Growth Manager | AI Gamification Startup

📌 Core Information

🔹 Job Title: Growth Manager | AI Gamification Startup

🔹 Company: Gizmo

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Hybrid (4 days in office)

🔹 Category: Education, AI, Startup

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days per week in London office)

🚀 Job Overview

Key aspects of this role include:

• Scaling user acquisition, engagement, and retention for Gizmo's AI gamification learning platform
• Designing and executing growth plans and experiments across the full funnel
• Collaborating closely with founders to build a world-class growth function
• Leveraging data-driven insights to inform decision-making and optimize growth strategies

ASSUMPTION: This role requires a high degree of ownership, creativity, and a bias for action, as the first dedicated growth hire at Gizmo. The ideal candidate will be comfortable operating in a fast-paced, early-stage startup environment.

📋 Key Responsibilities

✅ Launch and optimize paid campaigns across TikTok, Instagram, YouTube, and other emerging channels

✅ Analyze user behavior using tools like SQL, PostHog, and others to identify growth levers and build a clear analytics setup

✅ Test new channels and messaging to unlock scalable growth opportunities

✅ Own key growth metrics and regularly share insights with the team

✅ Design growth experiments across the full funnel as the role evolves

✅ Build the foundations for a world-class growth function

ASSUMPTION: This role requires a strong understanding of growth models, funnels, experimentation, and compounding loops. The ideal candidate will have experience in growth, product marketing, or performance marketing and be proficient in SQL and analytics tools.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 2-5 years of experience in growth, product marketing, or performance marketing, with a strong track record of driving user acquisition, engagement, and retention

Required Skills:

• Proficient in SQL and comfortable using product or marketing analytics tools
• Expert level experience running paid social campaigns, especially across platforms like TikTok, Instagram, and YouTube
• Deep understanding of growth models, funnels, experimentation, and compounding loops
• Highly self-motivated, with a strong sense of ownership, creativity, and a bias for action
• Strong communication and collaboration skills
• Excited to help scale a product people already love
• Experience working in early-stage startups or founding experience

Preferred Skills:

• Experience with social networks or gamified products

ASSUMPTION: While not essential, experience with social networks or gamified products could provide a competitive edge in this role, given Gizmo's focus on AI gamification learning.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Growth Manager role in London with 2-5 years of experience)

Benefits:

• Highly competitive salary
• Equity included - you’ll own a piece of what you’re building
• Hybrid working model with 4 days per week in the London Liverpool Street office
• The opportunity to be one of the earliest employees in one of the UK’s fastest-growing startups

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely for 3 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Manager role in London with 2-5 years of experience. The actual salary may vary depending on factors such as the candidate's specific experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Education, AI, and Gamification

Company Size: 2-10 employees (Early-stage startup)

Founded: 2019

Company Description:

• Gizmo is an AI startup on a mission to make learning so easy that anyone can learn anything
• They are building Duolingo for Anything – a platform that uses gamification and social mechanics to make learning fun
• With over 1 million monthly active users and $4M in annual recurring revenue, Gizmo is already one of the fastest-growing startups in the UK

Company Specialties:

• AI gamification learning platform
• User acquisition and engagement
• Scaling early-stage startups

Company Website: gizmo.ai

ASSUMPTION: Gizmo's focus on AI gamification learning and user acquisition makes it an attractive opportunity for candidates interested in the EdTech and AI spaces.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the founders and works closely with them to design and execute growth strategies

Work Arrangement: Hybrid (4 days per week in the London office, 3 days remote)

Growth Opportunities:

• As the first dedicated growth hire, this role offers significant growth potential as Gizmo scales
• Opportunities to expand the growth team and take on more responsibilities as the company grows
• Potential to work on various aspects of the business, from product to marketing to analytics

ASSUMPTION: This role provides ample opportunities for growth and learning, as the ideal candidate will help shape Gizmo's growth function and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in London's Liverpool Street area

Office Location(s): 6 Ash Road, London, E15 1HL, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech scene
• The Liverpool Street area is well-connected by public transportation and offers numerous amenities
• Gizmo's office is located in a creative and collaborative workspace, fostering a dynamic work environment

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for 3 days per week

ASSUMPTION: Gizmo's hybrid work arrangement offers the best of both worlds – the opportunity to collaborate and learn from colleagues in the office, along with the flexibility to work remotely for part of the week.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Data challenge or case study to evaluate problem-solving skills and growth mindset
• Final interview with founders to discuss growth strategy, alignment, and next steps

Key Assessment Areas:

• Data-driven decision-making and analytics skills
• Growth mindset and creative problem-solving
• Collaboration and communication skills
• Alignment with Gizmo's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Gizmo's platform and growth challenges in your application materials
• Prepare for the data challenge or case study by brushing up on your SQL and analytics skills
• Research Gizmo's mission, values, and culture to ensure a strong fit

ATS Keywords: Growth, Product Marketing, Performance Marketing, SQL, Analytics, Paid Social Campaigns, User Behavior, Growth Models, Experimentation, Ownership, Action Bias

ASSUMPTION: Gizmo's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of growth strategies and a passion for Gizmo's platform.

🛠️ Tools & Technologies

• SQL
• PostHog
• TikTok Ads Manager
• Instagram Ads Manager
• YouTube Ads
• Other emerging social media platforms and analytics tools

ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed to optimize growth strategies.

👔 Cultural Fit Considerations

Company Values:

• Remember everything you learn
• Make learning fun
• Help people learn

Work Style:

• Collaborative and data-driven
• Fast-paced and dynamic
• Focused on user acquisition, engagement, and retention

Self-Assessment Questions:

• Do you share Gizmo's passion for making learning fun and accessible?
• Are you comfortable operating in a fast-paced, early-stage startup environment?
• Do you thrive in a collaborative, data-driven work culture?

ASSUMPTION: Gizmo's company values and work style are central to its mission and culture. Candidates who align with these values and thrive in a collaborative, data-driven environment will be most successful in this role.

⚠️ Potential Challenges

• Operating in a fast-paced, early-stage startup environment may require adaptability and flexibility
• Gizmo's focus on user acquisition and engagement may involve working with tight deadlines and performance targets
• As the first dedicated growth hire, this role may involve wearing multiple hats and taking on new responsibilities as the company grows
• The hybrid work arrangement may require strong self-motivation and time management skills when working remotely

ASSUMPTION: While Gizmo offers numerous opportunities for growth and learning, candidates should be prepared to face the challenges and demands of working in an early-stage startup environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven decision-making and user acquisition strategies
• Gizmo's focus on AI gamification learning sets it apart from other EdTech companies, offering a unique opportunity to work at the intersection of education, technology, and gaming
• As the first dedicated growth hire, this role offers significant growth potential and the chance to shape Gizmo's growth function

ASSUMPTION: This role is unique in its focus on AI gamification learning and user acquisition strategies, offering candidates a compelling opportunity to work in a dynamic and innovative field.

📝 Sample Projects

• Developing and optimizing paid social campaigns to drive user acquisition and engagement
• Analyzing user behavior data to identify growth levers and optimize the product funnel
• Designing and executing growth experiments to test new channels, messaging, and strategies
• Building and maintaining a clear analytics setup to track key growth metrics and inform decision-making

ASSUMPTION: These sample projects reflect the core responsibilities of the Growth Manager role and provide insight into the day-to-day tasks and challenges faced by the ideal candidate.

❓ Key Questions to Ask During Interview

• How does Gizmo plan to scale its user base in the next 12 months, and how will this role contribute to that growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gizmo support the professional development and growth of its employees?
• What are the most significant challenges Gizmo faces in terms of user acquisition, engagement, and retention, and how can this role address them?
• How does Gizmo foster a collaborative and data-driven work culture, and what role does this position play in maintaining that culture?

ASSUMPTION: These key questions are designed to help candidates assess their fit for the role, understand Gizmo's growth strategy, and ensure alignment with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the data challenge or case study by brushing up on your SQL and analytics skills
• Research Gizmo's mission, values, and culture to ensure a strong fit
• Follow up with Gizmo one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.