📌 Core Information
🔹 Job Title: Senior Search & AI Growth Manager
🔹 Company: Yousician
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: E-Learning Providers
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading organic growth strategies for GuitarTuna using SEO and AI-driven search optimization
- Collaborating cross-functionally to enhance web presence and discoverability
- Analyzing and optimizing site performance using advanced analytics and AI tools
- Implementing technical solutions to improve site architecture, mobile experience, and page speed
- Staying ahead of evolving search algorithms and AI discovery trends
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams to drive growth.
📋 Key Responsibilities
✅ Develop and execute a forward-thinking strategy that integrates SEO fundamentals with AI-powered search optimization and content discovery to maximize organic growth
✅ Analyze and optimize site performance using advanced analytics, AI tools, and user behavior data to identify high-impact opportunities
✅ Partner with engineering and product teams to implement scalable technical solutions, including structured data, semantic search, and AI-driven content recommendations
✅ Lead keyword research, competitive intelligence, and content strategy to capture both traditional search and emerging AI-driven traffic sources
✅ Drive technical improvements in site architecture, mobile experience, page speed, and discoverability for both search engines and AI platforms
✅ Design and execute experiments to test new growth levers, such as generative AI content, voice search, and personalized user journeys
✅ Monitor and report on key performance indicators, providing actionable insights and clear recommendations to stakeholders
✅ Stay ahead of evolving search algorithms, AI discovery trends, and digital growth innovations, proactively adapting strategies for sustained leadership
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven decision-making to achieve organic growth targets.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Computer Science, or a related discipline)
Experience: 5+ years of experience in SEO, search optimization, or digital growth, with hands-on expertise in AI-driven platforms and tools
Required Skills:
- Proven track record of driving organic growth for large-scale consumer web products, ideally in music or education
- Deep understanding of technical SEO, structured data, semantic search, and AI-powered content discovery
- Experience with analytics platforms (Google Search Console, GA4), AI/ML tools, and experimentation frameworks
- Strong analytical and problem-solving skills, with the ability to translate complex data into clear growth strategies
- Excellent communication and project management skills; comfortable working cross-functionally in a fast-paced, international environment
Preferred Skills:
- Passion for music, digital education, or creative technology
ASSUMPTION: Candidates with a strong background in SEO and AI-driven growth strategies, as well as excellent communication and analytical skills, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior role in SEO and AI growth management in Berlin)
Benefits:
- Competitive compensation package, including salary, perks, and work in an awesome office in Berlin
- Opportunity to join an international team, backed by top VCs, and competing with the best education applications worldwide
- Meaningful impact on the lives of millions of musicians and future musicians globally
- Collaboration with a passionate and friendly growing band of PMs, designers, developers, and data scientists
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in SEO and AI growth management in Berlin. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Yousician is a leading music-tech company, with millions of users worldwide. It operates in the e-learning providers industry, focusing on music education and technology.
Company Size: Yousician has 51-200 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Yousician was founded in 2010 and has since grown to become the world's largest music-tech company, with offices in Helsinki and Berlin.
Company Description:
- Yousician is home to the category-defining Yousician and GuitarTuna apps, making learning and playing music fun, easy, and accessible for everyone
- The company uses innovative, award-winning technology that listens to users play and provides instant feedback, with interactive, gamified lessons and courses by world-famous artists
- Yousician employs professionals from nearly 30 nationalities, fostering a diverse and inclusive work environment
Company Specialties:
- Music education technology
- AI-driven search optimization
- Digital growth strategies
Company Website: https://yousician.com/careers
ASSUMPTION: Yousician's focus on music education and technology, along with its mid-sized company structure, offers applicants a unique opportunity to work on innovative products with a global impact.
📊 Role Analysis
Career Level: Senior level, with opportunities for growth and leadership within the digital growth team
Reporting Structure: This role reports directly to the Head of Growth and collaborates with cross-functional teams, including product, engineering, data, and content
Work Arrangement: On-site, with flexible work arrangements available, such as hybrid or remote work (pending company policy)
Growth Opportunities:
- Leadership and mentoring opportunities within the digital growth team
- Potential to expand the role's scope based on performance and company growth
- Career progression into director or executive-level roles within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within Yousician's expanding organization.
🌍 Location & Work Environment
Office Type: Yousician's Berlin office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Siltasaarenkatu 16, Helsinki, Southern Finland 00530, FI (Helsinki headquarters) and Berlin, Germany ( Satellite office)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on music and arts
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin's central location in Europe makes it an ideal base for international travel and collaboration
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available, such as hybrid or remote work (pending company policy)
ASSUMPTION: Yousician's Berlin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO and AI-driven search optimization skills
- Analytical and problem-solving abilities
- Communication and project management skills
- Cultural fit and alignment with Yousician's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO, AI, and digital growth experience
- Include specific examples of your achievements in driving organic growth for large-scale consumer web products
- Demonstrate your understanding of Yousician's products and mission in your application materials
ATS Keywords: SEO, AI, digital growth, organic traffic, search optimization, content discovery, user behavior analysis, experimentation, cross-functional collaboration, music education, e-learning
ASSUMPTION: Yousician's application process is designed to assess candidates' technical skills, analytical abilities, and cultural fit, with a focus on driving organic growth for the company's music education products.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- AI/ML tools (e.g., TensorFlow, PyTorch, or other relevant platforms)
- Experimentation frameworks (e.g., A/B testing tools)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Candidates should have experience with relevant SEO, AI, and digital growth tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Doing what has impact
- Professional growth mindset
- Pride in doing excellent work
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and adaptation
Self-Assessment Questions:
- Do you thrive in a fast-paced, international work environment?
- Are you passionate about music and digital education?
- Do you take pride in doing excellent work and delivering impressive results?
ASSUMPTION: Yousician values candidates who are passionate about music and digital education, take pride in their work, and thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, growing organization
- Staying ahead of evolving search algorithms and AI discovery trends
- Balancing strategic planning with hands-on execution and data-driven decision-making
- Adapting to a dynamic work environment with a diverse, international team
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic, international work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven search optimization and content discovery for music education products
- Compared to traditional SEO roles, this position requires a stronger focus on AI and emerging search trends
- Career progression in this role may lead to leadership and mentoring opportunities within Yousician's digital growth team
ASSUMPTION: This role offers a unique opportunity to drive organic growth for music education products using AI-driven search optimization and content discovery strategies.
📝 Sample Projects
- Developing and executing an AI-driven search optimization strategy for GuitarTuna's web presence
- Analyzing and optimizing site performance using advanced analytics and AI tools to identify high-impact opportunities
- Implementing technical solutions to improve site architecture, mobile experience, and page speed for both search engines and AI platforms
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Search & AI Growth Manager role at Yousician.
❓ Key Questions to Ask During Interview
- Can you describe the current state of GuitarTuna's web presence and its organic growth performance?
- How does Yousician approach cross-functional collaboration and decision-making within the digital growth team?
- What are the most significant challenges facing the organic growth of GuitarTuna, and how can this role address them?
- How does Yousician support the professional growth and development of its employees, particularly within the digital growth team?
- What are the key performance indicators (KPIs) used to measure the success of the Senior Search & AI Growth Manager role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Yousician's products, and the company's approach to organic growth and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and CV (in English) through the provided link
- Tailor your resume and cover letter to highlight your relevant SEO, AI, and digital growth experience
- Prepare for a technical assessment or case study presentation, focusing on your ability to drive organic growth for large-scale consumer web products
- Research Yousician's products, mission, and company culture to demonstrate your alignment with the organization's values
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
