Growth Manager, Platform

📌 Core Information

🔹 Job Title: Growth Manager, Platform

🔹 Company: Carry1st

🔹 Location: Cape Town, South Africa (Remote)

🔹 Job Type: Full-time

🔹 Category: Gaming, Mobile Apps, Digital Media

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end client relationships with strategic gaming publishers
• Planning, executing, and optimizing marketing campaigns for player acquisition, engagement, and revenue
• Collaborating cross-functionally with Carry1st teams to deliver top-tier marketing initiatives
• Monitoring campaign performance and player behavior to extract insights and improve results
• Managing multiple stakeholders and projects simultaneously in a fast-paced environment

ASSUMPTION: This role requires a strong project manager with client-facing experience, a solid business acumen, and a passion for mobile games to succeed in Africa's dynamic gaming sector.

📋 Key Responsibilities

✅ Own and manage the end-to-end relationship with a strategic Chinese gaming publisher, ensuring alignment on goals, communication, budget, and reporting

✅ Plan, execute, and optimize marketing campaigns that drive player acquisition, engagement, and revenue across Sub-Saharan Africa

✅ Act as the primary point of contact for client teams, managing timelines, expectations, feedback loops, performance, and budget reporting

✅ Collaborate cross-functionally with Carry1st’s creative, growth, influencer, press, and analytics teams to deliver top-tier execution on marketing initiatives

✅ Monitor campaign performance and player behavior to extract insights and recommend improvements to enhance results

✅ Manage multiple stakeholders and projects simultaneously, maintaining precision and speed in a fast-paced environment

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage complex relationships and multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in client management, marketing, or partnerships, ideally within the gaming, mobile apps, or digital media industry

Required Skills:

• Proven ability to manage complex relationships and multiple stakeholders at large accounts
• Outstanding interpersonal and communication skills; confident presenting, problem-solving, and managing expectations with clients
• Meticulous attention to detail and an obsession with quality execution
• High work ethic and intensity—thrive in a high-performance environment
• Strong project management skills, with the ability to own and deliver complex campaigns on time and to brief
• Deep understanding of consumer behavior and mobile marketing in Africa (preferred)
• Mandarin speaking (preferred, to facilitate communication with the publisher)

Preferred Skills:

• Experience working with Chinese gaming publishers
• Knowledge of the African gaming market

ASSUMPTION: Candidates with experience in gaming, mobile apps, or digital media industries will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: ZAR 600,000 - 800,000 per year (Estimated, based on industry standards for mid-level marketing roles in Cape Town)

Benefits:

• Remote working allowance ($600/year)
• Learning and development opportunities
• Social events and team-building activities
• Paid birthday leave

Working Hours: Full-time (40 hours/week), flexible hours with a results-driven approach

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Cape Town. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Small to mid-sized, offering a dynamic and agile work environment)

Founded: 2018 (Relatively young, with a strong focus on growth and innovation)

Company Description:

• Carry1st is Africa’s leading games publisher and monetization platform, helping top global companies grow players and revenue in high-potential markets
• Operates the region’s fastest-growing web shop for top-ups of digital content and a payment platform that boosts revenue up to 10x in markets with low credit card penetration but high demand for digital goods
• Partners with major gaming companies like Activision, EA, Riot Games, and Netease, and is backed by investors such as a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas

Company Specialties:

• Social Games
• Casual Games
• Mobile Games
• Technology
• In Person Distribution
• Fintech
• Digital Entertainment
• Publishing
• Monetization
• Growth
• Africa
• Middle East
• Payments
• Distribution
• And Localization

Company Website: www.carry1st.com

ASSUMPTION: Carry1st's focus on growth and innovation creates an exciting and challenging work environment for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Growth and works closely with cross-functional teams, including creative, growth, influencer, press, and analytics

Work Arrangement: Fully Remote, with the flexibility to work from anywhere in the world

Growth Opportunities:

• Potential to grow within the company as it expands its operations in Africa and the Middle East
• Opportunity to work on high-impact projects with major gaming partners
• Chance to develop skills in client management, marketing, and project management

ASSUMPTION: This role offers significant growth potential for the right candidate, as Carry1st continues to expand its operations and partnerships.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office)

Office Location(s): Cape Town, South Africa (Remote work from anywhere in the world)

Geographic Context:

• Cape Town is a vibrant city with a thriving tech industry, offering a high quality of life and numerous recreational opportunities
• South Africa has a diverse and dynamic gaming market, with significant growth potential
• The African gaming market is one of the fastest-growing in the world, with a strong focus on mobile gaming

Work Schedule: Full-time (40 hours/week), with flexible hours and a results-driven approach

ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere in the world, with a strong focus on results and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Head of Growth
• Background check and offer

Key Assessment Areas:

• Client management skills and experience
• Marketing and project management skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in client management, marketing, and project management
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns or projects you've managed, focusing on results and impact
• Demonstrate your understanding of the African gaming market and Carry1st's mission

ATS Keywords: Client Management, Marketing, Partnerships, Project Management, Communication, Consumer Behavior, Mobile Marketing, Attention to Detail, Gaming, Chinese Gaming Publishers, Africa, Sub-Saharan Africa

ASSUMPTION: The interview process will focus on assessing the candidate's client management, marketing, and project management skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Gaming industry-specific tools and platforms (e.g., Steam, Unity, Unreal Engine)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Growth mindset
• Customer obsession
• One team, one dream
• Integrity
• Innovation

Work Style:

• Results-driven and focused on execution
• Collaborative and team-oriented
• Adaptable and comfortable with change
• Strong communication and presentation skills

Self-Assessment Questions:

• How have you successfully managed complex client relationships in the past, and how would you apply those skills in this role?
• Can you describe a marketing campaign you've managed from start to finish, focusing on results and impact?
• How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with Carry1st's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously in a fast-paced environment
• Working with clients in different time zones and cultures
• Keeping up with the latest trends and developments in the gaming industry
• Balancing the need for innovation with the need for consistent execution and results

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on results and execution.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Client Success Manager position, but with a focus on the gaming industry and the African market
• Unlike other marketing roles, this position requires a strong understanding of the gaming industry and the African gaming market
• Career progression in this role could lead to a Senior Growth Manager or Head of Growth position within Carry1st or a similar company

ASSUMPTION: This role offers a unique opportunity to work in the gaming industry and the African market, with significant growth potential for the right candidate.

📝 Sample Projects

• Managing a marketing campaign for a major Chinese gaming publisher, driving player acquisition, engagement, and revenue in Sub-Saharan Africa
• Collaborating with Carry1st's creative team to develop and execute a marketing campaign for a new game launch
• Analyzing player behavior and campaign performance data to optimize marketing strategies and improve results

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges in this role, from client management and marketing campaign execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does Carry1st support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Carry1st measure success for this role, and how will my performance be evaluated?
• What are the biggest challenges facing the company and this role in the next 12 months, and how can I help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's growth and success, as well as their commitment to driving results and contributing to the team's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you've managed, focusing on results and impact
• Be ready to discuss your understanding of the African gaming market and Carry1st's mission during the interview process
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.