📌 Core Information
🔹 Job Title: Growth Lead - Core
🔹 Company: Ava Labs
🔹 Location: New York, NY
🔹 Job Type: Full-time, Remote OK
🔹 Category: Technology, Information and Internet
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for Core across the Avalanche ecosystem and beyond
- Building and maintaining strategic ecosystem partnerships with blue-chip dApps, protocols, and other relevant projects
- Designing and deploying community-led growth loops to drive user engagement and retention
- Collaborating with product, engineering, and design teams to enhance the wallet experience and maximize retention
- Measuring and optimizing growth efforts using data-driven approaches and A/B testing
ASSUMPTION: This role requires a high-agency operator who is deeply embedded in the crypto culture and understands the nuances of Web3 growth strategies.
📋 Key Responsibilities
✅ Own and scale Core’s growth strategy end-to-end, from crypto-native user acquisition and community/ecosystem partnerships to incentives, referrals, and product-led growth
✅ Serve as the voice of the broader community inside the Core team, translating user needs, trends, and pain points into actionable product and growth insights that feed into the product roadmap
✅ Work closely with marketing on go-to-market plans for new features, such as native gasless transactions, cross-chain interoperability, NFT support, and Avalanche L1s UX + L1 staking
✅ Lead strategic ecosystem partnerships across blue-chip dApps, protocols (L1s, L2s, etc.), bridges, NFT communities, DeFi primitives, and cross-chain platforms, turning handshake intros into high-impact integrations and campaigns
✅ Design and deploy community-led growth loops, such as shill squads, power user programs, ambassador networks, referral rewards, and more
✅ Stay connected 24/7 to the alpha, identifying emerging narratives before they trend, and ensuring Core is always early, not late (e.g., stablecoins, DeFi, games, etc.)
✅ Collaborate deeply with product, engineering, and design to fine-tune the wallet experience for maximum retention, trust, and magic
✅ Measure what matters – define KPIs, instrument tracking, and run A/B experiments to drive continuous, compounding growth
ASSUMPTION: This role requires a strong understanding of Web3, its various components, and the ability to navigate the ever-evolving crypto landscape.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: Proven track record growing products in Web3, ideally in wallets, DeFi, NFTs, or infrastructure
Required Skills:
- Deeply embedded in the crypto culture, with a strong presence on relevant platforms (e.g., crypto Twitter/X, Telegram, Discord)
- Excellent communication and initiative-taking skills
- Strategic thinking and tactical execution abilities
- Familiarity with data analysis and A/B testing
Preferred Skills:
- Worked in/with a top-tier crypto startup, wallet, DAO, or ecosystem growth team
- Built or led growth funnels/efforts in DeFi, wallets, L1s/L2s, infra, or NFTs
- Dabbled in technical partnerships, DevRel, or light scripting (Solidity, Rust, or data tools like Dune / Flipside)
ASSUMPTION: This role requires a candidate who is not only strategically minded but also capable of executing tactical initiatives to drive growth.
💰 Compensation & Benefits
Salary Range: $159,197 - $198,996 (USD) per year
Benefits:
- Competitive benefits package
- Opportunity to work in a fast-paced, innovative environment
- Chance to grow professionally in a pioneering Web3 company
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on factors including experience and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Ava Labs operates in the technology, information, and internet industry, focusing on blockchain and cryptocurrency technologies
Company Size: Ava Labs is a small company with 11-50 employees, providing a unique opportunity for applicants to make a significant impact
Founded: Ava Labs was founded in 2018, making it a relatively young and innovative company in the blockchain space
Company Description:
- Ava Labs is a global, world-class team of experts in computer science, economics, finance, marketing, and law
- The company is committed to redefining the way people build and use finance and decentralized applications of all kinds
- Ava Labs has received early-stage funding from prominent investors, including Andreessen Horowitz, Initialized Capital, and Polychain Capital
Company Specialties:
- Blockchain
- Cryptocurrency
- DeFi
- Decentralized Finance
- Web3
- Crypto
Company Website: https://www.avax.com/
ASSUMPTION: Ava Labs is a fast-growing company with a strong focus on innovation and disruption in the blockchain and cryptocurrency space.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to take on a leadership position in growth and business development within the Web3 space
Reporting Structure: The Growth Lead - Core will report directly to the leadership team at Ava Labs and collaborate closely with various departments, including marketing, product, engineering, and design
Work Arrangement: This role offers a remote-friendly work environment with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- As Ava Labs continues to grow, there will be ample opportunities for the right candidate to take on more responsibilities and advance their career within the company
- The fast-paced nature of the blockchain industry presents numerous learning and growth opportunities
ASSUMPTION: This role offers a unique opportunity for an experienced professional to make a significant impact on the growth and success of a pioneering Web3 company.
🌍 Location & Work Environment
Office Type: Ava Labs has a remote-friendly work environment, with employees working from various locations around the world
Office Location(s): Ava Labs has offices in New York City and Miami, with a strong presence in the United States
Geographic Context:
- The United States is a major hub for blockchain and cryptocurrency innovation, with a thriving ecosystem of startups, investors, and talent
- New York City and Miami are both vibrant tech hubs with a strong presence of Web3 companies and enthusiasts
- The remote-friendly work environment allows for greater flexibility and the ability to attract top talent from around the world
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment at Ava Labs allows for greater flexibility and the ability to attract top talent from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the leadership team
Key Assessment Areas:
- Crypto knowledge and understanding of Web3 growth strategies
- Communication and initiative-taking skills
- Strategic thinking and tactical execution abilities
- Familiarity with data analysis and A/B testing
Application Tips:
- Highlight your relevant experience and achievements in Web3 growth strategies
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare thoughtful questions about the company, its products, and the role itself to ask during the interview
ATS Keywords: Crypto, Web3, Growth Strategy, User Acquisition, Community Partnerships, Product-Led Growth, Ecosystem Partnerships, Community Engagement, Data Analysis, A/B Testing, Communication, Strategic Thinking, Tactical Execution
ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their expertise and passion for Web3 growth strategies.
🛠️ Tools & Technologies
- Crypto-specific tools and platforms (e.g., Dune, Flipside, etc.)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role will depend on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation and disruption in the blockchain and cryptocurrency space
- Collaboration and cross-functional teamwork
- Continuous learning and growth
Work Style:
- Fast-paced and dynamic work environment
- Remote-friendly and flexible work arrangements
- Strong focus on results and impact
Self-Assessment Questions:
- Do you have a deep understanding of Web3 and its various components?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a remote-friendly work environment with flexible hours?
ASSUMPTION: Candidates who are passionate about blockchain and cryptocurrency technologies, thrive in fast-paced environments, and are comfortable working remotely will be a strong fit for Ava Labs' culture.
⚠️ Potential Challenges
- The fast-paced nature of the blockchain industry can be challenging, with constant changes and updates
- The competitive landscape in Web3 growth strategies requires a strong understanding of the market and a willingness to adapt quickly
- The remote-friendly work environment may present communication and collaboration challenges
- The need to stay connected 24/7 to the alpha can be demanding and may require flexible hours
ASSUMPTION: Candidates should be prepared to navigate the challenges of a fast-paced, dynamic work environment and be comfortable working remotely.
📈 Similar Roles Comparison
- This role is unique in its focus on Web3 growth strategies and ecosystem partnerships within the Ava Labs ecosystem
- Similar roles in the industry may focus on specific components of Web3, such as DeFi, NFTs, or infrastructure
- Career paths in Web3 growth strategies can vary widely depending on the specific company and its products
ASSUMPTION: This role offers a unique opportunity to focus on Web3 growth strategies within a pioneering company in the blockchain and cryptocurrency space.
📝 Sample Projects
- Developing and executing a growth strategy for a new feature launch on the Ava Labs platform
- Building and maintaining strategic ecosystem partnerships with blue-chip dApps, protocols, and other relevant projects
- Designing and deploying a community-led growth loop to drive user engagement and retention for a specific product or service
ASSUMPTION: Sample projects for this role will depend on the specific needs of the Ava Labs team and the broader Web3 ecosystem.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Ava Labs ecosystem, and how can this role help address them?
- How does Ava Labs approach collaboration and cross-functional teamwork, and how can this role contribute to that dynamic?
- What are the most pressing priorities for the Growth Lead - Core in the first 90 days, and how can the candidate help address them?
- How does Ava Labs support the professional growth and development of its employees, and what opportunities exist for the Growth Lead -Core to grow within the company?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the Web3 industry as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in Web3 growth strategies
- Prepare for the interview by researching Ava Labs, its products, and the Web3 industry as a whole
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
