Growth Manager, Offline Media

📌 Core Information

🔹 Job Title: Growth Manager, Offline Media (Good Chop)

🔹 Company: HelloFresh

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition through offline marketing channels
• Managing and scaling direct mail, gift card, and flyers campaigns
• Collaborating cross-functionally to integrate new features and leverage insights
• Analyzing campaign performance and optimizing for maximum impact

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in offline marketing to succeed.

📋 Key Responsibilities

✅ Define and execute marketing campaigns from concept to completion, including segmentation, testing roadmap, creative development, QA, production, and analysis

✅ Strategically allocate spend across various offline campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures

✅ Manage relationships with external vendors, including printers, mail houses, data providers, and agencies to ensure timely and cost-effective execution of campaigns

✅ Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI

✅ Oversee the development and maintenance of the offline marketing calendar, ensuring timely execution and coordination with other marketing channels

✅ Design, execute, and analyze a robust A/B testing agenda, playing a central role in identifying new growth opportunities through a rigorous, data-driven, and agile approach

✅ Own campaign performance reporting and analysis, provide actionable insights, highlighting key trends, and identifying strategic opportunities

✅ Act as a cross-functional leader, collaborating with product, marketing, and data teams to integrate new features, leverage insights from other channels, and incorporate seasonality into informed tactics

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: BA/BS in Marketing, Business, Management, or a related field with a strong academic record.

Experience: 5+ years of marketing experience with at least 1 year in the subscription space, with a significant focus on offline marketing channels like Direct Mail, Print Advertising, or In-Box Inserts.

Required Skills:

• Proven track record managing Direct Mail campaigns from concept to execution, at scale
• Solid experience with Gift Card and Flyer/Insert programs, including design, fulfillment, and tracking
• Exceptional quantitative and analytical skills
• Expertise in managing and optimizing complex audience segmentation strategies and full lifecycle experiences
• Experience in advanced data analysis, leveraging historical performance to inform and execute complex offline marketing projects
• Basic proficiency in SQL

Preferred Skills:

• Experience with Tableau, Adobe suite, or Google Analytics
• Passion for creative production. Experience with Photoshop, Sketch, Figma or any other photo editing software

ASSUMPTION: Candidates with a strong background in offline marketing and a proven track record of driving campaign performance are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $121,500 - $136,700 USD per year (based on the provided pay range)

Benefits:

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

Working Hours: Full-time, with a flexible hybrid work arrangement (2 days in-office)

ASSUMPTION: The salary range provided is based on the company's New York pay range and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on delivering high-quality, convenient, and sustainable meal solutions to customers worldwide.

Company Size: HelloFresh is a large company with over 10,000 employees, offering ample opportunities for growth and collaboration.

Founded: HelloFresh was founded in 2011 and has since grown into a global leader in the meal kit industry.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality, responsibly sourced ingredients and recipes directly to customers' doors.
• HelloFresh Group consists of six brands that cater to different meal occasions, ensuring there's something delicious for everyone.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and striving to maintain an inclusive environment

Company Website: hellofresh.com

ASSUMPTION: HelloFresh's commitment to sustainability, quality, and customer satisfaction makes it an attractive employer for like-minded professionals.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in offline media growth.

Reporting Structure: The Growth Manager, Offline Media reports directly to the Senior Growth Manager.

Work Arrangement: This role follows a 50/50 hybrid work arrangement, with employees working 2 days in the office and the rest of the week remotely.

Growth Opportunities:

• As HelloFresh continues to expand, there may be opportunities for the right candidate to grow into a more senior role or take on additional responsibilities.
• The company encourages internal mobility and offers various training and development programs to support employee growth.

ASSUMPTION: Candidates who demonstrate strong leadership skills, strategic thinking, and a passion for driving growth are well-positioned for success in this role and within the company.

🌍 Location & Work Environment

Office Type: HelloFresh's New York office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 28 Liberty St, New York, New York 10005, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
• The city is also home to a thriving tech industry, providing ample networking opportunities for professionals in the field.
• New York's competitive job market may present both challenges and opportunities for career growth.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate project deadlines and meetings with international teams.

ASSUMPTION: Candidates who enjoy working in a fast-paced, dynamic environment and thrive on collaboration will find HelloFresh's New York office an ideal work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Offline marketing expertise and campaign management skills
• Data analysis and problem-solving abilities
• Strategic thinking and planning capabilities
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight your experience managing offline marketing campaigns and driving growth in your resume and cover letter.
• Demonstrate your understanding of the subscription landscape and HelloFresh's unique value proposition in your application materials.
• Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with stakeholders, and analyze data to drive campaign performance.

ATS Keywords: Direct Mail, Gift Card, Flyer, Campaign Management, Data Analysis, A/B Testing, Project Management, Audience Segmentation, Creative Development, Collaboration, Budget Management, Vendor Management, Performance Reporting, Strategic Thinking, Time Management, Analytical Skills, SQL

ASSUMPTION: HelloFresh's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Tableau
• Adobe suite
• Google Analytics
• SQL
• Photoshop, Sketch, or Figma

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• We change the way people eat - forever.
• We value diversity and strive to maintain an inclusive environment.
• We are passionate about delivering high-quality, sustainable meals to our customers.

Work Style:

• HelloFresh fosters a collaborative and dynamic work environment.
• The company encourages innovation, creativity, and continuous learning.
• HelloFresh values employees who are proactive, results-driven, and committed to the company's mission.

Self-Assessment Questions:

• Do you share HelloFresh's commitment to sustainability and delivering high-quality meals to customers?
• Are you comfortable working in a fast-paced, collaborative environment with a high degree of autonomy?
• Do you possess strong project management skills and the ability to manage multiple campaigns and stakeholders effectively?

ASSUMPTION: Candidates who align with HelloFresh's mission, values, and work style are more likely to thrive in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders may require strong organizational and time management skills.
• Working with external vendors and managing campaign production may present logistical challenges.
• Analyzing campaign performance data and making data-driven decisions may require advanced analytical skills.
• Collaborating with cross-functional teams and integrating new features may require strong communication and interpersonal skills.

ASSUMPTION: Candidates who are proactive, adaptable, and skilled in managing complex projects are well-equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• This role focuses primarily on offline marketing channels, unlike similar roles that may emphasize digital marketing or other channels.
• HelloFresh's subscription-based business model presents unique opportunities and challenges compared to other industries.
• Candidates with experience in subscription-based businesses or offline marketing may find this role particularly appealing and well-suited to their skillset.

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of offline marketing channels are likely to find this role a good fit for their career goals.

📝 Sample Projects

• Developing and executing a successful direct mail campaign to acquire new customers for Good Chop
• Optimizing gift card program performance through targeted segmentation and personalized messaging
• Collaborating with the product team to integrate new features and enhance the customer experience for offline marketing channels

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Growth Manager, Offline Media role at HelloFresh.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does HelloFresh support the growth and development of its employees, particularly in this role?
• What are the most significant challenges facing the offline media team currently, and how can this role help address them?
• How does HelloFresh measure the success of its offline marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration with other teams, such as product, data, or customer success, to drive growth and improve the customer experience?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you make an informed decision about your potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience managing offline marketing campaigns and driving growth in the subscription space.
• Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with stakeholders, and analyze data to drive campaign performance.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.