🔹 Job Title: Growth Marketing Lead (Performance & Campaign)
🔹 Company: Lamudi
🔹 Location: Makati City, Philippines
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in growth marketing, performance marketing, or e-commerce, with a focus on driving sales and customer acquisition through digital channels.
✅ Performance Marketing & Lead Generation: Run paid ad campaigns, develop and execute lead generation strategies, optimize cost-per-acquisition (CPA), and implement retargeting campaigns
✅ Conversion Rate Optimization (CRO) & E-Commerce Growth: Improve user journey, run A/B tests, implement persuasive copywriting, and create compelling offers
✅ SEO & Organic Growth: Optimize content for high-intent keywords, develop educational resources, and improve on-site searchability
✅ CRM, Email & Retention Marketing: Automate and personalize email/SMS campaigns, build automated follow-ups, and develop loyalty programs
✅ Affiliate & Referral Marketing: Create incentivized referral programs and partner with industry influencers
✅ Data Analytics & Reporting: Track conversion performance, optimize marketing spend based on ROI data, and make data-backed decisions
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to achieve sales and customer acquisition targets.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in growth marketing, e-commerce, or performance marketing (ideally in real estate, SaaS, or classifieds businesses)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in driving sales and customer acquisition through digital marketing channels, with a strong focus on performance and optimization.
Salary Range: PHP 800,000 - 1,200,000 per year (based on industry standards for a mid-level marketing role in the Philippines)
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the Philippines. The actual salary may vary depending on the candidate's experience and skills.
Industry: Lamudi is a leading property technology (PropTech) company in Indonesia, providing solutions for everyone to market, rent, sell, buy, and finance property with a seamless end-to-end experience.
Company Size: Lamudi has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Lamudi was founded in 2014 and has since grown to become a part of Digital Classifieds Group, a leading operator of online property marketplaces in Southeast Asia.
Company Description:
Company Specialties:
Company Website: http://www.lamudi.co.id
ASSUMPTION: Lamudi's focus on the real estate industry and its growth potential in Southeast Asia presents an exciting opportunity for marketing professionals to make a significant impact.
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Full-time, on-site position with standard office hours
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the real estate tech industry and make a significant impact on the company's growth and success.
Office Type: Modern, collaborative office space with amenities and facilities to support employee productivity and well-being
Office Location(s): Makati City, Philippines
Geographic Context:
Work Schedule: Standard office hours, Monday-Friday, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The Makati City location provides a convenient and engaging work environment for employees, with easy access to amenities and transportation options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth marketing, performance marketing, e-commerce, lead generation, conversion rate optimization, SEO, email automation, data analytics, Google Ads, Meta Ads, LinkedIn Ads
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and demonstrate their understanding of Lamudi's business and the role's requirements.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to execute marketing campaigns, track performance, and optimize results.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with Lamudi's company values and work style to ensure a successful and fulfilling work environment.
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the success of the campaigns or initiatives.
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Lamudi's business.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.