Growth Lead

📌 Core Information

🔹 Job Title: Growth Lead

🔹 Company: Vouched

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving user and agent acquisition, engagement, and retention for knowthat.ai
• Collaborating cross-functionally with product, marketing, and engineering teams
• Designing, launching, and optimizing experiments to drive platform adoption
• Building and nurturing a community of AI agent creators and users
• Staying up-to-date with growth hacking trends and best practices

ASSUMPTION: This role requires a strong understanding of digital marketing, growth strategies, and data analysis. Familiarity with AI and developer ecosystems is a plus.

📋 Key Responsibilities

✅ Develop and implement creative strategies to grow both the AI agent inventory and user base of knowthat.ai

✅ Identify and prioritize growth opportunities through data analysis, user research, and market insights

✅ Design, launch, and optimize experiments (A/B tests, viral loops, referral programs, etc.) to drive platform adoption and engagement

✅ Collaborate with marketing to craft compelling campaigns across digital channels (SEO, SEM, content, social, email, partnerships)

✅ Work with product and engineering to optimize onboarding, user flows, and conversion funnels for both agent creators and end users

✅ Analyze data to measure the effectiveness of growth initiatives, report on KPIs, and iterate based on results

✅ Build and nurture a community of AI agent creators and users through events, content, and engagement programs

ASSUMPTION: This role requires a high degree of creativity, analytical thinking, and cross-functional collaboration. Strong communication and project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in growth, digital marketing, or product roles—ideally in a startup or marketplace environment

Required Skills:

• Proven track record of driving user and/or supply-side growth for digital platforms
• Strong analytical skills; comfortable with data analysis, A/B testing, and performance metrics
• Experience with SEO, SEM, social media, content marketing, and marketing automation tools
• Technical proficiency: ability to collaborate with developers, use web analytics, and implement low-code/no-code solutions
• Creative, entrepreneurial mindset; thrives in fast-paced, experiment-driven environments
• Excellent communication and project management skills; able to work cross-functionally and independently
• Up to speed on the latest developments and evolution in AI

Preferred Skills:

• Familiarity with developer ecosystems and/or two-sided marketplaces

ASSUMPTION: Candidates with experience in AI, developer ecosystems, or two-sided marketplaces may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $150,000 per year (USD)

Benefits:

• Remote working environment
• Self-managed paid time off
• 11+ annual company holidays
• 401k
• Health Care Benefits: Medical, Vision, Dental
• Wellness Benefits: EAP, LifeHealth Online, One Medical, Perkspot
• Parental leave
• Equity compensation

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Vouched operates in the technology industry, focusing on AI-powered identity verification and access to critical services.

Company Size: Vouched is a small but mighty team with 11-50 employees. This size fosters a close-knit, entrepreneurial environment where everyone's contributions matter.

Founded: Vouched was founded in 2018, making it a relatively young and fast-growing company.

Company Description:

• Vouched specializes in AI-powered identity verification, enabling users to access critical services more efficiently.
• The company serves fast-growing startups, unicorns, and large enterprises, focusing on providing fast, easy integration for developers.
• Vouched has launched the industry's first Know Your Agent solution, enabling AI agents to safely interact with businesses on behalf of their customers.

Company Specialties:

• AI-powered identity verification
• Global identity verification
• Know Your Customer (KYC) and Anti-Money Laundering (AML) solutions
• Facial recognition and fraud detection

Company Website: https://www.vouched.id

ASSUMPTION: Vouched's focus on AI and identity verification makes it an innovative and dynamic place to work. The company's commitment to creating equal opportunities for all users is evident in its mission and values.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in growth, digital marketing, or product roles.

Reporting Structure: The Growth Lead will work cross-functionally with product, marketing, and engineering teams, reporting directly to the CEO or another executive.

Work Arrangement: This is a remote role, with the requirement that the candidate be based in the US.

Growth Opportunities:

• As Vouched grows, there will be opportunities for the Growth Lead to take on more responsibilities and advance their career within the company.
• The company's focus on AI and innovation means that the Growth Lead will have the chance to work on cutting-edge projects and technologies.
• Vouched's commitment to creating an inclusive environment for all employees provides ample opportunities for professional development and growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Vouched continues to expand its user base and enter new markets.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work only)

Geographic Context:

• The United States has a large and diverse market for AI-powered identity verification services.
• The remote work arrangement allows for greater flexibility and work-life balance.
• The US-based requirement ensures compliance with local laws and regulations.

Work Schedule: Full-time (40 hours/week) with flexible hours and self-managed paid time off

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the CEO or another executive

Key Assessment Areas:

• Data analysis and A/B testing skills
• Creativity and problem-solving abilities
• Cross-functional collaboration and communication skills
• Alignment with Vouched's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to data analysis, A/B testing, and growth strategies during the interview.
• Demonstrate your understanding of AI and developer ecosystems in your responses to interview questions.

ATS Keywords: Growth strategies, data analysis, A/B testing, digital marketing, SEO, SEM, content marketing, social media, marketing automation, project management, communication, community building, technical proficiency, creative problem-solving, entrepreneurial mindset, AI, developer ecosystems, two-sided marketplaces

ASSUMPTION: Vouched's hiring process is designed to assess the candidate's technical skills, creativity, and cultural fit. The company values candidates who can think outside the box and drive growth through innovative strategies.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Low-code/no-code platforms (e.g., Zapier, Integromat)

ASSUMPTION: The Growth Lead should be comfortable using a variety of marketing, data analysis, and project management tools to drive growth and optimize processes.

👔 Cultural Fit Considerations

Company Values:

• Expertise: We leverage our expertise in identity verification to remove barriers and ensure that everyone can effortlessly access the services they need.
• Inclusion: We are committed to creating a world where equal opportunities are available to all, regardless of their background or circumstances.
• Integrity: We act with honesty and transparency in all our interactions, both internally and externally.

Work Style:

• Entrepreneurial: Vouched values creativity, innovation, and a willingness to take calculated risks.
• Collaborative: The company fosters a culture of cross-functional collaboration and teamwork.
• Adaptable: Vouched is a fast-growing startup, and employees must be able to adapt to change and embrace new challenges.

Self-Assessment Questions:

• Do you thrive in fast-paced, experiment-driven environments?
• Are you comfortable working cross-functionally with various teams to drive growth?
• Do you share Vouched's commitment to creating equal opportunities for all users?

ASSUMPTION: Candidates who align with Vouched's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• The remote work arrangement may present communication and collaboration challenges, requiring the Growth Lead to be proactive and organized.
• The fast-paced, startup environment may require the Growth Lead to adapt quickly to changes and prioritize multiple projects simultaneously.
• The need to balance both supply-side (AI agent inventory) and demand-side (user base) growth may present unique challenges in terms of resource allocation and prioritization.
• The competitive nature of the AI and identity verification markets may require the Growth Lead to stay up-to-date with industry trends and best practices to maintain a competitive edge.

ASSUMPTION: The Growth Lead must be able to navigate these challenges effectively and contribute to Vouched's continued success in the AI and identity verification markets.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth Lead position at Vouched focuses heavily on data analysis, A/B testing, and experimentation to drive growth.
• The role requires a strong understanding of AI and developer ecosystems, making it unique within the broader marketing landscape.
• As a startup, Vouched offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career as the company expands.

ASSUMPTION: Candidates with experience in growth, digital marketing, or product roles within startups or marketplaces may find this role particularly appealing due to its focus on data-driven decision-making and rapid growth.

📝 Sample Projects

• Designing and executing an A/B test to optimize the user onboarding flow for AI agent creators
• Analyzing user engagement data to identify trends and opportunities for improving the knowthat.ai platform
• Collaborating with the marketing team to create a targeted social media campaign to increase user adoption of knowthat.ai

ASSUMPTION: These sample projects illustrate the Growth Lead's responsibilities in driving user and agent acquisition, engagement, and retention for knowthat.ai.

❓ Key Questions to Ask During Interview

• Can you describe the current growth strategies in place for knowthat.ai, and how this role would contribute to their evolution?
• How does Vouched support cross-functional collaboration and communication among its teams?
• What are the most significant challenges facing the Growth Lead in this role, and how has Vouched addressed them in the past?
• How does Vouched measure the success of its growth initiatives, and how would the Growth Lead's performance be evaluated?
• What opportunities exist for professional development and growth within Vouched, particularly for someone in this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the growth opportunities available to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth strategies, data analysis, and AI-related projects.
• Prepare for your interview by researching Vouched's mission, values, and products, as well as the latest trends in AI and identity verification.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.