Growth Lead

📌 Core Information

🔹 Job Title: Growth Lead

🔹 Company: Soba

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading user acquisition strategy across multiple paid channels
• Independently creating and iterating on ad creatives
• Analyzing campaign data and optimizing for performance and ROI
• Exploring and evaluating emerging channels, platforms, and growth opportunities
• Collaborating cross-functionally with product and community teams to align on growth priorities

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Developing and leading user acquisition strategy across multiple paid channels (TikTok, Meta, Google, etc.)

✅ Independently creating and iterating on ad creatives

✅ Analyzing campaign data, identifying trends, and optimizing for performance and ROI

✅ Exploring and evaluating emerging channels, platforms, and growth opportunities

✅ Owning budgeting, forecasting, and reporting for UA performance

✅ Working cross-functionally with product and community teams to align on growth priorities

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on user acquisition experience, ideally in gaming, consumer apps, or mobile-first products

Required Skills:

• Proven track record in user acquisition and growth strategies
• Strong analytical skills and data-driven mindset
• Excellent creative skills and ability to produce engaging ad content
• Familiarity with UA metrics (CPI, ROAS, LTV, retention, etc.)
• Experience working in a startup or small team environment

Preferred Skills:

• Fluency in German (not required but beneficial for local market understanding)
• Experience with no-code game-making tools

ASSUMPTION: While not explicitly stated, proficiency in English is assumed due to the global nature of the role and the company's international user base.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Growth Lead role in Berlin with 5-10 years of experience)

Benefits:

• Hybrid work arrangement (2 days in the office in Berlin)
• Equity packages for all employees
• Full equipment setup (Apple)
• Small, high-ownership team with a lot of autonomy

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely for part of the week

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Berlin. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Soba operates in the technology sector, focusing on multiplayer open-world gaming and no-code game-making tools. The company targets a global user base and competes with other gaming platforms and game engines.

Company Size: Soba is a small startup with 11-50 employees, providing a high-ownership team environment with a lot of autonomy.

Founded: Soba was founded in 2019 by successful repeat entrepreneurs and is funded by top VCs.

Company Description:

• Soba is an online multiplayer open-world and gaming platform with no-code game-making tools
• The company aims to make game creation accessible to everyone, on every platform, not only to professionals using complex tools on PCs
• Soba believes in fair economics that support creators and fosters a world where making games and building experiences is available for everyone

Company Specialties:

• Multiplayer open-world gaming
• No-code game-making tools
• Gaming platform development

Company Website: soba.xyz

ASSUMPTION: Soba's focus on no-code game-making tools and accessibility for all users sets it apart from traditional gaming platforms and game engines.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional with 5-10 years of user acquisition and growth experience, seeking a leadership position in a startup environment.

Reporting Structure: The Growth Lead will report directly to the CEO or another executive team member and work closely with product and community teams.

Work Arrangement: This role offers a hybrid work arrangement, with 2 days in the office in Berlin and the flexibility to work remotely for the rest of the week.

Growth Opportunities:

• As Soba grows, there will be opportunities for the Growth Lead to expand their team and take on more strategic responsibilities
• The role offers the chance to have a real say in product features and experiments that drive growth, fostering a strong connection between growth and product
• Working in a small, high-ownership team provides ample opportunities for professional development and career advancement

ASSUMPTION: The Growth Lead role at Soba offers significant growth potential as the company continues to scale and expand its user base.

🌍 Location & Work Environment

Office Type: Soba's office is located in Berlin, Germany, with a hybrid work arrangement that allows for remote work for part of the week.

Office Location(s): Tempelhofer Ufer, Berlin, DE

Geographic Context:

• Berlin is a major tech hub with a thriving startup scene and a large talent pool
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
• Berlin's central location in Europe makes it an ideal base for a global gaming platform

Work Schedule: The work schedule is full-time (40 hours per week) with flexible hours and the ability to work remotely for part of the week

ASSUMPTION: The hybrid work arrangement at Soba offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interview with the CEO or another executive team member
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• User acquisition and growth strategy development
• Data analysis and campaign optimization skills
• Creativity and ad content production
• Cross-functional collaboration and communication
• Cultural fit and alignment with Soba's values

Application Tips:

• Tailor your resume and cover letter to highlight your user acquisition and growth experience, as well as any relevant skills in data analysis, creativity, and cross-functional collaboration
• Prepare examples of successful user acquisition campaigns you've led and the strategies behind them
• Demonstrate your understanding of Soba's mission and values, and how your skills and experience align with the role's requirements

ATS Keywords: User Acquisition, Growth Strategy, Paid Channels, Campaign Optimization, Data Analysis, Cross-Functional Collaboration, Emerging Channels, Gaming, Consumer Apps, Mobile-First Products, Startup Experience, Curiosity, Creativity

ASSUMPTION: The application process at Soba is likely to be competitive, with a strong focus on assessing the candidate's user acquisition and growth skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Ad platforms: TikTok, Meta, Google Ads
• Analytics tools: Google Analytics, Mixpanel, App Annie
• Project management: Asana, Trello, or similar
• Design and creative tools: Canva, Adobe Creative Suite, or similar

ASSUMPTION: The specific tools and technologies used at Soba may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Accessibility: Making game creation available for everyone, on every platform
• Fairness: Supporting creators with fair economics
• Innovation: Fostering a world where making games and building experiences is available for everyone
• Collaboration: Working closely with product and community teams to align on growth priorities

Work Style:

• Autonomous: Working independently to develop and lead user acquisition strategies
• Data-driven: Making decisions based on data analysis and campaign performance
• Creative: Producing engaging ad content and exploring new growth opportunities

Self-Assessment Questions:

• Do you thrive in an autonomous environment with a high degree of ownership?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a strong creative streak and enjoy producing engaging content?
• Are you excited about the prospect of working in a small, high-ownership team with a lot of autonomy?

ASSUMPTION: Soba's cultural fit considerations emphasize autonomy, data-driven decision making, creativity, and collaboration, with a strong focus on the candidate's ability to thrive in a small, high-ownership team environment.

⚠️ Potential Challenges

• Managing a high workload and multiple priorities in a fast-paced, growing startup environment
• Balancing creative and analytical responsibilities, with a strong focus on data-driven decision making
• Adapting to a hybrid work arrangement, with a mix of in-office collaboration and remote work
• Navigating a competitive user acquisition landscape, with a focus on emerging channels and platforms

ASSUMPTION: The Growth Lead role at Soba presents both exciting opportunities and potential challenges, with a strong focus on balancing multiple priorities, data-driven decision making, and adaptability in a fast-paced startup environment.

📈 Similar Roles Comparison

• Unlike traditional gaming or consumer app roles, the Growth Lead position at Soba focuses heavily on user acquisition and growth strategies, with a strong emphasis on data-driven decision making and emerging channels
• Soba's focus on no-code game-making tools and accessibility for all users sets it apart from traditional gaming platforms and game engines
• As a small startup, Soba offers a high-ownership team environment with a lot of autonomy, providing significant growth potential for the right candidate

ASSUMPTION: The Growth Lead role at Soba is unique in its focus on user acquisition and growth strategies, with a strong emphasis on data-driven decision making and emerging channels, as well as its focus on no-code game-making tools and accessibility for all users.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new game launch on multiple paid channels
• Analyzing campaign data to identify trends and optimize performance, with a focus on ROI and LTV
• Exploring and evaluating emerging channels, platforms, and growth opportunities to drive user acquisition and engagement

ASSUMPTION: The sample projects for the Growth Lead role at Soba are designed to showcase the candidate's user acquisition and growth strategies, data analysis, and creativity in developing and executing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current user acquisition strategy and how this role fits into the overall growth plan?
• How does Soba support and foster a data-driven culture, and how will this role contribute to that?
• What are the biggest challenges facing the user acquisition team currently, and how can this role help address them?
• How does Soba approach cross-functional collaboration, and how will this role work with product and community teams?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: The key questions to ask during the interview for the Growth Lead role at Soba focus on the company's user acquisition strategy, data-driven culture, cross-functional collaboration, and professional development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your user acquisition and growth experience, as well as any relevant skills in data analysis, creativity, and cross-functional collaboration
• Prepare examples of successful user acquisition campaigns you've led and the strategies behind them
• Demonstrate your understanding of Soba's mission and values, and how your skills and experience align with the role's requirements
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.