Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: Awesome Motive

🔹 Location: Remote (United States, Canada, Ukraine, India, Pakistan, Singapore)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies for AIOSEO
• Managing and optimizing key digital marketing channels
• Analyzing performance data and driving data-informed decisions
• Leading and mentoring a team of growth professionals
• Improving internal processes and driving company-wide initiatives

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership. The ideal candidate will have a proven track record in driving growth for SaaS products.

📋 Key Responsibilities

✅ Owning the Growth Strategy: Develop, plan, and execute the complete growth strategy for AIOSEO, managing key channels like SEO, Content Marketing, PPC, Email/SMS, Influencer Marketing, Webinars, and Affiliate Partnerships to drive new sales and build outbound marketing efforts.

✅ Driving Decisions with Data: Analyze performance, dig into organic channel data, manage user churn, and provide actionable insights. Design and implement A/B tests, build high-converting landing pages, and provide conversion-focused copywriting feedback.

✅ Leading and Developing the Team: Directly manage and mentor the growth team, fostering a cohesive and high-performing environment. This may include supervising the content marketing team.

✅ Improving How We Work: Proactively identify trends, help build and document better internal processes, research competitor strategies, and uphold Awesome Motive core values.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Over 4 years of experience in growth marketing for product-led/freemium SaaS, ideally in the B2B or SMB space, with a proven track record of driving direct business growth impact through successful growth initiatives.

Required Skills:

• Expertise in CRO, Funnels, Testing & Optimization for SaaS products
• Proficient in using GA (preferably GA4) and digital marketing channels
• Strong SEO knowledge and experience with tools like Semrush, Clearscope, and Ahref
• Proven experience in email marketing, crafting emails, and creating targeted campaigns
• Experience in Google Ads, Facebook Ads, and Google Search Console for PPC
• Proven experience in content marketing and developing content strategies
• Strong copywriting skills and experience leading and reviewing copywriters

Preferred Skills:

• Experience working with self-hosted WordPress sites
• Experience with WordPress support
• Experience training managers and having managers as direct reports

ASSUMPTION: The ideal candidate will have a strong background in growth marketing, with a focus on data-driven decision making and team leadership.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Growth Manager role with 5-10 years of experience in the SaaS industry)

Benefits:

• Competitive Salary
• Term Life Insurance and Accidental Death & Dismemberment Insurance
• Health, Dental, and Vision Insurance for full-time U.S. employees
• Health Insurance for all employees in specific countries
• Flexible PTO
• Paid Parental Leave
• Software Reimbursement
• Company Travel Coverage
• Yearly Anniversary Gifts
• Technology Stipend

Working Hours: 40 hours per week, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Manager role with the required experience level. Actual compensation may vary based on factors such as location and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on creating tools and training for small businesses

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2008, with a history of rapid growth and innovation in the software industry

Company Description:

• Awesome Motive is the company behind popular web apps and business tools like All in One SEO (AIOSEO), OptinMonster, MonsterInsights, WPForms, and many others
• Over 30 million websites use their tools to get more traffic, subscribers, and sales
• They believe in creating awesome user experiences and are considered thought leaders in their space

Company Specialties:

• WordPress plugins and themes
• Marketing automation tools
• Website analytics and SEO tools
• Customer support and training

Company Website: awesomemotive.com

ASSUMPTION: Awesome Motive is a well-established company with a strong reputation in the software industry. They offer a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow into a leadership role

Reporting Structure: This role reports directly to the CEO and may have direct reports, including the content marketing team

Work Arrangement: Remote solely, with the ability to work from anywhere in the United States, Canada, Ukraine, India, Pakistan, or Singapore

Growth Opportunities:

• Potential to lead and grow the content marketing team
• Opportunities to take on additional responsibilities and grow within the company
• Chance to work with a diverse, global team and gain exposure to different markets and cultures

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The company has employees spread out all over the world, providing a diverse and global work environment
• The company's headquarters is in West Palm Beach, Florida, USA
• The company operates on Eastern Time (UTC -5) business hours

Work Schedule: Flexible, with the ability to work from anywhere and set your own hours

ASSUMPTION: The remote work environment provides flexibility and the opportunity to work from anywhere, with a diverse and global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the CEO and other team members
• Final interview with the CEO

Key Assessment Areas:

• Growth marketing strategy and execution
• Data analysis and interpretation
• Team leadership and management
• Cultural fit and alignment with company values

Application Tips:

• Clearly outline your experience in creating revenue impact through marketing in your cover letter
• Highlight your experience in directly managing teams and provide specific examples of your leadership style
• Demonstrate your proficiency in programmatic SEO and GA4 by providing specific examples and results
• Proofread your application for spelling, capitalization, and other errors to make a strong first impression

ATS Keywords: Growth Marketing, Data Analysis, SEO, Content Marketing, Email Marketing, PPC Advertising, Copywriting, Team Management, Customer Acquisition, A/B Testing, Digital Marketing, Funnel Optimization, User Engagement, Revenue Strategy, Process Improvement, Competitor Research

ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, data analysis skills, team leadership, and cultural fit. Attention to detail is a key value for the company, so applicants should take care to proofread their applications and follow the application instructions closely.

🛠️ Tools & Technologies

• GA (preferably GA4)
• Semrush, Clearscope, Ahref
• Google Ads, Facebook Ads, Google Search Console
• Email marketing platforms (e.g., Mailchimp, ConvertKit)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Create awesome user experiences
• Be humble and hungry
• Embrace diversity and inclusion
• Be transparent and honest
• Act like an owner

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and resilient
• Proactive and self-motivated

Self-Assessment Questions:

• How do you align with Awesome Motive's core values, and can you provide specific examples?
• How comfortable are you working in a remote, global team environment, and what strategies do you use to build relationships and communicate effectively?
• What is your personal work style, and how does it fit with the work style described above?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Awesome Motive's values and work style, with a willingness to adapt and grow in a dynamic, global work environment.

⚠️ Potential Challenges

• Managing a remote team spread across multiple time zones and cultures
• Balancing strategic planning with hands-on execution and team leadership
• Adapting to changing priorities and market conditions
• Driving growth in a competitive SaaS landscape

ASSUMPTION: The ideal candidate will be comfortable with the challenges listed above and have a proven track record of driving growth and managing teams in a dynamic, global work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for a specific product (AIOSEO) within a larger company (Awesome Motive)
• Unlike other growth marketing roles, this position requires a strong focus on SEO and content marketing, as well as experience with WordPress plugins and themes
• Career path comparison: This role offers significant growth opportunities, with the potential to lead and grow the content marketing team and take on additional responsibilities within the company

ASSUMPTION: This role is unique in its focus on driving growth for a specific product within a larger company, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for AIOSEO, including SEO, content marketing, PPC, and email marketing campaigns
• Analyzing performance data and driving data-informed decisions to optimize marketing channels and improve ROI
• Leading and mentoring a team of growth professionals, fostering a cohesive and high-performing environment

ASSUMPTION: The ideal candidate will have experience with the sample projects listed above, with a proven track record of driving growth and managing teams in a dynamic, global work environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing AIOSEO and the growth team in the next 6-12 months, and how can this role help address them?
• How does this role fit into the overall company strategy, and what are the key priorities for the first 90 days?
• What is the company's approach to professional development and growth opportunities for this role?
• How does the company support work-life balance and employee well-being in a remote work environment?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The ideal candidate will ask thoughtful, strategic questions that demonstrate their understanding of the role and their fit with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Clearly outline your experience in creating revenue impact through marketing, directly managing teams, and your proficiency in programmatic SEO and GA4 in your cover letter
• Proofread your application for spelling, capitalization, and other errors
• Follow up with the hiring manager within 7 days of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.