Growth Manager - MoEngage Specialist

📌 Core Information 🔹 Job Title: Growth Manager - MoEngage Specialist 🔹 Company: Puma Energy 🔹 Location: Panama City, Panamá, Panama 🔹 Job Type: Full-Time 🔹 Category: Oil and Gas 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Driving Puma's growth through customer engagement using MoEngage - Leveraging MoEngage's automation features for personalized campaigns across channels - Monitoring and analyzing customer behavior data using MoEngage's analytics - Collaborating with product and marketing teams to align growth strategies with business objectives - Managing and monitoring targeted campaigns including push notifications, in-app messaging, and email marketing ASSUMPTION: This role requires a strong understanding of the MoEngage platform and its capabilities to maximize customer engagement and revenue. 📋 Key Responsibilities ✅ Analyze customer behavior, campaign performance, and engagement metrics to optimize app download strategies and cross-selling initiatives ✅ Collaborate with product and marketing teams to align growth strategies with business objectives ✅ Conduct A/B tests and experiments to identify best-performing strategies and enhance campaign effectiveness ✅ Create, manage, and monitor targeted campaigns to increase user engagement and app downloads ✅ Develop and implement strategic initiatives to drive user acquisition, retention, and cross-sell opportunities through loyalty programs ✅ Generate detailed reports and insights on campaign performance, user retention, and cross-selling effectiveness ✅ Manage email marketing campaigns and Puma Pris social media content and website ASSUMPTION: This role involves continuous learning and adaptation to new features and trends in customer engagement and growth marketing. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or related field; advanced degree preferred Experience: - Demonstrated expertise in using MoEngage platform to manage and optimize user engagement campaigns - Minimum 3-5 years of experience in growth marketing, CRM, or related roles, specifically focused on mobile app growth and engagement Required Skills: - Ability to manage stress and thrive in a fast-paced environment - Excellent communication and collaboration skills - Familiarity with customer loyalty programs and retention strategies - Proactive, data-driven individual with a proven record of leveraging MoEngage's capabilities - Strong analytical skills with the ability to interpret data, build dashboards, and deliver actionable insights - Comfortable with digital tools for customer engagement (e.g., chatbots, social media platforms) Preferred Skills: - Experience in the oil and gas industry - Fluency in Spanish ASSUMPTION: Candidates with experience in the oil and gas industry or fluency in Spanish may have an advantage in this role. 💰 Compensation & Benefits Salary Range: The salary range for this role is estimated to be between $50,000 and $70,000 USD per year, based on industry standards for a Growth Manager with 3-5 years of experience in the oil and gas industry in Panama. Benefits: - Competitive benefits package - Opportunities for professional growth and development - Dynamic and international work environment Working Hours: Full-time position with standard office hours, Monday to Friday, 8:00 AM to 5:00 PM. Occasional flexibility may be required to accommodate campaign needs. ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Puma Energy is a leading global downstream energy business, safely providing energy in more than 35 countries, primarily across central America and Sub-Saharan-Africa. The company operates in the oil and gas industry, focusing on fuels, aviation, lubricants, LPG, and bitumen. Company Size: Puma Energy has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the global energy market. Founded: Puma Energy was founded in 1997 and has since grown to become a major player in the downstream energy sector. Company Description: - Puma Energy is a leading global downstream energy business, safely providing energy in more than 35 countries, primarily across central America and Sub-Saharan-Africa. - The company's purpose is "Energising Communities to help drive growth and prosperity by sustainably serving our customers’ needs in high potential countries around the world." - Puma Energy offers a dynamic and international work environment with opportunities for professional growth and development. Company Specialties: - Fuels - Aviation - Lubricants - LPG - Bitumen Company Website: http://www.pumaenergy.com/ ASSUMPTION: Puma Energy's focus on high potential markets and sustainable energy solutions makes it an attractive employer for individuals seeking to make an impact in the global energy sector. 📊 Role Analysis Career Level: This role is a mid-level position within the growth marketing team, reporting directly to the Marketing Manager. Reporting Structure: The Growth Manager will report directly to the Marketing Manager and collaborate with various internal teams, including marketing, customer support, retail business managers, convenience retail leads, and information systems. Work Arrangement: This role is on-site, with standard office hours Monday to Friday, 8:00 AM to 5:00 PM. Occasional flexibility may be required to accommodate campaign needs. Growth Opportunities: - Opportunities for professional growth and development within the marketing team - Potential to expand the role's responsibilities based on performance and company growth - Exposure to international markets and cross-functional teams ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing team. 🌍 Location & Work Environment Office Type: Puma Energy's Panama office is a modern, professional environment with a collaborative and dynamic atmosphere. Office Location(s): Panama City, Panamá, Panama Geographic Context: - Panama City is the capital and largest city of Panama, with a population of approximately 1.5 million people. - The city is known for its vibrant culture, diverse food scene, and historic sites, such as the Panama Canal and Casco Viejo. - Panama City offers a tropical climate, with warm temperatures year-round and high humidity. Work Schedule: Standard office hours, Monday to Friday, 8:00 AM to 5:00 PM, with occasional flexibility required to accommodate campaign needs. ASSUMPTION: Panama City offers a dynamic and multicultural work environment, with a wide range of cultural attractions and activities to explore outside of work hours. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR department 3. Technical interview with the Marketing Manager to assess MoEngage platform expertise 4. Final interview with the Marketing Manager and relevant team members Key Assessment Areas: - MoEngage platform expertise - Data analysis and interpretation skills - Campaign management and optimization strategies - Collaboration and communication skills Application Tips: - Tailor your resume and cover letter to highlight your relevant experience with the MoEngage platform and growth marketing strategies - Prepare examples of successful campaigns you've managed and the results you achieved - Research Puma Energy's business and industry to demonstrate your understanding of the company and its goals ATS Keywords: MoEngage, growth marketing, customer engagement, campaign optimization, data analysis, oil and gas industry ASSUMPTION: Puma Energy's application process is designed to assess candidates' technical skills and cultural fit, with a focus on their ability to drive growth and engagement using the MoEngage platform. 🛠️ Tools & Technologies - MoEngage platform - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Analytics - Social media management tools (e.g., Hootsuite, Buffer) - Email marketing platforms (e.g., Mailchimp, Constant Contact) ASSUMPTION: Familiarity with the MoEngage platform and relevant marketing tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Safety: Prioritizing the safety of our employees, customers, and the environment - Integrity: Acting with honesty and transparency in all our actions - Respect: Valuing and appreciating the diversity of our employees and customers - Responsibility: Taking ownership of our actions and their impact on our stakeholders - Excellence: Striving for continuous improvement and high performance Work Style: - Collaborative and team-oriented - Data-driven and analytical - Adaptable and responsive to change - Results-oriented and focused on driving growth Self-Assessment Questions: 1. How have you leveraged the MoEngage platform to drive significant growth in mobile app downloads and boost cross-selling through loyalty programs in previous roles? 2. Can you describe a time when you had to adapt to a significant change in a campaign or strategy, and how you approached it? 3. How do you prioritize and manage multiple projects and deadlines in a fast-paced environment? ASSUMPTION: Puma Energy values candidates who align with their core values and can thrive in a collaborative, data-driven, and adaptable work environment. ⚠️ Potential Challenges - Managing stress and maintaining work-life balance in a fast-paced, dynamic environment - Keeping up with the latest trends and features in customer engagement and growth marketing - Collaborating effectively with cross-functional teams and stakeholders with varying priorities and goals ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills. 📈 Similar Roles Comparison - Product Manager - MoEngage: This role focuses on product development and management within the MoEngage platform, while the Growth Manager role focuses on leveraging the platform to drive customer engagement and growth. - Marketing Manager - Oil and Gas Industry: This role oversees the overall marketing strategy for the company, while the Growth Manager role focuses specifically on driving growth through customer engagement and retention. - CRM Specialist - MoEngage: This role focuses on managing customer relationships and data within the MoEngage platform, while the Growth Manager role focuses on leveraging the platform to drive customer engagement and growth. ASSUMPTION: These roles share some similarities, such as a focus on the MoEngage platform and customer engagement, but have distinct responsibilities and priorities. 📝 Sample Projects 1. Campaign Optimization: Analyze campaign performance data using MoEngage analytics to identify trends and opportunities for optimization. Develop and implement A/B tests to improve campaign effectiveness and drive user engagement. 2. Loyalty Program Development: Collaborate with the product team to develop and launch a new loyalty program using MoEngage's automation features. Monitor and analyze customer behavior data to optimize the program and drive cross-selling opportunities. 3. User Acquisition Strategy: Research and implement a user acquisition strategy using MoEngage's targeting and segmentation capabilities. Monitor and analyze campaign performance data to optimize user acquisition channels and maximize ROI. ASSUMPTION: These sample projects demonstrate the key responsibilities and priorities of the Growth Manager role, with a focus on leveraging the MoEngage platform to drive customer engagement and growth. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Puma Energy? 2. Can you describe the team structure and dynamics within the marketing department? 3. What are the most significant challenges facing the growth marketing team currently, and how can this role address them? 4. How does Puma Energy support the professional development and growth of its employees? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its goals, while also providing valuable insights into the work environment and expectations. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://trafigura.wd3.myworkdayjobs.com/Puma_Energy_Careers/job/Panama-City-Panama/Growth-Manager---MoEngage-Specialist_R-015681 - Tailor your resume and cover letter to highlight your relevant experience with the MoEngage platform and growth marketing strategies - Prepare examples of successful campaigns you've managed and the results you achieved - Research Puma Energy's business and industry to demonstrate your understanding of the company and its goals - Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.