Growth Manager (f/m/d)

📌 Core Information

🔹 Job Title: Growth Manager (f/m/d)

🔹 Company: Sunday GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time, Hybrid (3 core office days)

🔹 Category: Gaming, Mobile Apps

🔹 Date Posted: March 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Independently managing user acquisition and monetization processes for mobile games
• Collaborating with creatives and product teams to maximize business value
• Optimizing marketing and monetization channels to improve LTV and engagement
• Analyzing market trends and competitor data to inform strategic decisions
• Mentoring junior team members and contributing to a collaborative work environment

ASSUMPTION: This role requires a strong analytical mindset, creativity, and a passion for gaming. It is ideal for candidates with experience in mobile performance marketing and a deep understanding of user acquisition and monetization strategies.

📋 Key Responsibilities

✅ Set up, monitor, and optimize user acquisition channels and monetization strategies

✅ Develop and test new marketing creatives based on brainstorming and competitor analysis

✅ Focus on user LTV by pushing campaigns and influencing product and live ops ideas

✅ Maintain a holistic overview of all marketing and monetization channels and products to maximize business value

✅ Communicate effectively with ad network account managers and push upcoming issues to them

✅ Proactively initiate meetings to gain progress and challenge meetings that have no impact

✅ Document results and derive next steps

✅ Evaluate work progress and provide valuable feedback to junior team members

✅ Work closely with product owners to prioritize high-impact features on the roadmap for maximum business value

✅ Keep up with emerging market trends to shape competitive growth strategies for games

✅ Segment user cohorts to optimize LTV through targeted marketing and monetization efforts

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 1 year of working experience in mobile performance marketing, with a minimum of six months operational management of marketing channels

Required Skills:

• Proven experience in mobile performance marketing, ideally within the gaming industry
• Strong understanding of user acquisition KPIs and monetization strategies
• Basic technical knowledge about mobile marketing related technologies (Tracking, MMP, SDK, SKAD)
• Specialized understanding of different networks and ability to set up new campaigns and run products which maximize outcome
• Ability to understand monetization KPIs and their dependencies, and solve upcoming issues independently
• Responsiveness and ability to cluster needed information and share accordingly

Preferred Skills:

• Experience in marketing Hybrid or Casual games, including user segmentation strategies for those genres
• Fluency in German and English

ASSUMPTION: Candidates with experience in mobile gaming and a strong portfolio demonstrating their creative and analytical skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (based on experience and performance)

Benefits:

• Relocation support for candidates moving to Hamburg
• Flexible setup with three core office days and remote work options
• 30 days of vacation and the chance to work remotely up to 3 weeks per year
• In-house gym and mental health support

Working Hours: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely up to 3 weeks per year

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the mobile gaming sector in Germany. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sunday GmbH is a mobile gaming company focused on developing and marketing hybrid-casual games. They are part of the AppLike Group and supported by Bertelsmann, Europe's largest media company.

Company Size: Sunday GmbH has 11-50 employees, providing a dynamic and collaborative work environment.

Founded: 2019

Company Description:

• Sunday GmbH fuels hybrid-casual games by developing and marketing fun, easy-to-play mobile games
• The company leverages cutting-edge advertising technology to deliver smart, player-friendly monetization
• Sunday GmbH is committed to building games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization

Company Specialties:

• Mobile Games
• User Acquisition
• Monetization
• Game Development
• Hybrid-Casual Games
• Game Acquisition

Company Website: sunday.gg

ASSUMPTION: Sunday GmbH is a growing company with a strong focus on innovation and collaboration. They offer a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Junior to Mid-level

Reporting Structure: This role reports directly to the Head of Growth or a similar senior position

Work Arrangement: Hybrid, with three core office days and flexible remote work options

Growth Opportunities:

• On-the-job training and mentorship opportunities
• Potential career progression to senior roles within the growth team or other departments
• Chance to work on high-impact projects and contribute to the company's success

ASSUMPTION: This role offers significant growth potential for candidates looking to build their careers in the mobile gaming industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with an in-house gym and mental health support

Office Location(s): An der Alster 42, Hamburg, 20099, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the gaming industry
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
• Hamburg is home to a diverse and international community, with a strong focus on innovation and technology

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the option to work remotely up to 3 weeks per year

ASSUMPTION: Hamburg offers a dynamic and vibrant work environment, with a strong gaming industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and/or team members
• Final interview or assessment with the Head of Growth or a senior team member

Key Assessment Areas:

• Technical skills and knowledge of mobile performance marketing
• Analytical and problem-solving abilities
• Creativity and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience with user acquisition and monetization strategies in the gaming industry
• Demonstrate your understanding of the mobile gaming market and trends
• Showcase your creativity and analytical skills through your application materials

ATS Keywords: User Acquisition, Monetization, Mobile Performance Marketing, Gaming Industry, KPIs, Campaign Management, Market Analysis, Creative Development, Product Management, Live Operations

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates with relevant experience and skills in the mobile gaming industry.

🛠️ Tools & Technologies

• Mobile marketing platforms (e.g., App Annie, AppFollow, AppTweak)
• Ad networks (e.g., Facebook Ads, Google Ads, Unity Ads)
• Analytics tools (e.g., Google Analytics, Appsflyer, Adjust)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with relevant mobile marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset
• Collaboration
• Innovation
• Player-Focused
• Data-Driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong growth mindset and a passion for learning and improvement?
• Are you comfortable working in a dynamic, collaborative environment with a focus on data-driven decision-making?
• Do you have a creative approach to problem-solving and a strong understanding of the mobile gaming market?

ASSUMPTION: Candidates who are a strong cultural fit for Sunday GmbH will demonstrate a growth mindset, a collaborative work style, and a deep understanding of the mobile gaming industry.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced and dynamic nature of the mobile gaming industry
• Balancing the need for creativity and innovation with data-driven decision-making
• Working effectively in a collaborative, cross-functional team environment

ASSUMPTION: Candidates should be prepared to face these challenges and have a strong set of skills and experiences to draw upon in addressing them.

📈 Similar Roles Comparison

• This role is similar to a User Acquisition Manager or Growth Hacker position in the mobile gaming industry, but with a stronger focus on monetization and a broader scope of responsibilities
• Compared to other gaming industry roles, this position requires a unique blend of analytical, creative, and strategic skills
• Career progression in this role could lead to senior growth or product management positions within the company or the broader gaming industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other positions in the mobile gaming industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new hybrid-casual game launch
• Analyzing user data to identify high-value segments and optimizing monetization strategies for those groups
• Collaborating with the creative team to develop and test new marketing creatives based on brainstorming and competitor analysis

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity for candidates to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the current user acquisition and monetization strategies for Sunday's games, and how this role would contribute to their evolution?
• How does Sunday approach collaboration and communication between the growth, creative, and product teams?
• What are the most significant challenges facing the growth team in the coming months, and how would this role address them?
• How does Sunday support the professional growth and development of its employees, particularly in the growth team?
• What is the company's long-term vision for its games and the growth team's role in achieving that vision?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's long-term goals, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience with user acquisition and monetization strategies in the gaming industry
• Demonstrate your understanding of the mobile gaming market and trends in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.