Growth Manager, Creators

📌 Core Information

🔹 Job Title: Growth Manager, Creators

🔹 Company: Wasserman

🔹 Location: USA-CA - Los Angeles HQ, USA-TX - Dallas Office, USA-NY - New York City Office (One Liberty Plaza)

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Recruiting and representing a diverse roster of digital talent across various passion areas and creator formats.
• Managing day-to-day business and brand development for represented talent.
• Supporting talent growth through digital strategy, creative content, PR initiatives, and innovative partnerships.
• Establishing strong relationships with key stakeholders across entertainment, sports, music, and other industries.
• Collaborating closely with internal teams to ensure a cohesive approach to talent development and brand enhancement.

ASSUMPTION: This role requires a strong understanding of the digital landscape, social media platforms, and the creator economy. It also demands excellent interpersonal skills, strategic thinking, and the ability to build and maintain strong relationships.

📋 Key Responsibilities

✅ Recruit and represent digital talent, focusing on various passion areas such as fitness, health and wellness, fashion, family, beauty, etc.

✅ Serve as the primary point of contact and trusted advisor for a roster of digital creators.

✅ Develop and execute personalized career strategies to build, scale, and elevate talent brands.

✅ Identify opportunities for talent growth through digital strategy, creative content, PR initiatives, and innovative partnerships.

✅ Establish strong relationships with key stakeholders across various industries to navigate talent careers effectively.

✅ Collaborate closely with internal teams to ensure a cohesive approach to talent development and brand enhancement.

✅ Regularly analyze talent performance, providing strategic insights and recommendations for continuous brand and market value growth.

✅ Foster strong and supportive relationships with creators, ensuring open communication and alignment with their personal and professional goals.

✅ Stay informed about industry trends, competitor analysis, and emerging opportunities within the digital and creator economy to offer proactive guidance.

✅ Identify, establish, and maintain relationships with digital talent, whether represented by Wasserman or other agencies.

✅ Work closely with agents and other employees across the Talent division to help drive opportunities for clients represented.

✅ Stay informed on the latest social trends for digital creators.

✅ Remain at the forefront of the creator landscape, regularly and proactively identifying new and emerging creators.

✅ Be live, onsite, and in person for important talent meetings and activations.

✅ Regularly update senior executives on activities and workstreams for clients.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. It also demands a deep understanding of the digital landscape and the ability to adapt to new trends and platforms.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent industry experience.

Experience: 3-5+ years of direct talent management or influencer marketing experience.

Required Skills:

• Deep knowledge of social media from a business and consumer perspective, including advanced knowledge of X, Instagram, TikTok, YouTube, Snapchat, and Facebook.
• Familiarity with social media monitoring metrics.
• Superb teamwork and team management skills.
• Extreme discretion: ability to handle confidential information.
• High emotional intelligence and demonstrated ability to build strong interpersonal relationships.
• Well-developed verbal and written communication skills and ability to interact positively with all types of people.
• Professional demeanor when talking to clients.
• Outstanding organizational skills and ability to prioritize tasks and manage multiple projects simultaneously.
• Eagerness to be part of a fast-paced start-up and help grow a next-generation talent agency.
• Willingness and ability to travel, often with short notice.
• Ability to anticipate problems and manage others’ expectations.
• Ability to maintain confidentiality and professionalism in all situations. Ability to exercise discretion, sound judgment, and significant initiative.

Preferred Skills:

• Working knowledge of new media platforms from a business and consumer perspective.

ASSUMPTION: Candidates with a strong background in talent management, influencer marketing, or a related field are likely to be successful in this role. A deep understanding of the digital landscape and social media platforms is essential.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 depending on experience, plus bonus potential if applicable for the role. ASSUMPTION: The salary range provided is a guideline and may vary based on market dynamics, location, experience, specialized skills/training, level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.

Benefits:

• Competitive benefits package (details not specified).

Working Hours: Full-time position with a standard workweek of 40 hours. ASSUMPTION: The role may require working nights and weekends as needed, depending on talent availability and event schedules.

📌 Applicant Insights

🔍 Company Context

Industry: Wasserman operates at the epicenter of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale. The company works with iconic sports and media figures across the world in every major sport, utilizing its extensive influence to maximize negotiations and create meaningful opportunities for its clients across teams, leagues, brands, content, and live events.

Company Size: Wasserman is a mid-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment. ASSUMPTION: This size allows for ample opportunities for collaboration and growth while maintaining a clear hierarchy and established processes.

Founded: Wasserman's founding date is not specified, but it has established itself as a prominent player in the entertainment industry with a presence in 28 countries and more than 70 cities worldwide.

Company Description:

• Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris, and Sydney.
• The company operates at the intersection of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale.
• Wasserman works with iconic sports and media figures across the world in every major sport, utilizing its extensive influence to maximize negotiations and create meaningful opportunities for its clients across teams, leagues, brands, content, and live events.

Company Specialties:

• Talent Representation
• Brands
• Properties
• Baseball
• Basketball
• Broadcast
• Coaching
• Golf
• Soccer
• Action Sports & Olympics
• Digital Marketing
• Sponsorships
• Strategy & Planning
• Research & Insights
• Lifestyle
• Multicultural
• Social Media
• Influencers
• Media Rights
• and Artists

Company Website: www.teamwass.com

ASSUMPTION: Wasserman's extensive global presence and diverse range of services make it an attractive employer for individuals seeking a dynamic and multifaceted work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, tactical execution, and relationship management.

Reporting Structure: The Growth Manager, Creators will report directly to the Senior Vice President of Digital Talent, with potential oversight of junior team members or assistants.

Work Arrangement: This role is on-site, with a standard workweek of 40 hours. However, it may require working nights and weekends as needed, depending on talent availability and event schedules.

Growth Opportunities:

• As Wasserman continues to expand its digital talent roster, there may be opportunities for the Growth Manager, Creators to take on additional responsibilities or manage a larger team.
• With Wasserman's diverse range of services, there may be opportunities for the Growth Manager, Creators to explore other areas of the business, such as brand partnerships or content creation.
• Wasserman's global presence provides opportunities for international travel and exposure to different markets and cultures.

ASSUMPTION: Wasserman's growth and expansion present numerous opportunities for career development and advancement within the company.

🌍 Location & Work Environment

Office Type: Wasserman's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Los Angeles, Dallas, and New York City.

Geographic Context:

• Los Angeles: A vibrant, multicultural city with a thriving entertainment industry, offering a diverse range of cultural experiences and recreational activities.
• Dallas: A bustling metropolis with a strong economy and a growing arts and culture scene, providing ample opportunities for networking and professional development.
• New York City: The cultural and financial capital of the United States, offering unparalleled access to entertainment, arts, and business opportunities.

Work Schedule: Standard workweek of 40 hours, with potential flexibility for working nights and weekends as needed.

ASSUMPTION: Wasserman's office locations provide ample opportunities for networking and collaboration with industry professionals, as well as access to diverse cultural experiences and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Industry knowledge and digital strategy expertise
• Relationship-building and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Wasserman's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the digital landscape and creator economy in your application materials.
• Prepare examples of your past successes in talent management, influencer marketing, or a related field.
• Be ready to discuss your personal brand and how it aligns with Wasserman's company culture.

ATS Keywords: Digital Talent, Creator Management, Influencer Marketing, Social Media Strategy, Talent Development, Brand Enhancement, Relationship Building, Industry Trends, Competitor Analysis, Emerging Opportunities, Strategic Insights, Confidentiality, Discretion, Strategic Thinking, Tactical Execution

ASSUMPTION: Wasserman's interview process is designed to assess candidates' industry knowledge, strategic thinking, communication skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their understanding of the digital landscape and creator economy.

🛠️ Tools & Technologies

• Social media platforms (X, Instagram, TikTok, YouTube, Snapchat, Facebook)
• Social media monitoring tools (e.g., Hootsuite, Sprout Social, Buffer)
• Project management software (e.g., Asana, Trello, Monday.com)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Wasserman's tools and technologies are designed to streamline workflows, facilitate collaboration, and enhance productivity. Candidates should be comfortable using these tools and technologies in a professional setting.

👔 Cultural Fit Considerations

Company Values:

• Passion for Sports, Music, Entertainment, and Culture
• Integrity and Respect
• Collaboration and Teamwork
• Innovation and Creativity
• Accountability and Results-Driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• How do your personal values align with Wasserman's company values?
• How do you approach building and maintaining strong relationships with clients and colleagues?
• How do you stay informed about industry trends and emerging opportunities within the digital and creator economy?
• How do you balance strategic thinking with tactical execution in your day-to-day work?

ASSUMPTION: Wasserman's company culture is fast-paced, collaborative, and results-driven, with a strong emphasis on innovation and creativity. Candidates should be able to demonstrate their alignment with these values and work styles in their application materials and interviews.

⚠️ Potential Challenges

• Managing a diverse roster of digital talent with varying needs and priorities.
• Keeping up with the fast-paced and ever-evolving digital landscape and creator economy.
• Balancing strategic thinking with tactical execution and day-to-day management tasks.
• Navigating the complex and dynamic entertainment industry, with its unique challenges and opportunities.

ASSUMPTION: Wasserman's role as a growth manager for digital talent presents unique challenges and opportunities, requiring a strong understanding of the digital landscape, strategic thinking, and excellent interpersonal skills.

📈 Similar Roles Comparison

• This role differs from other talent management positions in its focus on digital creators and the creator economy. It requires a deep understanding of social media platforms and digital strategy.
• Wasserman's global presence and diverse range of services provide unique opportunities for career development and growth not available in more specialized or niche agencies.
• As a mid-level management role, this position offers opportunities for strategic thinking and tactical execution, with potential for advancement to senior-level positions within the company.

ASSUMPTION: Wasserman's unique position in the entertainment industry and focus on digital talent make this role distinct from other talent management positions. Its global presence and diverse range of services provide ample opportunities for career development and growth.

📝 Sample Projects

• Developing a comprehensive digital strategy for a fitness influencer, including content creation, platform optimization, and audience engagement.
• Negotiating brand partnerships and sponsorships for a beauty creator, maximizing revenue and brand exposure.
• Managing a talent's social media presence during a live event, ensuring consistent messaging and real-time engagement with fans.

ASSUMPTION: Wasserman's digital talent roster presents a wide range of project opportunities, from strategic planning and content creation to event management and brand partnerships.

❓ Key Questions to Ask During Interview

• How does Wasserman support the growth and development of its digital talent roster?
• What opportunities are there for collaboration and knowledge-sharing between the Digital Talent division and other areas of the business?
• How does Wasserman approach diversity, equity, and inclusion in its talent management strategies?
• What are the most challenging aspects of managing a diverse roster of digital talent, and how does Wasserman address these challenges?
• How does Wasserman stay informed about industry trends and emerging opportunities within the digital and creator economy?

ASSUMPTION: Wasserman's interview process is designed to assess candidates' industry knowledge, strategic thinking, communication skills, and cultural fit. Applicants should be prepared to ask thoughtful questions that demonstrate their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital strategy, talent management, and influencer marketing.
• Prepare examples of your past successes in talent management, influencer marketing, or a related field, demonstrating your ability to drive results and grow talent brands.
• Be ready to discuss your personal brand and how it aligns with Wasserman's company culture.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.