Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: Truecaller

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing user acquisition campaigns across various platforms
• Monitoring KPIs and optimizing performance to meet growth targets
• Collaborating with creative teams and internal stakeholders to drive user growth initiatives
• Supporting knowledge-sharing across the User Growth team

ASSUMPTION: This role requires a strong analytical and data-driven approach, with a focus on experimentation, optimization, and user behavior. Candidates should have experience in performance marketing or digital growth roles and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Manage and optimize user acquisition campaigns across platforms like Meta, Google, TikTok, programmatic, and OEMs

✅ Monitor KPIs, set benchmarks, and optimize campaign performance to meet ROI and growth targets

✅ Collaborate with creative teams on A/B testing, messaging, and localization strategies

✅ Conduct in-depth performance analysis to identify trends, growth opportunities, and areas for optimization

✅ Assist with budget allocation, forecasting, and reporting in collaboration with the Senior Growth Manager

✅ Drive non-paid growth initiatives such as influencer marketing, partnerships, OEM integrations, and growth experiments in collaboration with relevant teams

✅ Research and test new media channels and audience segments to unlock incremental growth

✅ Coordinate with internal stakeholders including product, analytics, and brand teams to align on growth objectives

✅ Support knowledge-sharing and best practices across the User Growth team

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, as well as excellent communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of hands-on experience in performance marketing or digital growth roles

Required Skills:

• Deep working knowledge of Facebook Ads Manager, Google Ads, MMPs (e.g. Appsflyer), and campaign analytics
• Strong analytical and Excel skills with a data-driven approach to problem-solving
• Self-starter with a passion for experimentation, optimization, and user behavior
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with mobile growth in global or multi-regional markets
• Familiarity with SEO/ASO and lifecycle marketing tactics
• Experience working with creative production teams

ASSUMPTION: Candidates with experience in a tech or mobile-first company may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary
• 30 days of paid vacation
• Flexible working hours
• Private health insurance
• Parental leave
• Telephone bill reimbursement
• Udemy membership
• Wellness allowance

Working Hours: Full-time, with flexible hours and an office-first approach

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Truecaller operates in the software development industry, with a focus on mobile internet solutions, directory services, and people search. The company is a leader in its field, with over 450 million active users per month.

Company Size: Truecaller is a mid-sized company with approximately 201-500 employees, providing a collaborative and learning-sharing environment.

Founded: Truecaller was founded in 2009 and is headquartered in Stockholm, Sweden, with offices in Bangalore, Mumbai, Gurgaon, and Tel Aviv.

Company Description:

• Truecaller is the leading global platform for verifying contacts and blocking unwanted communication
• The company enables safe and relevant conversations between people and makes it efficient for businesses to connect with consumers
• Truecaller's mission is to build trust in communication

Company Specialties:

• Mobile internet solutions
• Directory services
• People search
• Number lookup
• Fintech

Company Website: http://www.truecaller.com

ASSUMPTION: Truecaller's focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of experience in performance marketing or digital growth roles.

Reporting Structure: The Growth Manager will report to the Senior Growth Manager and work closely with various internal stakeholders, including product, analytics, and brand teams.

Work Arrangement: This role follows an office-first approach, with flexible working hours and a focus on in-person collaboration.

Growth Opportunities:

• As Truecaller continues to grow, there may be opportunities for the Growth Manager to take on more responsibilities or move into a leadership role
• The company encourages internal mobility and provides opportunities for employees to learn and develop new skills
• Truecaller offers a wide range of benefits, including a competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership, and a wellness allowance

ASSUMPTION: The Growth Manager will have the opportunity to work on a wide range of projects and initiatives, with the potential to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Truecaller's Bangalore office is located in the Embassy Golf Links Business Park, with a modern and collaborative work environment.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The city has a tropical savanna climate, with warm and humid weather throughout the year
• Bangalore is well-connected by air, rail, and road, with a modern infrastructure and public transportation system

Work Schedule: The work schedule for this role is full-time, with flexible hours and an office-first approach.

ASSUMPTION: Bangalore offers a high quality of life, with a wide range of cultural, recreational, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the team
• Final decision and offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Truecaller's values
• Experience in performance marketing or digital growth roles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with user acquisition campaigns and growth initiatives
• Showcase your data-driven approach to problem-solving and your ability to work in a fast-paced, dynamic environment

ATS Keywords: Performance marketing, digital growth, user acquisition, campaign optimization, data-driven, analytics, Facebook Ads Manager, Google Ads, MMPs, A/B testing, messaging, localization, influencer marketing, partnerships, OEM integrations, growth experiments

ASSUMPTION: The interview process at Truecaller is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• MMPs (e.g. Appsflyer)
• Excel
• Campaign analytics tools

ASSUMPTION: The Growth Manager will be expected to have a strong working knowledge of these tools and be able to use them effectively to manage and optimize user acquisition campaigns.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Integrity
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Data-driven and analytical
• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on experimentation, optimization, and user behavior

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in performance marketing and user acquisition?
• Can you provide an example of a time when you optimized a user acquisition campaign to improve performance and meet growth targets?
• How do you approach A/B testing and messaging strategies to improve user engagement and conversion rates?

ASSUMPTION: Truecaller values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• The role may require working on weekends or outside of regular business hours to optimize campaign performance
• The fast-paced and dynamic nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require travel to other Truecaller offices or locations for meetings and collaboration
• The Bangalore office may be subject to occasional disruptions due to local events or infrastructure issues

ASSUMPTION: Truecaller provides a supportive and collaborative work environment, with a focus on employee well-being and work-life balance.

📈 Similar Roles Comparison

• This role is similar to other Growth Manager or User Acquisition Manager positions in the tech industry, with a focus on performance marketing and user acquisition
• Truecaller's focus on innovation, operational excellence, and sustainable growth sets it apart from other companies in the industry
• Candidates with experience in a tech or mobile-first company may have an advantage in this role, as they will be familiar with the unique challenges and opportunities of the tech industry

ASSUMPTION: The Growth Manager role at Truecaller offers a unique opportunity to work for a leading global platform in the user acquisition and growth space, with a focus on innovation, collaboration, and customer-centricity.

📝 Sample Projects

• Optimizing a user acquisition campaign for a new product launch
• Conducting A/B testing to improve user engagement and conversion rates for a key feature
• Researching and testing new media channels and audience segments to unlock incremental growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Manager may be involved in, and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the User Growth team?
• How does Truecaller support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Truecaller approach collaboration and knowledge-sharing across teams and departments?
• What are the most challenging aspects of working in a fast-paced, dynamic role like this one?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to assess whether the position is a good fit for their skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching Truecaller's products, services, and company culture
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.