Growth Manager, Platform

📌 Core Information

🔹 Job Title: Growth Manager, Platform

🔹 Company: Carry1st

🔹 Location: Nigeria (Remote)

🔹 Job Type: Full-Time

🔹 Category: Gaming, Digital Content, E-commerce

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving Carry1st’s expansion and success across Africa and the Middle-East
• Growing customers and revenue for Carry1st Platform
• Executing top-tier activations and building strategic partnerships
• Working with cross-functional teams to improve user experience
• Becoming the regional expert and providing market insights

ASSUMPTION: This role requires a strong understanding of gaming culture in Africa and the Middle East, as well as experience in growth, marketing, or business development in these regions.

📋 Key Responsibilities

✅ Lead growth initiatives to drive revenue, user acquisition, and engagement across key markets in Africa and the Middle-East

✅ Develop and execute go-to-market strategies for Carry1st Shop and partnered games, including paid media, influencer activations, social media, community events, out-of-home campaigns, and traditional media

✅ Establish and manage strategic partnerships with key media outlets, esports organizations, payment providers, brands, and super-apps to amplify Carry1st’s reach and engagement

✅ Leverage data and market insights to refine growth strategies, identifying high-performing campaigns and optimizing customer acquisition cost (CAC)

✅ Collaborate with other functions to improve the Carry1st Platform experience

✅ Provide insights and recommendations to internal teams and global partners about gaming trends, user behavior, and market opportunities in Africa and the Middle-East

ASSUMPTION: This role involves a high degree of ownership and problem-solving, with the need to coordinate multiple initiatives in a fast-paced, entrepreneurial environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in growth, marketing, or business development, preferably in gaming, digital content, or e-commerce

Required Skills:

• Proven track record of scaling brands, publishers, or businesses across Africa and the Middle East
• Strong experience building and managing strategic partnerships with media companies, payment providers, esports organizations, or brands
• Deep understanding of gaming culture in Africa and the Middle East, with the ability to speak the language of gamers
• Data-driven mindset, with the ability to analyze metrics and optimize marketing strategies accordingly
• Self-driven and accountable, with a high degree of ownership and problem-solving ability
• Excellent project management skills, with the ability to coordinate multiple initiatives in a fast-paced, entrepreneurial environment
• Excellent written and verbal communication skills in English; Arabic or French is a strong plus

Preferred Skills:

• Experience working with gaming publishers or platforms
• Familiarity with gaming trends and user behavior in Africa and the Middle-East
• Proficiency in data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and familiarity with gaming trends in Africa and the Middle-East would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is $80,000 - $120,000 USD per year. This estimate takes into account the required experience level and the location (Nigeria).

Benefits:

• Fully remote work arrangement
• Opportunity to work with top global gaming companies and investors
• Chance to make a significant impact in a fast-growing market

Working Hours: Full-time (40 hours per week), with flexibility to accommodate different time zones within Africa and the Middle-East

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Carry1st operates at the intersection of gaming, fintech, and digital commerce, helping top global companies grow players and revenue in high-potential markets.

Company Size: Carry1st has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Carry1st was founded in 2018, making it a relatively young company with a strong focus on innovation and expansion.

Company Description:

• Carry1st is Africa’s leading games publisher and monetization platform
• They operate the region’s fastest-growing web shop for top-ups of digital content and a payment platform that boosts revenue up to 10x in markets with low credit card penetration but high demand for digital goods
• Carry1st partners with top global companies like Activision, EA, Riot Games, and Netease, and is backed by investors like a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas

Company Specialties:

• Social Games
• Casual Games
• Mobile Games
• Technology
• In Person Distribution
• Fintech
• Digital Entertainment
• Publishing
• Monetization
• Growth
• Africa
• Middle East
• Payments
• Distribution
• And Localization

Company Website: https://www.carry1st.com

ASSUMPTION: Carry1st's focus on growth and expansion in Africa and the Middle-East makes it an exciting opportunity for candidates looking to make an impact in a fast-growing market.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in growth, marketing, or business development.

Reporting Structure: The Growth Manager, Platform will report directly to the Head of Growth or a similar role within the organization.

Work Arrangement: This is a fully remote role, with the expectation to work with teams across Africa and the Middle-East, as well as global partners.

Growth Opportunities:

• Expanding Carry1st's reach and impact across Africa and the Middle-East
• Building strategic partnerships with key media outlets, esports organizations, payment providers, brands, and super-apps
• Gaining experience working with top global gaming companies and investors

ASSUMPTION: Given Carry1st's focus on growth and expansion, there are significant opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): N/A (Fully Remote)

Geographic Context:

• Africa and the Middle-East are high-potential markets for gaming and digital content
• The region has a large and growing user base, with a strong demand for digital goods and services
• Carry1st operates in multiple countries across Africa and the Middle-East, with a focus on Nigeria

Work Schedule: Full-time (40 hours per week), with flexibility to accommodate different time zones within Africa and the Middle-East

ASSUMPTION: The fully remote work arrangement allows for greater flexibility and the opportunity to work with teams across multiple countries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or relevant stakeholders

Key Assessment Areas:

• Understanding of gaming culture in Africa and the Middle-East
• Experience in growth, marketing, or business development
• Data-driven mindset and analytical skills
• Project management and organizational skills
• Communication and interpersonal skills

Application Tips:

• Highlight your experience working in Africa and the Middle-East, and your understanding of gaming culture in the region
• Demonstrate your data-driven approach to marketing and growth strategies
• Showcase your project management skills and ability to coordinate multiple initiatives
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Growth, Marketing, Business Development, Gaming Culture, Data Analysis, Project Management, Communication, Africa, Middle-East, Strategic Partnerships, Customer Acquisition Cost (CAC)

ASSUMPTION: Carry1st uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Growth-focused and data-driven
• Collaborative and entrepreneurial
• Committed to unlocking the world's fastest-growing market

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Focused on driving results and making an impact

Self-Assessment Questions:

• Do you thrive in fast-paced, entrepreneurial environments?
• Are you comfortable working with cross-functional teams and managing multiple initiatives?
• Do you have a strong understanding of gaming culture in Africa and the Middle-East?

ASSUMPTION: Carry1st values candidates who are growth-focused, data-driven, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple initiatives and priorities in a fast-paced environment
• Working with diverse teams across Africa, the Middle-East, and globally
• Adapting to different time zones and cultural contexts
• Keeping up with the rapidly evolving gaming and digital content landscape

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of gaming culture in Africa and the Middle-East
• This role is focused on driving growth and revenue for Carry1st Platform, rather than a specific game or product
• Career progression in this role could lead to opportunities in gaming publishing, monetization, or other areas of the gaming industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the gaming and digital content industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new game launch in Africa
• Building strategic partnerships with key media outlets and esports organizations in the Middle-East
• Analyzing user data to optimize marketing campaigns and reduce customer acquisition cost (CAC)

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Growth Manager, Platform may be involved in.

❓ Key Questions to Ask During Interview

• How does Carry1st approach regional differences in gaming culture and preferences?
• What are the key priorities for the Growth Manager, Platform in the first 90 days?
• How does Carry1st support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fully remote, cross-functional team?
• How does Carry1st measure the success of its growth initiatives and marketing campaigns?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for the Growth Manager, Platform.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Carry1st job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in growth, marketing, or business development in Africa and the Middle-East
• Prepare for your interview by researching Carry1st's mission, values, and approach to gaming in Africa and the Middle-East
• Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.