Growth Lead, Africa

📌 Core Information

🔹 Job Title: Growth Lead, Africa

🔹 Company: Taptap Send

🔹 Location: London, UK (with remote work for specific regions)

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (based in the US or UK with travel to specific regions)

🚀 Job Overview

Key aspects of this role include:

• Leading growth efforts for Taptap Send in the US, UK, and EU corridors to Anglophone Africa
• Managing marketing budgets and building relationships with diaspora communities
• Optimizing operations and ensuring high success rates and low latency
• Conducting customer research and managing customer CRM
• Sourcing and directing community ambassadors and influencers

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth and customer engagement in specific markets.

📋 Key Responsibilities

✅ Own growth/marketing budgets for your corridor from beginning to end

✅ Build trust-based relationships with diaspora communities through in-person and online communication

✅ Own the day-to-day management of the existing growth team for Ghana/Nigeria

✅ Conduct customer research with transfer senders on a regular basis

✅ Initiate, negotiate, and build partnerships with community associations and organizations

✅ Set up offline and online advertising campaigns

✅ Source and lead community ambassadors and influencers

✅ Manage agencies for Paid, Creatives, Events

✅ Manage customers CRM

✅ Optimize Operations with help from Product, Ops, and Eng teams

ASSUMPTION: This role involves a mix of strategic planning, community engagement, and operational management, with a strong focus on driving growth and customer satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 6-10 years of experience in high-growth environments, such as startups, marketing, or scale-ups

Required Skills:

• Fluency in English; other languages preferred (e.g., Twi, Fante, Yoruba)
• Strong business development/sales/marketing background
• Knowledge and networks in the Ghanaian or Nigerian diaspora
• Excellent interpersonal and communication skills
• Proven ability to manage and lead teams
• Strong project management skills

Preferred Skills:

• Experience in Offline and Performance Marketing
• Familiarity with the financial services industry
• Experience working with cross-functional teams

ASSUMPTION: Candidates should have a strong background in marketing, sales, or business development, with a proven track record of driving growth in high-growth environments.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Flexible working hours and remote work options

Working Hours: Full-time position with flexible hours and the opportunity for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on cross-border money transfers for emerging markets

Company Size: 51-200 employees (mid-sized startup)

Founded: 2018, with a mission to reduce inequity by helping immigrants move money home

Company Description:

• Taptap Send is a fast-growing fintech startup focused on serving immigrant communities by helping them send money to friends and family back home
• The company offers a mobile app that allows immigrants to send money back home within minutes at great rates to Africa, Asia, and Latin America, with no fees for most countries
• Taptap Send is backed by top VCs, including Spark, Canaan, Reid Hoffman, and Breyer Capital, and is rapidly growing

Company Specialties:

• Cross-border money transfers
• Financial services for emerging markets
• Fintech innovation

Company Website: Taptap Send

ASSUMPTION: Taptap Send is a mission-driven company focused on providing fair, fast, and easy money transfer services to immigrant communities worldwide.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and development

Reporting Structure: Reports directly to the Head of Growth or a relevant manager

Work Arrangement: Hybrid, with a focus on working in specific regions (US, UK, EU) and traveling as needed

Growth Opportunities:

• Potential to grow into a leadership role within the company
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact on a fast-growing fintech startup focused on serving immigrant communities.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on working in specific regions (US, UK, EU) and traveling as needed

Office Location(s): New York, NY; London, UK; Brussels, BE

Geographic Context:

• The role requires frequent travel to specific regions, with a focus on building relationships with diaspora communities
• Candidates should be comfortable working in a hybrid environment and traveling as needed
• The role offers the opportunity to work with diverse communities and make a positive impact on their financial well-being

Work Schedule: Full-time, with flexible hours and the opportunity for remote work

ASSUMPTION: This role requires a high level of flexibility and adaptability, with a focus on building relationships with diverse communities and driving growth in specific markets.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager or a relevant team member
• Final interview with the Head of Growth or a senior member of the team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Community engagement and relationship-building skills
• Operational management and project management skills
• Cultural fit and alignment with Taptap Send's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of the Ghanaian or Nigerian diaspora and your networks within these communities
• Demonstrate your ability to think strategically and drive growth in a high-growth environment

ATS Keywords: Growth strategy, customer research, partnership development, advertising campaigns, community engagement, project management, business development, sales, marketing, CRM management, operational efficiency

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, community engagement, and operational management skills.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software
• Advertising platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)

ASSUMPTION: This role requires a strong understanding of various marketing and project management tools, as well as the ability to analyze and interpret data to drive growth and customer engagement.

👔 Cultural Fit Considerations

Company Values:

• Impact first
• Team next
• Accept reality
• Propose solutions
• Win with grit
• Be proactively candid, with yourself and others
• Love the particular
• Own it
• Create positive energy
• Maybe, even have fun

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on driving growth
• Adaptable and comfortable working in a fast-paced, high-growth environment
• Comfortable with ambiguity and able to thrive in a dynamic, changing environment

Self-Assessment Questions:

• Do you have a strong understanding of the Ghanaian or Nigerian diaspora and networks within these communities?
• Are you comfortable working in a hybrid environment and traveling as needed?
• Do you thrive in a fast-paced, high-growth environment and enjoy working with diverse communities?

ASSUMPTION: Taptap Send is a mission-driven company that values cultural fit and alignment with its values, with a strong focus on driving growth and making a positive impact on immigrant communities worldwide.

⚠️ Potential Challenges

• The role requires frequent travel and may involve working in challenging environments
• The role may involve working with diverse communities with varying levels of technological proficiency
• The role requires a high level of adaptability and flexibility, with a focus on driving growth in dynamic, changing environments
• The role may involve working with tight deadlines and managing multiple projects simultaneously

ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact on a fast-growing fintech startup focused on serving immigrant communities, but it also presents several challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• This role is similar to other growth or marketing roles in the fintech industry, but with a specific focus on serving immigrant communities and driving growth in specific markets
• The role requires a strong understanding of the Ghanaian or Nigerian diaspora and networks within these communities, as well as experience working with diverse communities with varying levels of technological proficiency
• The role offers the opportunity to grow into a leadership role within the company and make a significant impact on its growth and success

ASSUMPTION: This role is unique in its focus on serving immigrant communities and driving growth in specific markets, but it shares many similarities with other growth or marketing roles in the fintech industry.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for the US, UK, and EU corridors to Anglophone Africa
• Conducting customer research and analyzing data to inform marketing and product decisions
• Building and managing partnerships with community associations and organizations to drive customer engagement and growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that candidates may be expected to lead and manage in this role, with a focus on driving growth and customer engagement in specific markets.

❓ Key Questions to Ask During Interview

• How does Taptap Send differentiate itself from other money transfer services, and how does this role contribute to that differentiation?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role address those challenges?
• How does Taptap Send support the professional growth and development of its employees, and what opportunities are there for growth in this role?
• What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
• How does Taptap Send approach diversity, equity, and inclusion, and what initiatives are in place to support these values?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development, as well as to assess cultural fit and alignment with Taptap Send's values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Taptap Send's mission, values, and the specific challenges facing the company in the next 12-24 months
• Be prepared to discuss your understanding of the Ghanaian or Nigerian diaspora and your networks within these communities
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.