Growth Manager - Digital Lending

📌 Core Information

🔹 Job Title: Growth Manager - Digital Lending

🔹 Company: Renmoney

🔹 Location: Lagos, Nigeria

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition and growth strategies for Renmoney's digital lending platform
• Collaborating with cross-functional teams to identify and optimize growth opportunities
• Conducting market research and data analysis to inform decision-making
• Managing and optimizing digital marketing campaigns to achieve revenue targets
• Working in a hybrid environment with a high-performing team

ASSUMPTION: This role requires a strong background in digital marketing and analytics, with a focus on user acquisition and growth strategies in the financial or technology sector.

📋 Key Responsibilities

✅ Provide user insights by blending data with a deep understanding of user needs, habits, and perceptions

✅ Work with different departments to identify, measure, and optimize growth opportunities and models

✅ Identify, implement, and optimize the best acquisition strategies online and offline to support revenue targets

✅ Run experiments to determine the most effective variants for copy, products, features, etc.

✅ Perform any other tasks as advised by the Head, Marketing & Communications

ASSUMPTION: The role requires a strong analytical mindset, with the ability to translate data insights into actionable growth strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in any field

Experience: Minimum 4 years’ experience in Digital Marketing and Analytics, with a focus on growing app and web channels for a financial or technology business

Required Skills:

• Digital Marketing
• Analytics
• Market Research
• User Acquisition
• Campaign Measurement
• Optimization
• Reporting
• Data Insights
• Growth Strategies
• Experimentation
• Collaboration
• User Insight
• Revenue Targets
• Copywriting
• Product Features

Preferred Skills:

• Experience with A/B testing and optimization tools
• Familiarity with SQL or other data querying languages
• Knowledge of the Nigerian financial services market

ASSUMPTION: Candidates with relevant experience in digital marketing and analytics, along with a strong understanding of user acquisition strategies, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: ₦5,000,000 - ₦7,000,000 per annum (Based on experience and market standards for similar roles in Lagos)

Benefits:

• Health insurance
• Retirement savings plan
• Employee referral bonus
• Professional development opportunities

Working Hours: 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Lagos, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Renmoney operates in the competitive Nigerian financial services market, offering loans, savings, and payment services to consumers and businesses.

Company Size: Renmoney is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Renmoney was founded in 2012, with a mission to make finance simple, useful, and accessible to everyone.

Company Description:

• Renmoney is a digital banking platform that leverages data-driven insights to understand users better and build useful financial products.
• The company offers convenient loans, savings, and investment options to help users achieve their financial goals.
• Renmoney runs a hybrid work model, with some employees working fully remote and others working remotely and coming into the office a few times a week.

Company Specialties:

• Loans
• Savings and Fixed Deposits
• Digital Banking

Company Website: http://www.renmoney.com

ASSUMPTION: Renmoney's focus on data-driven insights and user-centric financial products sets it apart in the competitive Nigerian financial services market.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career progression within the marketing department and the broader organization.

Reporting Structure: The Growth Manager reports directly to the Head, Marketing & Communications and works closely with other departments, including Products, Data Science, and Sales.

Work Arrangement: Hybrid work model, with remote work options and on-site work required a few times a week.

Growth Opportunities:

• Potential career progression to senior roles within the marketing department or other functions within the organization.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.
• Professional development opportunities, such as training and workshops, to enhance skills and knowledge.

ASSUMPTION: The hybrid work model offers a balance between remote work flexibility and in-person collaboration, fostering a productive work environment.

🌍 Location & Work Environment

Office Type: Renmoney's offices are modern and collaborative spaces designed to facilitate productivity and innovation.

Office Location(s): Ikoyi, Lagos; Surulere, Lagos; Ikeja, Lagos

Geographic Context:

• Lagos is the commercial hub of Nigeria, with a vibrant and dynamic business environment.
• The city offers a mix of urban and suburban living options, with a wide range of amenities and attractions.
• Lagos has a tropical wet and dry climate, with two distinct seasons: a wet season from April to October and a dry season from November to March.

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM, Monday to Friday. Employees are encouraged to maintain a healthy work-life balance.

ASSUMPTION: The modern office spaces and flexible work schedule contribute to a productive and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study
• Final interview with the hiring manager and/or other department heads
• Background check and offer

Key Assessment Areas:

• Digital marketing and analytics skills
• Growth strategy development and implementation
• Data analysis and interpretation
• Collaboration and communication skills
• Cultural fit and alignment with Renmoney's values

Application Tips:

• Highlight relevant experience in digital marketing and analytics, with a focus on user acquisition and growth strategies.
• Include specific examples of successful growth campaigns or projects in your resume and cover letter.
• Demonstrate your understanding of Renmoney's business and the Nigerian financial services market in your application materials.

ATS Keywords: Digital Marketing, Analytics, User Acquisition, Growth Strategies, Market Research, Campaign Measurement, Optimization, Reporting, Data Insights, Collaboration, User Insight, Revenue Targets, Copywriting, Product Features

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Renmoney's values and growth objectives.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• SEO tools (e.g., SEMrush, Ahrefs)
• CRM software (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and analytics roles, and the candidate should have experience with at least some of them.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Integrity

Work Style:

• Results-oriented
• Adaptable
• Analytical
• Collaborative
• Problem-solving

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding user needs and behaviors?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a proven track record of driving growth and achieving results in a digital marketing role?

ASSUMPTION: Candidates who align with Renmoney's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• The competitive nature of the Nigerian financial services market may present challenges in driving user acquisition and growth.
• The role requires a strong analytical mindset and the ability to translate data insights into actionable growth strategies.
• The hybrid work model may require some adjustment for candidates who prefer fully remote or fully on-site work arrangements.
• The Lagos office environment may present challenges related to traffic congestion and work-life balance for some employees.

ASSUMPTION: Candidates should be aware of these potential challenges and consider how they might address them in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to other Growth Manager or Digital Marketing Manager positions in the financial services industry, with a focus on user acquisition and growth strategies.
• However, Renmoney's emphasis on data-driven insights and customer-centric financial products sets it apart from other companies in the market.
• Candidates with experience in digital marketing and analytics roles in the financial services or technology sectors may find this role particularly appealing.

ASSUMPTION: Candidates should research similar roles in the industry and consider how their skills and experience align with the requirements of this position.

📝 Sample Projects

• Developing and implementing a targeted digital marketing campaign to drive user acquisition and growth for Renmoney's loan products.
• Conducting market research and analysis to identify new growth opportunities and optimize existing strategies.
• Collaborating with cross-functional teams to develop and launch new financial products or features, informed by data-driven insights.

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities the Growth Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does Renmoney approach data-driven decision-making, and how will this role contribute to that process?
• What are the key priorities for this role in the first 90 days?
• How does Renmoney support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Renmoney's careers page
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing and analytics, with a focus on user acquisition and growth strategies.
• Prepare for the interview process by researching Renmoney's business and the Nigerian financial services market.
• Follow up with Renmoney after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.