📌 Core Information
🔹 Job Title: Growth Manager - Digital Acquisition
🔹 Company: TELUS
🔹 Location: Toronto, ON & Vancouver, BC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Hybrid (Vancouver office)
🚀 Job Overview
Key aspects of this role include:
- Managing a team focused on digital acquisition strategy and execution across TELUS' digital properties
- Collaborating with cross-functional partners to increase customer acquisition and drive measurable growth
- Developing and implementing strategies that increase user acquisition and digital growth
- Defining and owning the digital acquisition roadmap across product categories
- Overseeing strategic planning and campaign execution aligned with omnichannel acquisition efforts
ASSUMPTION: This role requires a strong understanding of omnichannel media and performance marketing, as well as excellent stakeholder communication and multitasking abilities.
📋 Key Responsibilities
✅ Manage a team of growth marketers owning the digital acquisition strategy and execution roadmap across TELUS.com, the TELUS App, and Koodo.com
✅ Collaborate with cross-functional partners including Marketing, Paid Media, 1:1 Communications, and Digital Sales to increase customer acquisition through TELUS' digital properties
✅ Remove blockers, prioritize roadmap initiatives, and empower your pod to drive measurable growth
✅ Blend creative thinking with analytical synthesis to develop and implement strategies that increase user acquisition and digital growth
✅ Define and own the digital acquisition roadmap across product categories (TELUS Mobility, Home Solutions, Emerging, Koodo)
✅ Drive influence across Paid and Owned channels, ensuring effective digital journeys and experiences
✅ Oversee strategic planning and campaign execution aligned with omnichannel acquisition efforts
✅ Lead coordination of digital-only event campaigns and Web as Product strategies for prospects
✅ Collaborate closely with Digital Sales and UX on optimizing pre-checkout and eligibility flows
✅ Support cross-functional testing of digital-exclusive messaging, offers, and creative variations
✅ Track and report digital's role in influencing new customer acquisition, including app-driven wins
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong communication and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-8 years of experience in digital marketing, growth, or ecommerce acquisition
Required Skills:
- Excellent stakeholder communication and multitasking ability
- Strong understanding of omnichannel media and performance marketing
- A proactive and experimental approach to finding new ways to drive digital growth
- Experience leading cross-functional teams and managing complex project workflows
- Exceptional communication and prioritization skills
- Comfortable working in a fast-paced, agile environment with cross-functional teams
Preferred Skills:
- Experience with data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Knowledge of A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - 140,000 per year (based on industry standards for a Growth Manager role with 6-8 years of experience in the telecommunications industry)
Benefits:
- Flexible work hours and hybrid work environment
- Casual, inclusive, and collaborative culture
- Annual volunteer opportunities and community initiatives
- Snacks, team lunches, and social events (virtual and in-person)
- Strong and supportive digital content practice
Working Hours: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Large enterprise)
Founded: 1999 (as a result of the merger of AGT and BCE Inc.)
Company Description:
- TELUS is a leading national telecommunications company in Canada, with $9.6 billion in annual revenue and 12 million customer connections
- TELUS provides a wide range of communications products and services, including data, Internet protocol (IP), voice, entertainment, and video
- TELUS is committed to giving back to local communities, contributing $158 million to charitable and not-for-profit organizations and volunteering over 3 million hours of service since 2000
Company Specialties:
- Telecommunications services
- Wireless, wireline, Internet, and TV services
- Customer experience and digital innovation
Company Website: www.telus.com
ASSUMPTION: TELUS is a well-established company in the telecommunications industry, with a strong focus on customer experience and digital innovation.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Director, Digital Acquisition and Retention
Work Arrangement: Hybrid (with a requirement to work from the Vancouver office)
Growth Opportunities:
- Potential to advance to a Director or Manager role within the Digital Acquisition and Retention team
- Opportunities to work on high-impact projects and initiatives, driving digital growth across TELUS' digital properties
- Chance to develop leadership and mentoring skills by managing a team of growth marketers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the Digital Acquisition and Retention team or explore other roles within TELUS.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology
Office Location(s): Toronto, ON & Vancouver, BC
Geographic Context:
- Toronto, ON: A multicultural city with a vibrant tech scene, offering a high quality of life and numerous amenities
- Vancouver, BC: A coastal city known for its natural beauty, diverse culture, and strong tech industry
Work Schedule: Full-time (40 hours per week), with flexible scheduling options and the opportunity to work remotely some of the time
ASSUMPTION: The work environment at TELUS is collaborative, inclusive, and focused on digital innovation, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and team members
- Final interview with the Director, Digital Acquisition and Retention
Key Assessment Areas:
- Digital marketing and growth strategies
- Cross-functional team leadership and collaboration
- Analytical and problem-solving skills
- Cultural fit and alignment with TELUS' values
Application Tips:
- Highlight your experience in digital marketing, growth, or ecommerce acquisition, and provide specific examples of your achievements
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and collaboration skills
ATS Keywords: Digital acquisition, digital growth, digital marketing, cross-functional team leadership, performance marketing, omnichannel media, stakeholder communication, multitasking, agile environment
ASSUMPTION: The application process for this role is likely competitive, and candidates should be prepared to demonstrate their relevant skills and experiences through their application materials and interviews.
🛠️ Tools & Technologies
- Google Analytics
- Marketo (or similar marketing automation platform)
- Tableau (or similar data visualization tool)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- We care about our customers, communities, and each other
- We do what's right, always
- We believe in the power of our people
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in an agile and adaptable work setting?
- Do you have a strong commitment to customer care and doing what's right?
ASSUMPTION: TELUS values a strong cultural fit, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- The role may require working with multiple stakeholders, which can be challenging at times
- The pace of work may be fast and demanding, requiring strong multitasking and prioritization skills
- The role may involve working on tight deadlines and managing competing priorities
- The role may require occasional travel between Toronto and Vancouver offices
ASSUMPTION: While this role offers many exciting opportunities, candidates should be prepared to face potential challenges related to stakeholder management, workload, and travel.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Digital Acquisition Manager role in other industries, but may have a stronger focus on cross-functional team leadership and collaboration in the telecommunications industry
- Compared to other roles in the telecommunications industry, this role may have a greater emphasis on digital innovation and customer experience
- Career progression in this role may involve advancing to a Director or Manager role within the Digital Acquisition and Retention team or exploring other roles within TELUS
ASSUMPTION: This role is similar to other Growth Marketing or Digital Acquisition Manager roles, but may have unique aspects related to the telecommunications industry and TELUS' focus on digital innovation and customer experience.
📝 Sample Projects
- Developing and executing a digital acquisition strategy for a new product launch
- Optimizing the digital customer journey to improve conversion rates and reduce churn
- Collaborating with cross-functional teams to test and implement new digital-exclusive messaging, offers, and creative variations
ASSUMPTION: The specific projects in this role may vary depending on the candidate's experience and the team's needs, but will likely involve digital acquisition strategies, customer journey optimization, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Digital Acquisition and Retention team?
- How does TELUS support the professional development and growth of its employees in this role?
- Can you provide an example of a successful digital acquisition campaign that the team has executed recently?
- How does TELUS measure the success of its digital acquisition efforts, and how does this role contribute to those metrics?
- What is the work-life balance like for this role, and how does TELUS support its employees in achieving a healthy work-life balance?
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and collaboration skills
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
