Growth Manager (f/m/d)

📌 Core Information

🔹 Job Title: Growth Manager (f/m/d)

🔹 Company: Sunday GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Gaming, Mobile Apps

🔹 Date Posted: 2025-03-18

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Independently managing user acquisition channels and monetization strategies
• Collaborating with creatives and product teams to improve game marketability and engagement
• Analyzing market trends and competitor data to inform strategic decisions
• Monitoring and optimizing campaign performance to maximize business value
• Mentoring junior team members and contributing to their professional development

ASSUMPTION: This role requires a strong analytical mindset, creativity, and a passion for gaming to succeed.

📋 Key Responsibilities

✅ Set up, monitor, and optimize user acquisition channels and monetization strategies independently

✅ Develop and test new marketing creatives based on brainstorming and competitor analysis

✅ Focus on user LTV by pushing campaigns and influencing product and live ops ideas

✅ Maintain a holistic overview of marketing and monetization channels and products to maximize business value

✅ Communicate effectively with ad network account managers and proactively initiate meetings to drive progress

✅ Document results, derive next steps, and provide valuable feedback to junior team members

✅ Work closely with product owners to prioritize high-impact features on the roadmap for maximum business value

✅ Keep up with emerging market trends and shape competitive growth strategies for games

✅ Segment user cohorts to optimize LTV through targeted marketing and monetization efforts

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 1 year of working experience in mobile performance marketing within the gaming industry, with a minimum of six months operational management of marketing channels

Required Skills:

• Proven experience in mobile performance marketing, with a focus on user acquisition and monetization
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Basic technical knowledge about mobile marketing related technologies (Tracking, MMP, SDK, SKAD)
• Specialized understanding of different networks and ability to set up new campaigns and run products which maximize outcome
• Ability to understand monetization KPIs and their dependencies, and develop appropriate strategies based on this insight
• Responsiveness and ability to cluster needed information and share accordingly

Preferred Skills:

• Experience in marketing Hybrid or Casual games, including user segmentation strategies for those genres
• Fluency in German

ASSUMPTION: Candidates with experience in the gaming industry and a passion for gaming will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Relocation support for candidates moving to Hamburg
• Flexible work setup with three core office days and remote work opportunities
• 30 days of vacation and the chance to work remotely up to 3 weeks per year
• In-house gym and mental health support

Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming Apps

Company Size: Small (11-50 employees)

Founded: 2019

Company Description:

• Sunday fuels hybrid-casual games by developing and marketing fun, easy-to-play mobile games
• Part of the AppLike Group and supported by Bertelsmann, Europe's largest media company
• Focused on leveraging cutting-edge advertising technology for smart, player-friendly monetization

Company Specialties:

• Mobile Games
• User Acquisition
• Monetization
• Game Development
• Hybrid-Casual Games
• Game Acquisition

Company Website: sunday.gg

ASSUMPTION: Sunday is a growing company with a strong focus on innovation and employee development.

📊 Role Analysis

Career Level: Junior to Mid-level

Reporting Structure: This role reports directly to the Head of Growth or a similar senior position

Work Arrangement: Hybrid (3 core office days per week, with remote work flexibility)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the growth team
• Opportunities to collaborate with and learn from experienced team members across various disciplines
• Chance to contribute to the growth and success of a dynamic and innovative gaming company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with an in-house gym and plenty of amenities

Office Location(s): An der Alster 42, Hamburg, 20099, DE

Geographic Context:

• Hamburg is a vibrant city with a rich cultural scene, located in the northern part of Germany
• The office is situated in the heart of Hamburg, close to the Alster lake and various amenities
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The office environment at Sunday is designed to foster collaboration, creativity, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Creativity and innovation
• Communication and collaboration skills
• Passion for gaming and understanding of the gaming industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of user acquisition, monetization, and the gaming industry in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and cultural fit
• Research Sunday's company culture and values to show your enthusiasm and alignment with the company's mission

ATS Keywords: User Acquisition, Monetization, Mobile Performance Marketing, Gaming Industry, Hybrid-Casual Games, Market Analysis, Campaign Optimization, Product Management

ASSUMPTION: The interview process at Sunday is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• App Annie
• AppFollow
• Adjust
• AppsFlyer
• Google Analytics
• Facebook Ads Manager
• Unity Ads
• IronSource

ASSUMPTION: The tools and technologies used in this role may evolve over time as the company grows and adapts to new market trends.

👔 Cultural Fit Considerations

Company Values:

• Player-first mindset
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Responsibility and ownership

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and data-driven

Self-Assessment Questions:

• Do you have a strong passion for gaming and a deep understanding of the gaming industry?
• Are you comfortable working independently and taking ownership of projects?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you open to feedback and continuously seeking opportunities for growth and improvement?

ASSUMPTION: Candidates who align with Sunday's company values and work style will be more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple user acquisition channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-evolving gaming industry
• Balancing the need for creativity and innovation with data-driven decision making
• Adapting to a hybrid work arrangement and maintaining productivity outside of the office

ASSUMPTION: These challenges can be overcome with strong organizational skills, a growth mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or User Acquisition Manager in other gaming companies
• However, Sunday's focus on hybrid-casual games and player-first monetization sets it apart from other gaming companies
• This role offers the opportunity to work on a wide range of games and projects, providing diverse growth and learning experiences

ASSUMPTION: While this role shares similarities with other growth-focused positions in the gaming industry, Sunday's unique approach to gaming and monetization makes it a distinctive opportunity.

📝 Sample Projects

• Developing and optimizing user acquisition campaigns for a new hybrid-casual game launch
• Analyzing market trends and competitor data to inform strategic decisions and improve game performance
• Collaborating with product and creative teams to improve game marketability and engagement through targeted marketing efforts

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work in this role, highlighting the opportunity for growth and learning.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Sunday approach user acquisition and monetization differently from other gaming companies?
• What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming these challenges?
• What opportunities are there for growth and professional development within the growth team and the company as a whole?
• How does Sunday foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and cultural fit
• Research Sunday's company culture and values to show your enthusiasm and alignment with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.