Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: Gizmo

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (4 days per week in office)

🔹 Category: Education, Startup

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days per week in office)

🚀 Job Overview

Key aspects of this role include:

• Accelerating user acquisition, engagement, and retention for Gizmo's learning platform
• Designing and executing growth plans in collaboration with founders
• Optimizing paid campaigns across TikTok, Instagram, YouTube, and other emerging channels
• Building a clear analytics and attribution setup across product and marketing
• Testing new channels and messaging to unlock scalable growth opportunities

ASSUMPTION: This role requires a strong focus on data-driven decision making and a creative approach to growth strategies.

📋 Key Responsibilities

✅ Launch and optimize paid campaigns across various platforms

✅ Analyze user behavior using tools like SQL, PostHog, and others

✅ Identify growth levers and build a clear analytics and attribution setup

✅ Test new channels and messaging to unlock scalable growth opportunities

✅ Own key growth metrics and regularly share insights with the team

✅ Design growth experiments across the full funnel as the role evolves

✅ Build the foundations for a world-class growth function

ASSUMPTION: This role involves a high degree of ownership and creativity, with a strong emphasis on data analysis and experimentation.

🎯 Required Qualifications

Education: Quantitative university degree (e.g., Computer Science, Data Science, Mathematics, Economics)

Experience: Proven track record in growth, product marketing, or performance marketing

Required Skills:

• Basic knowledge of SQL and comfortable using product or marketing analytics tools
• Expertise in running paid social campaigns, especially on TikTok and Instagram
• Deep understanding of growth models, funnels, experimentation, and compounding loops
• Highly self-motivated, with a strong sense of ownership, creativity, and a bias for action
• Strong communication and collaboration skills

Preferred Skills:

• Experience with social networks or gamified products

ASSUMPTION: Candidates with a strong background in growth marketing and a quantitative degree are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Growth Manager role in London with 2-5 years of experience)

Benefits:

• Highly competitive salary
• Equity included
• Hybrid working model (4 days per week in office)
• Opportunity to be one of the earliest employees in a fast-growing startup

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Manager role in London with the given experience level. The benefits package is competitive for an early-stage startup.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically focused on making learning fun and accessible through gamification and social mechanics

Company Size: 2-10 employees (Early-stage startup)

Founded: 2019

Company Description:

• Gizmo is on a mission to help students remember everything they learn in a simple and fun way
• Uses AI to transform notes and study materials into fun quizzes based on cognitive science
• Growing rapidly with teachers and students across the world who love the efficiency of the tool

Company Specialties:

• AI-powered learning platform
• Gamification and social mechanics
• Fun and engaging educational content

Company Website: https://gizmo.ai/

ASSUMPTION: Gizmo is a fast-growing startup with a unique value proposition in the education industry, focusing on making learning fun and engaging.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the founders and works closely with them to design and execute growth strategies

Work Arrangement: Hybrid (4 days per week in the London Liverpool Street office)

Growth Opportunities:

• As the first dedicated Growth Manager, there is significant room for growth and impact in this role
• Potential to build and lead a growth team as the company scales
• Opportunity to work closely with founders and influence the company's growth strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative startup office

Office Location(s): 6 Ash Road, London, E15 1HL, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• The office is located in Stratford, East London, with easy access to public transportation
• Gizmo offers a hybrid working model, allowing for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely for one day per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Data-driven case study or project to demonstrate growth strategy and analytical skills
• Final interview with founders to discuss the role, growth plans, and long-term vision

Key Assessment Areas:

• Data analysis and interpretation skills
• Creativity and strategic thinking in growth strategies
• Communication and collaboration skills
• Alignment with Gizmo's mission and values

Application Tips:

• Highlight relevant growth marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Gizmo's mission and how your skills align with the role
• Prepare a data-driven case study or project to showcase your growth strategy and analytical skills

ATS Keywords: Growth, Product Marketing, Performance Marketing, SQL, Analytics, Paid Social Campaigns, User Behavior, Experimentation, Creativity, Communication, Collaboration, Ownership, Gamification, Social Mechanics, Data Science, Mathematics

ASSUMPTION: The interview process for this role will focus heavily on data-driven decision making, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• SQL
• PostHog
• TikTok Ads Manager
• Instagram Ads Manager
• YouTube Ads
• Other emerging social media platforms and advertising tools

ASSUMPTION: The tools and technologies required for this role are primarily focused on data analysis, social media advertising, and growth strategy.

👔 Cultural Fit Considerations

Company Values:

• Remember everything you learn
• Make learning fun
• Embrace failure as a stepping stone to success
• Collaborate and learn from each other

Work Style:

• Data-driven and analytical
• Creative and strategic
• Highly self-motivated and proactive
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a strong track record in growth marketing and a passion for making learning fun?
• Are you comfortable working in a fast-paced, early-stage startup environment?
• Do you thrive on data-driven decision making and continuous learning?

ASSUMPTION: Gizmo values candidates who are passionate about their mission, data-driven, creative, and collaborative.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment with a high degree of ownership and responsibility
• Balancing data-driven decision making with creativity and innovation in growth strategies
• Adapting to new social media platforms and advertising tools as they emerge
• Managing a hybrid work arrangement, balancing in-office collaboration and remote work

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced startup environment, the need for continuous learning and adaptation, and balancing data-driven decision making with creativity.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and experimentation to drive growth
• Gizmo's unique value proposition in the education industry sets this role apart from other growth marketing positions
• As the first dedicated Growth Manager, this role offers significant growth potential and the opportunity to make a substantial impact on the company's success

ASSUMPTION: This role is unique in its focus on data-driven growth strategies in the education industry, with significant potential for growth and impact.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive user acquisition and engagement
• Analyzing user behavior data to identify growth levers and optimize the product funnel
• Designing and implementing A/B tests to improve key growth metrics

ASSUMPTION: The sample projects for this role are focused on data analysis, growth strategy, and experimentation to drive user acquisition, engagement, and retention.

❓ Key Questions to Ask During Interview

• How do you envision the growth strategy for Gizmo in the next 12-24 months?
• Can you describe the team structure and how this role fits into the organization?
• What are the most significant challenges the company is currently facing, and how can this role address them?
• How does Gizmo support the professional growth and development of its employees?
• What is the company's long-term vision for the growth function, and how does this role contribute to that?

ASSUMPTION: The key questions to ask during the interview focus on the company's growth strategy, team structure, challenges, and long-term vision for the growth function.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant growth marketing experience and achievements
• Write a compelling cover letter that demonstrates your understanding of Gizmo's mission and how your skills align with the role
• Prepare a data-driven case study or project to showcase your growth strategy and analytical skills
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.