📌 Core Information
🔹 Job Title: Growth Manager (Web3), NEA
🔹 Company: OKX
🔹 Location: Northeast Asia (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing, Web3
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving user and revenue growth in the Northeast Asia (NEA) region through influencer-led and content-driven strategies.
- Leading KOL/influencer marketing initiatives, including planning, execution, and performance analysis.
- Managing influencer relationships and executing data-driven KOL strategies.
- Launching and scaling regional growth campaigns to drive adoption and revenue for web3/DEX products.
- Collaborating with internal teams and external partners to localize and optimize campaigns for market fit.
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a strong focus on data-driven decision making and execution.
📋 Key Responsibilities
✅ Responsible for driving user and revenue growth in the NEA region, with a focus on influencer-led and content-driven strategies.
✅ Leading KOL/influencer marketing initiatives, including planning, execution, and performance analysis.
✅ Managing influencer relationships and executing data-driven KOL strategies.
✅ Launching and scaling regional growth campaigns to drive adoption and revenue for web3/DEX products.
✅ Developing and executing content marketing strategies that contribute to user acquisition and retention.
✅ Building brand awareness across NEA markets through influencer programs and strategic partnerships.
✅ Collaborating with internal teams and external partners to localize and optimize campaigns for market fit.
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to changing market conditions and stakeholder needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5+ years of experience in influencer marketing, content growth, or business development, ideally in web3.
Required Skills:
- Proven track record of executing successful growth campaigns focused on user and revenue metrics.
- Deep understanding of the web3/blockchain ecosystem, especially DeFi and DEX platforms.
- Strong familiarity with the NEA market landscape, user behavior, and key community channels.
- Hands-on experience working with KOLs/influencers and analyzing performance data.
- Some fluency in English is required; fluency in a local NEA language is a strong plus.
Preferred Skills:
- Familiarity with marketing automation tools and analytics platforms.
- Experience working with remote teams and stakeholders.
- Knowledge of the local language and culture in target NEA markets.
ASSUMPTION: Candidates should have a strong understanding of the web3 ecosystem and a proven track record of driving results in fast-paced, high-pressure environments.
💰 Compensation & Benefits
Salary Range: Competitive total compensation package, with an estimated range of $120,000 - $180,000 USD per year, based on experience and performance. This estimate is based on industry standards for similar roles and experience levels in the web3 and blockchain sectors.
Benefits:
- L&D programs and education subsidy for employees' growth and development.
- Various team-building programs and company events.
- Additional perks and benefits to be discussed during the interview process.
Working Hours: Full-time position with a flexible work arrangement, allowing for remote work and a healthy work-life balance.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance. The final salary will be determined through the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: OKX operates in the competitive and rapidly evolving blockchain and cryptocurrency industry, with a focus on web3 technologies and decentralized finance (DeFi).
Company Size: OKX is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment with ample opportunities for growth and development.
Founded: OKX was founded in 2017 and has since grown to become one of the largest crypto exchanges and web3 platforms in the world, with a strong focus on innovation, security, and user experience.
Company Description:
- OKX is a leading crypto exchange and web3 platform, offering a wide range of products and services to retail and institutional clients.
- The company is committed to shaping a fairer, more transparent, and accessible society through blockchain technology, with a strong focus on security, compliance, and user protection.
- OKX has expanded into new markets worldwide, including Australia, Brazil, Netherlands, Singapore, and Turkey, with plans to launch in the US, Belgium, and the UAE.
- The company is known for its innovative security features, monthly proof of reserves, and partnerships with high-profile sports teams and events, such as McLaren F1, Manchester City FC, and the Tribeca Film Festival.
Company Specialties:
- Cryptocurrency exchange
- Blockchain technology
- Decentralized finance (DeFi)
- Web3 portal and ecosystems
- Global banking and payments integration
- Innovative security features and compliance
Company Website: www.okx.com
ASSUMPTION: OKX's commitment to innovation, security, and user experience makes it an attractive employer in the competitive blockchain and cryptocurrency industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, with significant responsibility for driving growth and revenue in the NEA region. It offers ample opportunities for career progression and leadership development.
Reporting Structure: The Growth Manager (Web3), NEA will report directly to the regional leadership team and collaborate closely with cross-functional teams, including marketing, product, and business development.
Work Arrangement: This role offers a flexible, remote-friendly work arrangement, allowing for a healthy work-life balance and the ability to work from anywhere in the NEA region.
Growth Opportunities:
- Progression to a leadership role within the marketing or business development functions.
- Expansion into new markets and regions, with the opportunity to build and lead regional teams.
- Cross-functional collaboration and skill development in areas such as product management, business development, or strategic partnerships.
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for career progression and leadership development.
🌍 Location & Work Environment
Office Type: Remote-friendly, with occasional in-person meetings and team-building events as needed.
Office Location(s): Northeast Asia (Remote)
Geographic Context:
- The NEA region is home to a diverse range of markets, including China, Japan, South Korea, and Southeast Asia, each with its unique cultural, linguistic, and regulatory landscape.
- The region is a global hub for blockchain and cryptocurrency innovation, with a strong focus on decentralized finance (DeFi) and web3 technologies.
- The NEA market is characterized by high user engagement and adoption, with a strong appetite for new and innovative products and services.
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and a healthy work-life balance.
ASSUMPTION: The NEA region's diverse cultural and linguistic landscape presents both challenges and opportunities for growth and market penetration.
💼 Interview & Application Insights
Typical Process:
- Online application review and initial screening.
- Phone or video call with the hiring manager to discuss the role and cultural fit.
- In-depth behavioral and technical interviews with cross-functional stakeholders.
- Final round with senior leadership, followed by a job offer and onboarding.
Key Assessment Areas:
- Candidates' understanding of the web3 ecosystem and blockchain technology.
- Proven track record of driving results in influencer marketing and growth campaigns.
- Cultural fit and alignment with OKX's core values: We Before Me, Do the Right Thing, and Get Things Done.
- Ability to thrive in a fast-paced, high-pressure environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the web3 ecosystem and the NEA market landscape in your application materials.
- Prepare for behavioral and technical interview questions that focus on your experience with influencer marketing, growth campaigns, and data-driven decision making.
- Showcase your ability to work collaboratively and adapt to changing market conditions and stakeholder needs.
ATS Keywords: Influencer marketing, content growth, web3, blockchain, DeFi, DEX, user acquisition, revenue growth, KOL management, performance metrics, brand awareness, strategic partnerships, market landscape, data analysis, remote work, Northeast Asia
ASSUMPTION: OKX's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to drive results in a fast-paced, high-pressure environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary based on OKX's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- We Before Me: OKX prioritizes collective success over individual ego, fostering a collaborative and supportive work environment.
- Do the Right Thing: OKX is committed to ethical and responsible business practices, with a strong focus on transparency, fairness, and integrity.
- Get Things Done: OKX values execution, accountability, and a bias towards action, with a strong focus on delivering results and driving growth.
Work Style:
- OKX's work style is characterized by a high degree of autonomy, collaboration, and adaptability to changing market conditions and stakeholder needs.
- The company values a growth mindset, continuous learning, and a strong focus on innovation and improvement.
- OKX's work environment is dynamic, fast-paced, and highly collaborative, with a strong emphasis on cross-functional teamwork and communication.
Self-Assessment Questions:
- How do you align with OKX's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a remote, cross-functional team environment, and how do you ensure effective communication and collaboration in this setting?
- How do you approach continuous learning and personal growth in a fast-paced, high-pressure environment, and how do you apply this mindset to your work?
ASSUMPTION: OKX's cultural fit considerations prioritize candidates who demonstrate a strong alignment with the company's core values, a growth mindset, and a high degree of adaptability and collaboration.
⚠️ Potential Challenges
- The NEA market is highly competitive, with a diverse range of local and international players vying for market share and user engagement.
- The blockchain and cryptocurrency industry is subject to rapid change and regulatory uncertainty, requiring candidates to stay up-to-date with the latest trends and developments.
- The role may require occasional travel to target markets and in-person meetings with stakeholders, presenting logistical and time management challenges.
- The remote work arrangement may present communication and collaboration challenges, requiring candidates to be proactive and self-motivated in their approach to work.
ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on OKX's success in the NEA region.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a deep understanding of the web3 ecosystem and blockchain technology, as well as a strong focus on data-driven decision making and execution.
- The NEA market presents unique cultural, linguistic, and regulatory challenges, requiring candidates to possess strong local market knowledge and adaptability.
- Career progression in this role may follow a different path than traditional marketing or business development roles, with a strong focus on leadership development and regional expansion.
ASSUMPTION: This role offers a unique opportunity to drive growth and revenue in the rapidly evolving web3 and blockchain sectors, with a clear path for career progression and leadership development.
📝 Sample Projects
- Developing and executing a regional influencer marketing campaign to drive user acquisition and revenue growth for OKX's DEX product in the Chinese market.
- Launching a content-driven growth campaign targeting Southeast Asian users, focusing on educational resources and community-building initiatives to drive adoption and engagement with OKX's web3 platform.
- Collaborating with local partners to optimize OKX's growth campaigns for market fit, leveraging deep insights into the target market's user behavior and preferences.
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges faced by the Growth Manager (Web3), NEA, requiring candidates to possess a strong skill set and a high degree of adaptability.
❓ Key Questions to Ask During Interview
- How does OKX approach user acquisition and revenue growth in the NEA region, and how does this role fit into that strategy?
- What are the key challenges and opportunities facing OKX in the NEA market, and how can this role drive growth and market share in this competitive landscape?
- How does OKX support the professional development and growth of its employees, and what opportunities exist for career progression within the company?
- What is OKX's approach to collaboration and communication in a remote, cross-functional team environment, and how does this role contribute to that dynamic?
- How does OKX measure the success of its growth campaigns, and what key performance indicators (KPIs) will this role be responsible for tracking and optimizing?
ASSUMPTION: These interview questions help candidates assess the fit of the role and company culture, as well as the opportunities for growth and development within OKX.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a strong focus on your understanding of the web3 ecosystem and the NEA market landscape.
- Prepare for behavioral and technical interview questions that focus on your experience with influencer marketing, growth campaigns, and data-driven decision making.
- Showcase your ability to work collaboratively and adapt to changing market conditions and stakeholder needs.
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
