Growth Manager (Kenya)

📌 Core Information

🔹 Job Title: Growth Manager (Kenya)

🔹 Company: NALA

🔹 Location: London, England, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Kenya)

🚀 Job Overview

Key aspects of this role include:

• Leading NALA's growth in the Kenyan corridor by driving customer acquisition and market share.
• Developing and executing growth strategies to establish NALA as the preferred cross-border payments platform for the Kenyan diaspora.
• Collaborating with Product and Marketing teams to ensure offerings meet the unique needs of Kenya users.
• Building partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence.

ASSUMPTION: This role requires a strong understanding of the Kenyan diaspora and their financial behaviors in key NALA markets (UK, US, EU).

📋 Key Responsibilities

✅ Own and deliver the go-to-market strategy for Kenya-bound payments from the UK, US, and EU.

✅ Design and execute growth campaigns (digital and offline) that drive customer acquisition and retention.

✅ Build partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence.

✅ Analyze market trends, customer insights, and competitor activity to refine growth plans.

✅ Collaborate with Product and Marketing teams to ensure offerings meet the unique needs of Kenya users.

✅ Track and report on key metrics to measure growth performance and ROI of initiatives.

ASSUMPTION: This role involves a high degree of autonomy and requires a proactive, self-starting attitude.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).

Experience: 3+ years of experience in growth marketing, business development, or customer acquisition, with a proven track record in consumer-facing fintech or digital products.

Required Skills:

• Bias towards ambition and action, with a proven ability to smash ambitious targets.
• Deep understanding of the Kenyan diaspora and their financial behaviors in key NALA markets.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Excellent communication and stakeholder management skills.
• Data analysis skills - comfortable with spreadsheets, basic SQL, or analytics tools.
• Experimentation mindset with the ability to test, learn, and iterate quickly.

Preferred Skills:

• Cultural capital and understanding of the Kenyan diaspora community in the UK.
• Experience in fintech, remittances, or financial services.
• Network within UK Kenyan communities.
• Previous experience scaling early-stage corridors or markets.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• 27 Days Off Plus UK Bank Holidays
• Birthday Leave
• Enhanced Parental Leave
• Enhanced Pension
• Global Workspace
• Learning Budget
• Sarabi
• Monthly Socials
• Free Coffee

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on financial inclusion and digital financial services.

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact.

Founded: 2017, with a Y-Combinator backing (W'19).

Company Description:

• NALA is building payments for the next billion, focusing on financial inclusion and mobile money.
• The company aims to provide accessible and affordable financial services to the unbanked and underbanked.
• NALA is headquartered in San Francisco, with a global presence and a remote-friendly work culture.

Company Specialties:

• Financial Inclusion
• Digital Financial Services
• Mobile Money
• Fintech

Company Website: www.nala.com

ASSUMPTION: NALA's mission and values align with its focus on financial inclusion and serving underbanked communities.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company.

Reporting Structure: This role reports directly to the Head of Growth and works cross-functionally with Product and Marketing teams.

Work Arrangement: Remote OK, with a focus on the Kenyan corridor. Occasional travel to key markets may be required.

Growth Opportunities:

• Progression to senior roles within the Growth team or other departments.
• Expanding NALA's presence in other African corridors and markets.
• Gaining experience in cross-border payments, fintech, and financial services.

ASSUMPTION: This role offers significant growth potential, as NALA continues to expand its services and user base.

🌍 Location & Work Environment

Office Type: Remote-friendly, with access to global workspace (WeWork locations) for those who prefer an office environment.

Office Location(s): San Francisco, US (Headquarters); London, UK (Remote OK for this role)

Geographic Context:

• The UK has a significant Kenyan diaspora community, providing ample opportunities for growth and engagement.
• London's time zone overlaps with key NALA markets (UK, US, and Kenya), facilitating collaboration and communication.
• The UK offers a vibrant and diverse cultural scene, with strong connections to African communities.

Work Schedule: Full-time (40 hours per week), with flexibility for remote workers. Occasional evening or weekend work may be required to accommodate time zone differences.

ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and access to a broader talent pool.

💼 Interview & Application Insights

Typical Process:

• Application submission through Workable ATS.
• Interview with the Talent Team (30 minutes).
• Interview with the Hiring Manager (1 hour).
• Assessment & Review Interview (short exercise based on a fictional task).
• Leadership Interview(s) (45 minutes).

Key Assessment Areas:

• Understanding of the Kenyan diaspora and their financial behaviors.
• Analytical and problem-solving skills.
• Communication and stakeholder management skills.
• Cultural fit and alignment with NALA's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the Kenyan diaspora and their financial behaviors in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and cultural fit.

ATS Keywords: Kenyan diaspora, financial behaviors, growth marketing, customer acquisition, fintech, digital financial services, market analysis, partnership building, campaign design, experimentation mindset, data analysis, stakeholder management

ASSUMPTION: NALA's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Spreadsheets (e.g., Microsoft Excel, Google Sheets)
• Basic SQL or analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: NALA values diversity and aims to create an inclusive environment for all employees.
• Ambitious: NALA encourages employees to set ambitious targets and strive for excellence.
• Collaborative: NALA fosters a collaborative work environment, with a focus on cross-functional teamwork.

Work Style:

• Data-driven: NALA makes decisions based on data and analysis, with a focus on continuous improvement.
• Adaptable: NALA operates in a dynamic and evolving market, requiring employees to be adaptable and responsive to change.
• Results-oriented: NALA values employees who take ownership of their work and deliver results.

Self-Assessment Questions:

• Do you have a deep understanding of the Kenyan diaspora and their financial behaviors?
• Are you comfortable working in a remote and adaptable environment?
• Do you thrive in a data-driven and results-oriented work culture?

ASSUMPTION: NALA's company culture is inclusive, ambitious, and collaborative, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Navigating the unique cultural and financial landscape of the Kenyan diaspora.
• Balancing the demands of a fast-paced, growing startup with the need for strategic and long-term planning.
• Managing time zone differences and coordinating with remote teams across multiple continents.
• Adapting to changes in the market and regulatory environment for cross-border payments.

ASSUMPTION: These challenges can be overcome with a strong understanding of the market, effective communication and collaboration, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing or business development roles, this position requires a deep understanding of the Kenyan diaspora and their financial behaviors.
• NALA's focus on financial inclusion and digital financial services sets it apart from other fintech companies.
• This role offers significant growth potential, as NALA continues to expand its services and user base.

ASSUMPTION: This role is unique in its focus on the Kenyan diaspora and NALA's mission to provide accessible and affordable financial services to the unbanked and underbanked.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase user acquisition among the Kenyan diaspora in the UK.
• Analyzing market trends and customer insights to inform growth strategies for the Kenyan corridor.
• Building partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence in the UK and Kenya.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic growth initiatives that drive customer acquisition and market share.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategy for expanding its presence in the Kenyan corridor?
• How does NALA differentiate itself from other cross-border payments providers?
• What are the key challenges facing the Kenyan diaspora in terms of financial services, and how does NALA address these challenges?
• How does NALA support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of NALA's mission, values, and growth strategies, as well as their fit with the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and cultural fit.
• Follow up with the hiring team one week after submitting your application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.