Growth Marketeer

📌 Core Information

🔹 Job Title: Growth Marketeer

🔹 Company: Urban Arrow

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing performance marketing and advertising campaigns
• Optimizing customer relationships through CRM management and marketing automation
• Analyzing data and creating reports to drive marketing strategies
• Collaborating with a passionate marketing team and reporting to the marketing manager

ASSUMPTION: This role requires a strong focus on data-driven marketing and a passion for digital trends. The ideal candidate will have experience with Google Ads, Meta, and Hubspot, and be able to translate data into actionable insights.

📋 Key Responsibilities

✅ Performance Marketing & Advertising: Set up, manage, and optimize performance campaigns via Google Ads, Meta (Facebook/Instagram), and other relevant channels. Conduct A/B tests and optimize advertisements based on results and conversion goals. Advise on budget allocation and growth strategies based on campaign results.

✅ CRM Management & Marketing Automation: Manage Urban Arrow's CRM system (Hubspot) from a marketing perspective. Develop and optimize marketing automation flows based on customer behavior, lifecycle, and triggers. Send and optimize email campaigns to consumers and dealers. Maintain and expand the customer lifecycle strategy. Set up digital dealer and consumer activities with CRM support.

✅ Data Analysis & Reporting: Analyze the performance of marketing campaigns and email flows to formulate improvement actions. Report on key KPIs such as conversion ratios, CTR, open rates, etc. Manage and monitor the Urban Arrow Trustpilot account and client reviews, including growth and follow-up.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been simplified or combined for clarity and formatting purposes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 years of experience in a similar digital marketing role

Required Skills:

• Strong passion for data-driven marketing and digital trends
• Proficient in Google Ads, Meta, and Hubspot
• Analytical skills and ability to translate data into actionable insights
• Excellent communication skills in Dutch and English
• Creative and customer-focused mindset
• Secure, can-do attitude, and ability to spot opportunities for improvement
• Experience with external experience tools like Typeform and digital marketing tools like GA4 and Semrush

Preferred Skills:

• Experience with AI tools
• Familiarity with the consumer goods industry

ASSUMPTION: The required qualifications listed above are based on the provided job description. However, some details may have been simplified or combined for clarity and formatting purposes.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in the Netherlands, the estimated salary range for this position is €45,000 - €65,000 per year. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Free lunch
• 28 vacation days + 2 extra free days per year
• Company phone and laptop
• Pension plan and bike lease options
• Travel expense reimbursement and health insurance discount
• Team outings and personal growth opportunities

Working Hours: Full-time (36-40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and should be verified with the employer. The benefits listed above are based on the provided job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods; Urban Arrow specializes in electric cargo bikes, aiming to improve life and urban areas by making them cleaner, quieter, and more efficient.

Company Size: 51-200 employees; As a mid-sized company, Urban Arrow offers a collaborative work environment with ample opportunities for growth and impact.

Founded: 2010; Urban Arrow was founded with the mission to build top-of-the-line electric cargo bikes and has since grown to become a leading player in the industry.

Company Description:

• Urban Arrow is passionate about electric cargo bikes and the people who ride them
• The company focuses on the specific transport needs of its customers
• Urban Arrow aims to improve life in urban areas with its products

Company Specialties:

• Electric cargo bikes
• Urban mobility solutions
• Sustainable transportation

Company Website: http://www.UrbanArrow.com

ASSUMPTION: The company context provided above is based on the information available from Urban Arrow's LinkedIn profile and website. However, some details may have been simplified or combined for clarity and formatting purposes.

📊 Role Analysis

Career Level: Mid-level; This role is suitable for a marketing professional with 2-5 years of experience looking to grow in their career and make a significant impact on a company's marketing efforts.

Reporting Structure: The Growth Marketeer will report directly to the marketing manager and collaborate closely with the marketing team.

Work Arrangement: On-site; This role requires working on-site at Urban Arrow's headquarters in Amsterdam, with the option for hybrid work arrangements in the future.

Growth Opportunities:

• As Urban Arrow continues to grow, there may be opportunities for the Growth Marketeer to take on additional responsibilities or move into a management role
• The company offers personal growth opportunities and encourages employees to develop their skills and careers
• Urban Arrow is part of Pon.Bike, a global player with strong brands, providing opportunities for international collaboration and exposure

ASSUMPTION: The role analysis provided above is based on the information available from the job description and Urban Arrow's LinkedIn profile. However, some details may have been simplified or combined for clarity and formatting purposes.

🌍 Location & Work Environment

Office Type: Urban Arrow's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Gyroscoopweg 6, Amsterdam, North Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic sites, and bustling nightlife
• The city is bike-friendly, with an extensive network of bike lanes and a high number of cyclists
• Amsterdam is home to a diverse and multicultural population, offering a wide range of dining, entertainment, and leisure options

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work from home occasionally.

ASSUMPTION: The location and work environment information provided above is based on the information available from Urban Arrow's LinkedIn profile and website. However, some details may have been simplified or combined for clarity and formatting purposes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the marketing manager and/or other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing expertise and experience with relevant tools
• Data analysis and reporting skills
• Communication and collaboration abilities
• Cultural fit and alignment with Urban Arrow's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Urban Arrow's mission and products in your application materials
• Prepare for interview questions related to your marketing strategies, data analysis techniques, and cultural fit

ATS Keywords: Performance marketing, CRM management, data analysis, Google Ads, Meta, Hubspot, A/B testing, email campaigns, customer lifecycle strategy, analytical skills, communication skills, creativity, customer focus, digital marketing tools, AI tools

ASSUMPTION: The interview and application insights provided above are based on typical hiring processes and best practices for marketing roles. However, some details may vary depending on the specific needs and preferences of Urban Arrow.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook/Instagram)
• Hubspot
• Typeform
• GA4
• Semrush
• AI tools (as needed)

ASSUMPTION: The tools and technologies listed above are based on the information available from the job description. However, some details may have been simplified or combined for clarity and formatting purposes.

👔 Cultural Fit Considerations

Company Values:

• Passion for electric cargo bikes and urban mobility
• Customer focus and commitment to improving life in urban areas
• Collaboration and teamwork

Work Style:

• Data-driven and results-oriented
• Creative and innovative
• Customer-focused and empathetic

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and tools?
• Can you describe a time when you optimized a marketing campaign based on data analysis, and what were the results?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: The cultural fit considerations provided above are based on the information available from Urban Arrow's LinkedIn profile and website. However, some details may have been simplified or combined for clarity and formatting purposes.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest digital marketing trends and tools
• Balancing data-driven decision-making with creative marketing strategies
• Collaborating effectively with a remote or hybrid team

ASSUMPTION: The potential challenges listed above are based on typical challenges faced by marketing professionals in similar roles. However, some details may vary depending on the specific needs and preferences of Urban Arrow.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Growth Marketeer position at Urban Arrow focuses heavily on performance marketing and CRM management, with a strong emphasis on data-driven decision-making
• The consumer goods industry is highly competitive, with a constant need to innovate and adapt marketing strategies to reach target audiences effectively
• Career progression in this role may involve moving into a marketing management position or exploring opportunities within Pon.Bike's global network

ASSUMPTION: The role comparison provided above is based on typical marketing roles and career paths in the consumer goods industry. However, some details may vary depending on the specific needs and preferences of Urban Arrow.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to increase brand awareness and drive sales for a new electric cargo bike model
• Optimizing email marketing campaigns to improve open rates and conversion rates, resulting in a 20% increase in revenue from email marketing channels
• Analyzing customer data to identify trends and opportunities, leading to the development of a new customer segmentation strategy that improved customer retention rates by 15%

ASSUMPTION: The sample projects listed above are based on typical marketing projects and initiatives in the consumer goods industry. However, some details may vary depending on the specific needs and preferences of Urban Arrow.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Urban Arrow support the professional development and growth of its marketing team members?
• What are the biggest marketing challenges facing Urban Arrow in the next 12 months, and how can this role help address them?
• How does Urban Arrow foster a culture of innovation and creativity in its marketing efforts?

ASSUMPTION: The key questions to ask during the interview provided above are based on typical interview questions for marketing roles. However, some details may vary depending on the specific needs and preferences of Urban Arrow.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your passion for data-driven marketing and digital trends
• Prepare for the interview by researching Urban Arrow's mission, products, and marketing strategies, and be ready to discuss your own marketing ideas and insights
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.