Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: Connexity | Skimlinks | ShopYourLikes

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (3 days/week in office)

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Hybrid (London office required 3 days/week)

🚀 Job Overview

Key aspects of this role include:

• Managing a global merchant portfolio to drive revenue growth
• Developing and implementing affiliate strategies tailored to merchant goals
• Cross-selling new traffic sources and optimizing client campaigns
• Building strong relationships with merchants and representing Skimlinks at industry events

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and a proactive approach to account management.

📋 Key Responsibilities

✅ Understand merchant goals and tailor affiliate strategies to align with their broader marketing objectives

✅ Develop and implement strategies to grow and optimize merchant affiliate programs

✅ Manage a global merchant portfolio, successfully driving revenue growth

✅ Identify and recommend relevant premium publishers to drive performance

✅ Track and report on key performance indicators (KPIs) such as revenue, clicks, conversions, and program ROI

✅ Work with the publisher team on proactive optimization campaigns during key sales events

✅ Cross-sell new and upcoming traffic sources to merchants to increase incremental clicks, sales, and revenue

✅ Convert warm leads into new accounts and maintain detailed documentation of client interactions

✅ Create strategic relationships by identifying growth opportunities and building trusted working relationships

ASSUMPTION: This role involves a mix of strategic planning, client communication, and data analysis to optimize affiliate programs and drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience

Experience: 2-4 years of account management and/or business development experience

Required Skills:

• Strong knowledge of online marketing channels (performance, display, PPC, SEO)
• Understanding of CPC and CPA cost models and KPIs associated with the publisher ecosystem
• Excellent verbal, written, and communication skills
• Analytic, quantitative, and technical aptitude with great attention to detail
• Drive and motivation to help advertisers find growth opportunities
• Objection handling and negotiation skills
• Curiosity about learning and keeping up with industry trends
• Outstanding organizational skills
• Salesforce, Microsoft Office, Excel, PowerPoint proficiency

Preferred Skills:

• Experience working with affiliate networks, content monetization platforms, or publisher networks
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in account management, business development, or a related field, along with a solid understanding of online marketing channels, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Growth Manager role in London)

Benefits:

• Healthcare insurance & Medicash
• Income Protection
• Parental Leave Policies
• Learning & Development Program
• Flexible work schedules and work from home/work from office policy
• Lunch paid when attending the office
• Wellness Resources
• Equity

Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days/week in the London office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Manager role in London, with 2-4 years of experience. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing & Advertising, specifically focused on commerce media and affiliate marketing

Company Size: Large (1,001-5,000 employees globally, with a smaller London office)

Founded: 2006 (as Skimlinks, now part of Taboola's global network)

Company Description:

• Skimlinks is a leading commerce media platform connecting retailers, publishers, and creators to drive performance-based sales
• Together with sister products Connexity and ShopYourLikes, they power a full-funnel commerce ecosystem
• Skimlinks has been acquired by Taboola to create the first Open-Web Source for Publishers, connecting editorial content to product recommendations

Company Specialties:

• Affiliate marketing
• E-commerce
• Publisher monetization
• Influencer marketing
• Data-driven, pay-for-performance solutions

Company Website: Skimlinks

ASSUMPTION: As a large, established company with a strong global presence, Skimlinks offers opportunities for career growth and development within the marketing and advertising industry.

📊 Role Analysis

Career Level: Mid-level (2-4 years of experience)

Reporting Structure: This role reports directly to the Head of Growth

Work Arrangement: Hybrid (3 days/week in the London office, with flexible remote work options)

Growth Opportunities:

• Progression to a Senior Growth Manager or similar role within the organization
• Expanding responsibilities and managing a team
• Cross-functional collaboration with other departments, such as Product, Operations, and Marketing

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work with a diverse range of clients and stakeholders.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 100 New Bridge Street, London EC4V 6JA, United Kingdom

Geographic Context:

• London is a major global city with a vibrant tech and startup scene
• The office is located in the City of London, close to public transportation and various amenities
• London offers a multicultural environment with a wide range of cultural attractions and entertainment options

Work Schedule: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days/week in the London office)

ASSUMPTION: The London office provides a collaborative and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Recruitment team
• First-round interview with the Hiring Manager (Head of Growth)
• Second-round interview with the Growth team
• Final-round interview with the Head of Growth and/or other senior stakeholders

Key Assessment Areas:

• Understanding of affiliate marketing and online marketing channels
• Client management and relationship-building skills
• Analytical and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in account management, business development, or a related field
• Demonstrate a strong understanding of online marketing channels and KPIs
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare examples of successful client management strategies and results

ATS Keywords: Affiliate marketing, account management, business development, online marketing, CPC, CPA, KPIs, client management, relationship building, data analysis, strategic planning

ASSUMPTION: The interview process is designed to assess candidates' understanding of affiliate marketing, client management skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Office Suite (Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive)
• Affiliate tracking and reporting platforms (e.g., Skimlinks, CAKE, HasOffers)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but full training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Data-driven
• Accountable

Work Style:

• Proactive and results-driven
• Strong communicator and relationship builder
• Analytical and strategic thinker
• Adaptable and flexible
• Team player with a collaborative approach

Self-Assessment Questions:

• Do I have a proven track record of success in account management or business development?
• Am I comfortable working with data and using it to inform strategic decisions?
• Do I thrive in a collaborative, customer-focused environment?
• Am I adaptable and comfortable working in a hybrid work arrangement?

ASSUMPTION: Candidates who align with Skimlinks' company values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

• Managing a global merchant portfolio may require working with clients across different time zones
• Balancing the needs of multiple clients and stakeholders may be challenging at times
• Keeping up with industry trends and best practices in affiliate marketing may require continuous learning and adaptation
• Working in a hybrid environment may present unique challenges in terms of communication and collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to client management and relationship building.

📈 Similar Roles Comparison

• This role differs from a traditional Account Manager role in its focus on driving revenue growth through affiliate marketing strategies
• Compared to a Business Development role, this position has a stronger emphasis on client management and optimization
• Career progression in this role may lead to opportunities in senior management, team leadership, or cross-functional collaboration

ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions can help candidates determine if it is the right fit for their career goals.

📝 Sample Projects

• Developing and implementing a strategic affiliate plan for a major retailer to drive revenue growth
• Optimizing the affiliate program for a high-traffic publisher to maximize earnings and engagement
• Cross-selling new traffic sources to a portfolio of merchants to increase incremental clicks, sales, and revenue

ASSUMPTION: These sample projects illustrate the types of initiatives a Growth Manager might undertake to drive revenue growth and optimize affiliate programs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall growth strategy for Skimlinks?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Growth team collaborate with other departments, such as Product, Operations, and Marketing?
• What opportunities are there for career growth and development within the company?
• How does Skimlinks support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful client management strategies and results
• Follow up with the Recruitment team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.