📌 Core Information
🔹 Job Title: Growth Manager - UAE
🔹 Company: Careem
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing & Growth
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level (4-6 years)
🔹 Remote Status: Hybrid (4 days in-office, 1 day remote, and 30 days remote work from any country annually)
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of Careem's growth strategy
- Managing user engagement, retention, and revenue generation initiatives
- Conducting market research and analyzing data to optimize growth efforts
- Collaborating with regional teams to tailor strategies to local market dynamics
- Onboarding regional partners to enhance reach and customer experience
ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of the food/grocery delivery market.
📋 Key Responsibilities
✅ Supporting the execution of the growth roadmap for Careem's verticals
✅ Conducting research on market trends, customer preferences, and competitor activities
✅ Coordinating with internal teams to implement strategies that drive user engagement and retention
✅ Creating and managing customer segments based on demographic and behavioral data
✅ Conducting cohort analysis to support the development of targeted retention campaigns
✅ Monitoring campaign performance and identifying areas for improvement
✅ Collaborating with regional teams to tailor growth strategies to local market dynamics
✅ Identifying and onboarding regional partners to enhance reach and customer experience
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in growth marketing, with a focus on e-commerce, food/grocery delivery, or tech platforms
Required Skills:
- Proven experience with tools like Google Ads, Meta Ads Manager, SQL, Tableau, or Looker
- Strong data mining, statistical modeling, and advanced data analysis skills
- Excellent communication and stakeholder management skills
- Deep understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, churn/attrition modeling, CLTV models
- Proficiency in analyzing and leveraging metrics such as CAC, LTV, ARPU, and conversion rates
Preferred Skills:
- Fluency in Arabic and English
- Experience working in the Middle East or emerging markets
ASSUMPTION: Candidates with a strong background in data analysis and a passion for growth marketing are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 55,000 per month (based on industry standards for mid-senior level marketing roles in Dubai)
Benefits:
- Healthcare benefits
- Fitness reimbursements for health activities
- Unlimited vacation days per year
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the Software Development industry, focusing on transportation, technology, and logistics.
Company Size: Careem has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Careem was founded in 2012, with a mission to simplify and improve the lives of people in the Middle East.
Company Description:
- Careem is building the "Everything App" for the greater Middle East, making it easier to move around, order food and groceries, manage payments, and more.
- The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires.
- Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan, and has created earnings for over 3.5 million ride-hailing and delivery captains and simplified the lives of over 75 million customers.
Company Specialties:
- Transportation
- Technology
- Logistics
Company Website: http://www.careem.com
ASSUMPTION: Careem's focus on innovation and customer-centric approach makes it an attractive place to work for growth-oriented professionals.
📊 Role Analysis
Career Level: Mid-Senior level (4-6 years of experience)
Reporting Structure: This role reports directly to the Growth Manager or a similar position.
Work Arrangement: The role offers a hybrid work arrangement with 4 days in the office and 1 day remote, along with 30 days of remote work from any country annually.
Growth Opportunities:
- Careem's rapid expansion and diverse business verticals offer ample opportunities for career growth and development.
- The company's focus on data-driven decision making and continuous improvement provides opportunities to learn and grow professionally.
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to develop their skills in growth marketing and data analysis.
🌍 Location & Work Environment
Office Type: Careem's Dubai office is located in the Shatha Tower, Dubai Media City, offering a modern and collaborative work environment.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving business ecosystem and numerous opportunities for personal and professional growth.
- The United Arab Emirates offers a tax-free income, high quality of life, and a strategic location that connects the East and West.
Work Schedule: The role follows a standard full-time work schedule with flexible work arrangements.
ASSUMPTION: Dubai's dynamic business environment and Careem's collaborative work culture make this an attractive opportunity for growth-oriented professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (data analysis task)
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Careem's values
Application Tips:
- Highlight your relevant experience and skills in data analysis and growth marketing.
- Tailor your resume and cover letter to emphasize your fit for this specific role and Careem's company culture.
- Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with Careem's business and market.
ATS Keywords: Growth Marketing, E-commerce, Food Delivery, Grocery Delivery, Data Analysis, SQL, Tableau, Looker, A/B Testing, User Segmentation, Cohort Analysis, Churn Modeling, CLTV Models, CAC, LTV, ARPU, Conversion Rates
ASSUMPTION: Careem's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision making.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- SQL
- Tableau
- Looker
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with diverse teams?
- Can you adapt to changing priorities and market dynamics?
ASSUMPTION: Careem values candidates who are passionate about data-driven decision making, continuous learning, and collaboration.
⚠️ Potential Challenges
- The role may require working with large datasets and complex analytics tools.
- The fast-paced nature of the business may result in shifting priorities and tight deadlines.
- The role may require occasional travel to regional offices or partner locations.
- The competitive nature of the market may present challenges in driving user engagement and retention.
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and contribute to Careem's continued success.
📈 Similar Roles Comparison
- This role is similar to Growth Marketing Manager positions in other tech or e-commerce companies but may have a stronger focus on data analysis and market research.
- The role may offer more opportunities for career growth and development due to Careem's rapid expansion and diverse business verticals.
- Careem's hybrid work arrangement and unlimited vacation days may provide a better work-life balance compared to traditional office-based roles.
ASSUMPTION: Candidates should consider these factors when comparing this role to similar positions in other companies.
📝 Sample Projects
- Developing and implementing a targeted retention campaign for Careem's grocery delivery vertical.
- Conducting a comprehensive market analysis of Careem's competitors and identifying opportunities for growth and differentiation.
- Optimizing Careem's customer segmentation strategy to improve the effectiveness of marketing campaigns and enhance the customer experience.
ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the Growth Manager role at Careem.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Careem support the professional development and growth of its employees?
- What are the most significant challenges facing the growth team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Careem approach data privacy and security, particularly in the context of user engagement and retention initiatives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to driving Careem's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis and growth marketing.
- Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with Careem's business and market.
- Research Careem's company culture and values to ensure a strong fit.
- Follow up with the Careem recruitment team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
