth.

❓ Key Questions to Ask During Interview

• How does Leland support the growth and development of its interns?
• What are the most significant challenges facing the Growth Team in the next 6-12 months, and how can this role help address them?
• How does Leland foster a collaborative and inclusive work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities exist for growth and advancement within the company for someone in this role?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your Reddit engagement and relevant marketing or community management experience
• Prepare examples of successful growth campaigns or community engagement projects you've worked on
• Research Leland and the Growth Team to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.