📌 Core Information
🔹 Job Title: Growth Lead - Community, Content & Events
🔹 Company: OKX
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving OKX Australia's brand visibility, community engagement, and public narrative
- Overseeing content, community, influencer, PR, events, and brand marketing channels
- Collaborating with the Growth Lead - Performance to ensure storytelling drives business outcomes
- Building local loyalty and ensuring OKX becomes the most trusted and talked-about digital asset platform in Australia
- Possessing a strategic mindset, entrepreneurial spirit, and ownership of regional scope
ASSUMPTION: This role requires a strong understanding of the Australian market and local trends to effectively drive OKX's growth and brand presence.
📋 Key Responsibilities
✅ Develop and execute content strategy, with editorial ownership
✅ Drive social media growth and engagement
✅ Lead influencer and ambassador program
✅ Grow OKX community and advocacy program
✅ Plan and execute events and experiential marketing campaigns
✅ Develop PR strategy and manage agency relationships
✅ Activate brand visibility and sponsorships
ASSUMPTION: This role may require working non-standard hours to attend and manage events, as well as engaging with influencers and community members in real-time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience, preferably in tech or fintech, with a strong background in growth or performance marketing
Required Skills:
- Proven track record of supporting scaling businesses
- Strategic mindset and entrepreneurial spirit
- Strong analytical and communication skills
- Ability to understand complex data and transform insights into ideas
- Strong networks within the industry
Preferred Skills:
- Crypto native - passionate about blockchain and crypto
ASSUMPTION: While not explicitly stated, a strong understanding of the Australian market and local trends is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Growth Lead role in Sydney, AU$120,000 - AU$160,000 per annum
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time, with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OKX is a leading crypto exchange and web3 platform, operating in a highly competitive and rapidly evolving market
Company Size: OKX has 1,001-5,000 employees globally, with a significant presence in Australia
Founded: OKX was founded in 2017 and has since grown to become one of the largest crypto exchanges in the world
Company Description:
- OKX is committed to reshaping the future through crypto and blockchain technology
- The company offers a wide range of products and services, including spot trading, derivatives, NFTs, and a web3 portal
- OKX is known for its strong focus on security, transparency, and user experience
Company Specialties:
- Cryptocurrency exchange
- Blockchain technology
- Futures trading
- API development
- Technology and innovation
Company Website: OKX Official Website
ASSUMPTION: OKX's commitment to good sportmanship and the pursuit of betterment is reflected in its partnerships with various sports teams, film festivals, and other events.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the regional leadership team
Reporting Structure: The Growth Lead - Community, Content & Events will have a team of marketing specialists and coordinators reporting to them
Work Arrangement: This role operates on a hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a regional leadership role as OKX expands its presence in Australia
- Opportunities to work on high-impact projects and initiatives that drive OKX's growth and brand presence
- Chance to gain experience in a dynamic and rapidly evolving industry
ASSUMPTION: OKX's commitment to diversity, equity, and inclusion provides ample opportunities for career growth and development for employees from all backgrounds.
🌍 Location & Work Environment
Office Type: OKX's Sydney office is a modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): OKX's Sydney office is located in the central business district, with easy access to public transportation
Geographic Context:
- Sydney is the largest city in Australia, with a vibrant and growing tech industry
- The city is known for its multicultural population, diverse neighborhoods, and beautiful beaches
- Sydney's cost of living is relatively high compared to other Australian cities, but it offers competitive salaries and a high quality of life
Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: OKX's hybrid work arrangement allows employees to balance their work and personal lives more effectively, while still fostering a collaborative and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the regional leadership team
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with OKX's values
- Industry knowledge and understanding of the Australian market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Australian market and local trends in your application materials
- Prepare for behavioral and situational interview questions that focus on your strategic mindset, entrepreneurial spirit, and ability to drive growth and brand visibility
ATS Keywords: Growth Lead, Community, Content, Events, Marketing Strategy, Brand Visibility, Influencer Marketing, PR, Events Management, Crypto, Blockchain
ASSUMPTION: OKX's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, as well as their industry knowledge and understanding of the Australian market.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on OKX's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- We Before Me: Putting the team and company's success above individual goals
- Do the Right Thing: Acting with integrity, honesty, and fairness in all aspects of work
- Get Things Done: Taking ownership, being proactive, and driving results
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic work culture
- Focus on innovation, continuous learning, and improvement
Self-Assessment Questions:
- How do you align with OKX's core principles of "We Before Me," "Do the Right Thing," and "Get Things Done"?
- How comfortable are you working in a fast-paced, dynamic, and collaborative environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: OKX's company culture is built on a strong sense of teamwork, collaboration, and mutual support, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing a team of marketing specialists and coordinators with varying levels of experience and expertise
- Balancing the demands of multiple marketing channels and initiatives
- Adapting to the rapidly evolving crypto and blockchain industry
- Navigating the competitive Australian market and local trends
ASSUMPTION: The successful candidate for this role will possess strong leadership, communication, and project management skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is distinct from other marketing leadership positions in the crypto and fintech industries, as it requires a strong understanding of the Australian market and local trends
- OKX's commitment to good sportmanship and the pursuit of betterment sets it apart from other companies in the industry
- Career progression in this role may lead to regional leadership opportunities as OKX expands its presence in Australia
ASSUMPTION: The unique aspects of this role and OKX's company culture make it an attractive opportunity for candidates seeking a challenging and rewarding career in the crypto and blockchain industry.
📝 Sample Projects
- Developing and executing a comprehensive content strategy to drive OKX's brand visibility and engagement in Australia
- Building and managing a network of influencers and brand ambassadors to promote OKX's products and services
- Planning and executing high-impact events and experiential marketing campaigns to showcase OKX's technology and innovation
ASSUMPTION: The specific projects and initiatives for this role may vary depending on OKX's strategic priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into OKX's overall growth strategy for the Australian market?
- What opportunities are there for professional development and career growth within OKX?
- How does OKX support work-life balance for its employees?
- What are the most challenging aspects of working in the crypto and blockchain industry, and how does OKX address these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to OKX's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your strategic mindset, entrepreneurial spirit, and ability to drive growth and brand visibility
- Follow up with the OKX HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
