Growth Manager | AI Gamification Startup

📌 Core Information

🔹 Job Title: Growth Manager | AI Gamification Startup

🔹 Company: Gizmo

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (4 days in office)

🔹 Category: Education, AI, Startup

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days per week in London office)

🚀 Job Overview

Key aspects of this role include:

• Scaling user acquisition, engagement, and retention for a fast-growing AI gamification learning platform
• Collaborating with founders to design and execute growth plans and experiments
• Building and optimizing paid campaigns across TikTok, Instagram, YouTube, and other emerging channels
• Analyzing user behavior and building a clear analytics and attribution setup
• Identifying and designing growth experiments across the full funnel
• Establishing a world-class growth function

ASSUMPTION: This role requires a strong background in growth, product marketing, or performance marketing, with a focus on paid social campaigns and analytics. The ideal candidate will be comfortable working in an early-stage startup environment and have a bias for action.

📋 Key Responsibilities

✅ Launch and optimize paid campaigns across TikTok, Instagram, YouTube, and other emerging channels

✅ Use SQL, PostHog, and other tools to understand user behavior, identify growth levers, and build a clear analytics and attribution setup

✅ Test new channels and messaging to unlock scalable growth opportunities

✅ Own key growth metrics and regularly share insights with the team

✅ Design and execute growth experiments across the full funnel, from acquisition to retention

✅ Build the foundations for a world-class growth function

ASSUMPTION: The role may evolve over time, requiring the candidate to adapt and take on new responsibilities as the company grows.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)

Experience: 2-5 years of experience in growth, product marketing, or performance marketing

Required Skills:

• Proficient in SQL and comfortable using product or marketing analytics tools
• Expert level experience running paid social campaigns, especially across platforms like TikTok, Instagram, and YouTube
• Deep understanding of growth models, funnels, experimentation, and compounding loops
• Highly self-motivated, with a strong sense of ownership, creativity, and a bias for action
• Strong communication and collaboration skills
• Excited to help scale a product people already love
• Experience working in early-stage startups or founding experience

Preferred Skills:

• Experience with social networks or gamified products

ASSUMPTION: While not essential, experience with social networks or gamified products would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Growth Manager role in London with 2-5 years of experience)

Benefits:

• Equity included - you’ll own a piece of what you’re building
• Hybrid working model with 4 days per week in the London Liverpool Street office
• The opportunity to be one of the earliest employees in one of the UK’s fastest-growing startups

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely for one day per week

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Manager role in London with 2-5 years of experience. The benefits package is designed to attract and retain top talent in a competitive startup environment.

📌 Applicant Insights

🔍 Company Context

Industry: Education, AI, and Gamification

Company Size: 2-10 employees (Early-stage startup)

Founded: 2019

Company Description:

• Gizmo is an AI startup on a mission to make learning so easy that anyone can learn anything.
• The company is building Duolingo for Anything – a platform that uses gamification and social mechanics to make learning fun.
• With over 1 million monthly active users and $4M in annual recurring revenue, Gizmo is already one of the fastest-growing startups in the UK.

Company Specialties:

• AI-powered gamification learning platform
• User acquisition and engagement strategies
• Early-stage startup growth

Company Website: gizmo.ai

ASSUMPTION: Gizmo is a fast-growing startup with a unique value proposition in the education and AI spaces. The company is well-positioned for continued growth and success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the founders and works closely with them to design and execute growth strategies.

Work Arrangement: Hybrid (4 days per week in the London office, with the ability to work remotely for one day per week)

Growth Opportunities:

• As the first dedicated Growth Manager, this role offers significant growth potential as the company scales.
• The ideal candidate will have the opportunity to shape the growth function and take on additional responsibilities as the company grows.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to take on more responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Modern, collaborative startup office in London's Liverpool Street area

Office Location(s): 6 Ash Road, London, E15 1HL, GB

Geographic Context:

• London is a major global hub for technology, startups, and innovation.
• The Liverpool Street area is home to many successful startups and tech companies.
• The office is easily accessible by public transportation.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for one day per week

ASSUMPTION: The work environment at Gizmo is fast-paced, collaborative, and focused on driving growth and success for the company.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the founders
• On-site interview with the founders and other team members
• Final decision and offer

Key Assessment Areas:

• Growth and marketing expertise
• Analytical skills and data-driven decision-making
• Creativity and problem-solving
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in growth, marketing, and analytics.
• Be prepared to discuss your experience with paid social campaigns and your understanding of growth models and funnels.
• Demonstrate your creativity and problem-solving skills by sharing examples of successful growth campaigns you've executed in the past.
• Show your enthusiasm for Gizmo's mission and your alignment with the company's values.

ATS Keywords: Growth, Product Marketing, Performance Marketing, SQL, Analytics, Paid Social Campaigns, User Behavior, Growth Models, Funnels, Experimentation, Communication, Collaboration, Creativity, Ownership, Action Bias

ASSUMPTION: The application process at Gizmo is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• SQL
• PostHog
• TikTok Ads Manager
• Instagram Ads Manager
• YouTube Ads Manager
• Other emerging channel advertising platforms

ASSUMPTION: The ideal candidate will be comfortable using and learning new tools and technologies as needed to drive growth and success for the company.

👔 Cultural Fit Considerations

Company Values:

• Remember everything you learn
• Make learning fun
• Help students succeed
• Embrace continuous learning and improvement

Work Style:

• Collaborative and supportive
• Data-driven and analytical
• Creative and innovative
• Fast-paced and results-oriented

Self-Assessment Questions:

• Do you align with Gizmo's mission to make learning fun and accessible for everyone?
• Are you comfortable working in a fast-paced, early-stage startup environment?
• Do you thrive in a collaborative, data-driven, and creative work environment?

ASSUMPTION: Gizmo values candidates who are passionate about its mission, comfortable working in a fast-paced startup environment, and able to thrive in a collaborative, data-driven, and creative work environment.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to optimize campaign performance and monitor results.
• The company is growing rapidly, which may present challenges in terms of prioritization and adaptability.
• The role may evolve over time, requiring the candidate to adapt and take on new responsibilities as the company grows.
• The competitive nature of the startup environment may present challenges in terms of attracting and retaining top talent.

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, early-stage startup environment.

📈 Similar Roles Comparison

• This role is unique in its focus on growth for an AI gamification learning platform, but it shares similarities with other Growth Manager or Product Marketing Manager roles in the education and AI spaces.
• Compared to other early-stage startups, Gizmo offers a unique value proposition and a strong focus on growth and user acquisition.
• Career progression in this role may involve taking on additional responsibilities as the company grows, potentially leading to a role as the Head of Growth or a similar position.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, and career progression is closely tied to the company's growth and success.

📝 Sample Projects

• Developing and executing a paid social campaign to drive user acquisition and engagement for a new learning module
• Analyzing user behavior data to identify growth levers and optimize the onboarding process
• Designing and implementing an experiment to test the impact of different messaging strategies on user retention

ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and challenges the ideal candidate may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy for the next 12-24 months, and how this role fits into that plan?
• How does the company approach experimentation and testing new growth strategies?
• What are the biggest challenges the company is currently facing in terms of user acquisition and retention, and how does this role address those challenges?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the growth opportunities available to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in growth, marketing, and analytics.
• Prepare for your interview by researching Gizmo's mission, values, and growth strategies, and be ready to discuss your experience with paid social campaigns and your understanding of growth models and funnels.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.