📌 Core Information
🔹 Job Title: Growth Manager (Skill)
🔹 Company: Unico
🔹 Location: São Paulo, SP
🔹 Job Type: Full-time, Hybrid
🔹 Category: Growth, Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and lead qualification for Unico Skill
- Collaborating with cross-functional teams to align growth strategies
- Analyzing data and metrics to inform decision-making and optimize performance
- Leveraging growth hacking techniques to test and iterate on strategies
- Contributing to a dynamic and innovative startup environment
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on lead acquisition and growth strategies. Familiarity with the Brazilian market and local regulations is beneficial but not required.
📋 Key Responsibilities
✅ Plan, structure, and execute growth initiatives across the user journey (acquisition, activation, retention, revenue, and referral - AARRR)
✅ Propose, validate, and track KPIs for all acquisition channels, including visitants, leads, MQL, SQL, CPL, CPA, CAC, LTV, ROAS, and ROI
✅ Monitor and analyze KPIs, metrics, and unit economics to generate insights and make data-driven decisions
✅ Collaborate with product, technology, and marketing teams to align growth strategies
✅ Develop and iterate on growth hypotheses quickly and efficiently
✅ Influence and lead without direct reports, bringing a strategic vision to the team
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a fast-paced, dynamic environment. Strong communication and analytical skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing, with a focus on performance marketing and lead acquisition
Required Skills:
- Proven experience in B2B markets, particularly in SaaS or technology companies
- Strong background in marketing performance, with a focus on lead acquisition (inbound marketing)
- Experience in planning and executing communication and lead nurturing strategies
- Direct management of digital marketing campaigns for top, middle, and bottom-of-the-funnel
- Familiarity with growth hacking and A/B testing
- Experience planning and coordinating events with prospects
Preferred Skills:
- Experience driving growth metrics in startups or digital companies
ASSUMPTION: While not required, experience with impact on growth metrics in startups or digital companies would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Growth Manager in Brazil is around R$ 8,000 - 12,000 per month, depending on experience and skills. This role offers a flexible benefit of R$ 1,500 per month, which can be distributed across various modalities.
Benefits:
- Flexible Benefit: R$ 1,500 per month (VA/VR, Culture, Mobilidade, Flex Férias)
- Home Office Assistance: R$ 120 per month for bill payments and consumption
- Education Benefit: 100% financing for courses, grad programs, MBAs, languages, specialized courses, and mentorships
- Well-being: Access to Wellhub and Totalpass platforms
- Extended Parental Leave: 180 days for primary caregivers and 60 days for secondary caregivers, with full salary and benefits
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Unico is a Brazilian IDtech company specializing in identity protection solutions for individuals and businesses. They aim to revolutionize the education sector through technology with their Unico Skill division.
Company Size: Unico has 11-50 employees, providing a dynamic and collaborative work environment.
Founded: Unico was founded in 2017, with a mission to place Brazil on the global innovation map by developing innovative technologies that bring security and transparency to individuals.
Company Description:
- Unico focuses on identity protection and digital security for individuals and businesses
- The company invests heavily in its employees, fostering a committed and talented team
- Unico Skill is a division dedicated to revolutionizing education through technology
Company Specialties:
- Identity protection and digital security
- Innovative technology development
- Education technology and transformation
Company Website: http://www.unicoanalytics.cz
ASSUMPTION: Unico's focus on identity protection and digital security may require candidates to have a strong understanding of these areas, as well as relevant industry experience.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in B2B marketing, seeking to grow their career in a dynamic and innovative environment.
Reporting Structure: The Growth Manager will report directly to the Unico Skill leadership team and collaborate closely with cross-functional teams, including product, technology, and marketing.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days on-site and 2 days remote, offering flexibility and a balanced work-life integration.
Growth Opportunities:
- Contribute to the growth and success of Unico Skill, making a significant impact on the company's mission
- Gain experience working in a dynamic and innovative startup environment
- Develop and enhance skills in growth marketing, data analysis, and cross-functional collaboration
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Unico's headquarters is located in São Paulo, SP, with a modern and collaborative work environment that fosters innovation and creativity.
Office Location(s): Krakovská 24, Prague 1, Prague
Geographic Context:
- São Paulo is the largest city in Brazil and a major hub for technology and innovation
- The city offers a vibrant culture, diverse food scene, and numerous entertainment options
- Unico's office is centrally located, providing easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: While the role is based in São Paulo, Unico may consider remote or hybrid work arrangements for the right candidate, depending on their qualifications and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager or team to discuss the role and candidate's fit
- Final interview with senior leadership to make a hiring decision
Key Assessment Areas:
- Marketing and growth strategies
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Brazilian market and local regulations
- Showcase your ability to work effectively in a dynamic and fast-paced environment
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: B2B, SaaS, performance marketing, lead acquisition, growth hacking, A/B testing, event planning, data analysis, cross-functional collaboration
ASSUMPTION: Unico uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing automation, CRM, data analysis, and project management tools is beneficial for this role, but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and communication
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and best practices?
- Can you provide an example of a time when you had to adapt to a significant change in a project or strategy?
- How do you approach working with cross-functional teams to align growth strategies?
ASSUMPTION: Unico values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic startup environment may require adaptability and resilience
- The role may involve managing multiple projects and priorities simultaneously
- Collaborating with cross-functional teams may present unique challenges and require strong communication and interpersonal skills
- The Brazilian market may present unique regulatory and cultural challenges that require a deep understanding of the local context
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth strategies and data-driven decision-making
- The role requires a strong background in B2B marketing, with a focus on lead acquisition and growth hacking
- This role offers the opportunity to work in a dynamic and innovative startup environment, with a focus on driving growth and making a significant impact on the company's success
ASSUMPTION: While this role shares similarities with traditional marketing roles, it is distinct in its focus on growth strategies, data analysis, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a new product launch
- Analyzing customer data to identify trends and optimize marketing campaigns
- Collaborating with the product team to optimize the user onboarding process and improve activation rates
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Manager may be responsible for, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful growth initiative led by the company, and what contributed to its success?
- How does the company approach cross-functional collaboration and communication, particularly between marketing and other departments?
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
