Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: PlanD: Die Software für Gebäudedienstleister

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: January 15, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and maximizing marketing budget through innovative experiments
• Creating engaging video ads and designing landing pages
• Analyzing data to continuously improve performance
• Filling the sales team's calendar with qualified demo bookings

ASSUMPTION: The role requires a high level of creativity, proactivity, and data-driven decision making. It's ideal for a motivated individual eager to learn and take ownership of growth initiatives.

📋 Key Responsibilities

✅ Strategize and plan marketing budget allocation for maximum impact

✅ Create and edit engaging video ads using professional studio gear or a smartphone

✅ Design and optimize landing pages for high conversion rates

✅ Analyze performance data, identify trends, and continuously improve strategies

✅ Collaborate with the team to ensure consistent branding and messaging

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a well-rounded individual who can balance both.

🎯 Required Qualifications

Education: No specific degree required, but relevant coursework or certifications in marketing, advertising, or a related field would be beneficial.

Experience: 0-2 years of experience in performance marketing, digital advertising, or a related field.

Required Skills:

• High energy and drive, with a proactive approach to testing new ideas
• Self-starter with the ability to take responsibility and drive initiatives forward
• Camera confidence and willingness to star in video ads
• Native German language proficiency for resonating with the target audience
• On-site presence for regular collaboration and content creation in the office

Preferred Skills:

• Previous experience with performance marketing, ads, funnels, or offers
• Basic knowledge of video editing and landing page design

ASSUMPTION: While prior marketing experience is not required, a strong foundation in digital marketing principles and a willingness to learn are essential.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Berlin)

Benefits:

• Mentoring by a performance advertising professional
• Full ownership of experiments with a dedicated budget
• Creative freedom with access to top-notch office resources
• Career growth opportunities, even with little prior marketing experience

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Berlin. The benefits package is designed to support professional growth and creativity.

📌 Applicant Insights

🔍 Company Context

Industry: PlanD operates in the IT Services and IT Consulting industry, focusing on digitizing and automating business processes for building service providers.

Company Size: PlanD is a small company with 2-10 employees, offering a close-knit work environment and opportunities for significant impact.

Founded: PlanD was founded in 2018, making it a relatively young and innovative company.

Company Description:

• PlanD aims to redefine daily operations for building service providers by offering a comprehensive all-in-one solution
• The platform connects stakeholders, creating a shared work environment that revolutionizes collaboration in small and medium-sized enterprises
• PlanD serves over 200 customers in Germany, Austria, and Switzerland, with daily users exceeding 10,000

Company Specialties:

• Workforce Management
• B2B
• Digitalization
• Mobile Workforce
• HR
• Timetracking
• Scheduling
• Task Manager

Company Website: http://pland.app

ASSUMPTION: PlanD's focus on innovation and digitization creates an environment that values creativity and adaptability.

📊 Role Analysis

Career Level: This role is suitable for entry-level candidates or those with up to 2 years of experience in a related field.

Reporting Structure: The Growth Manager will report directly to the management team and collaborate closely with other departments.

Work Arrangement: The role requires regular on-site presence for collaboration and content creation in the office.

Growth Opportunities:

• Learning and developing skills in performance marketing and digital advertising
• Gaining experience in strategic planning, content creation, and data analysis
• Potential career progression into more senior marketing or management roles

ASSUMPTION: The role offers significant growth opportunities for the right candidate, given PlanD's focus on mentoring and career development.

🌍 Location & Work Environment

Office Type: PlanD's office is a modern, well-equipped workspace designed to foster creativity and collaboration.

Office Location(s): Waitzstraße, Berlin, 10629, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin's central location in Europe makes it an ideal base for working with international clients

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs.

ASSUMPTION: Working in Berlin offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the management team
• Final decision and offer

Key Assessment Areas:

• Creativity and strategic thinking
• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with PlanD's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of previous marketing campaigns or projects you've worked on
• Demonstrate your understanding of PlanD's mission and how you can contribute to its success

ATS Keywords: Performance Marketing, Digital Advertising, Video Editing, Landing Page Design, Data Analysis, Strategic Planning, Proactivity, Camera Confidence, German Language

ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, iMovie)
• Landing page design tools (e.g., Unbounce, Leadpages)
• Performance marketing platforms (e.g., Google Ads, Facebook Ads)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned on the job, given the right training and support.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Creative and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a creative and dynamic work environment?
• Are you comfortable analyzing data and making data-driven decisions?
• Do you enjoy working collaboratively and learning from others?
• Are you open to feedback and willing to adapt your approach based on input from others?

ASSUMPTION: PlanD values candidates who are a strong cultural fit, aligning with the company's values and work style.

⚠️ Potential Challenges

• The role requires a high level of creativity and proactivity, which may be challenging for candidates without relevant experience
• The role involves regular on-site presence, which may not be suitable for candidates who prefer remote work
• The role requires native German language proficiency, which may limit the pool of eligible candidates
• The role involves working with a small team, which may require candidates to be adaptable and open to feedback

ASSUMPTION: The potential challenges are outweighed by the opportunities for growth and impact that the role offers.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on performance marketing and data-driven decision making
• While the role involves creative tasks such as video editing and landing page design, it is ultimately focused on driving growth and generating qualified demo bookings
• Candidates should be prepared to take full ownership of their initiatives and be comfortable working with a high degree of autonomy

ASSUMPTION: The role is unique in its focus on performance marketing and growth, requiring candidates with a strong blend of creative and analytical skills.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to generate qualified demo bookings
• Analyzing customer data to identify trends and optimize marketing strategies
• Creating and optimizing landing pages to improve conversion rates and drive growth

ASSUMPTION: The sample projects are designed to showcase the key responsibilities of the role and provide candidates with a sense of the day-to-day tasks they will be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does PlanD support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does PlanD measure the success of its marketing efforts, and how will my performance be evaluated?
• What is the company culture like, and how does this role contribute to the overall mission of PlanD?

ASSUMPTION: The interview questions are designed to provide candidates with a deeper understanding of the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of previous marketing campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.