Growth Marketeer

📌 Core Information

🔹 Job Title: Growth Marketeer

🔹 Company: Urban Arrow

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing performance marketing and advertising strategies
• Optimizing campaigns across various digital channels, including Google Ads and Meta
• Analyzing campaign performance and data to drive decision-making
• Managing and growing Urban Arrow's customer database and CRM system
• Collaborating with a passionate marketing team and reporting to the marketing manager

ASSUMPTION: This role requires a strong focus on data-driven marketing and a passion for digital trends. The ideal candidate will have experience with Google Ads, Meta, and Hubspot, and be able to translate data into actionable insights.

📋 Key Responsibilities

✅ Performance Marketing & Advertising: Stel op, beheer en optimaliseer performance campagnes via Google Ads, Meta (Facebook/Instagram) en andere relevante kanalen. Voer A/B-tests uit en optimaliseer advertenties op basis van resultaten en conversiedoelstellingen. Adviseer over budgetallocatie en groeistrategieën op basis van campagneresultaten.

✅ CRM-beheer & Marketing Automation: Je bent verantwoordelijk voor ons CRM-systeem (Hubspot) vanuit marketing perspectief. Je beheert onze database aan leads en consumenten. Ook ben je deels verantwoordelijk voor de compliance van deze database (AVG/GDPR). Ontwikkel en optimaliseer marketing automatiseringsflows op basis van klantgedrag, customer lifecycle en triggers. Verantwoordelijk voor het verzenden en optimaliseren van e-mailcampagnes naar consumenten en dealers. Het opzetten van digitale dealer- en consumentenacties, met bijbehorende CRM-ondersteuning.

✅ Data-analyse & Rapportage: Analyseer de prestaties van marketingcampagnes en e-mail flows om verbeteracties te formuleren. Rapporteer over belangrijke KPI’s zoals conversieratio’s, CTR, open rates, etc. Beheer en rapporteer over ons Trustpilot-account en klantbeoordelingen, inclusief het stimuleren van groei en opvolging.

ASSUMPTION: The role requires strong analytical skills and the ability to communicate findings effectively to stakeholders. The ideal candidate will be comfortable working with data and tools such as Google Analytics, GA4, and Semrush.

🎯 Required Qualifications

Education: Not specified

Experience: At least 2 years of experience in a similar digital marketing role

Required Skills:

• Data-driven marketing mindset
• Proficient in Google Ads, Meta, and Hubspot
• Strong analytical skills
• Excellent communication skills in Dutch and English
• Can-do mentality and attention to detail

Preferred Skills:

• Experience with AI tools
• Familiarity with experience tools such as Typeform and digital marketing tools like GA4 and Semrush

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely preferred but not required. The ideal candidate will have a proven track record of success in digital marketing and a strong passion for data-driven strategies.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry standards for a Growth Marketeer role with 2-5 years of experience in the Netherlands, the estimated salary range is €35,000 - €50,000 per year.

Benefits:

• Free lunch
• 28 vacation days + 2 extra free days per year
• Company phone and laptop
• Pension plan
• Bike lease options
• Travel expense reimbursement
• Health insurance discount
• Team outings and monthly 'domibo' with the marketing team
• Personal growth opportunities within Urban Arrow and Pon.Bike

Working Hours: 36-40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketeer role with the given experience level in the Netherlands. The actual salary may vary depending on factors such as performance, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 51-200 employees

Founded: 2010

Company Description:

• Urban Arrow builds top-of-the-line electric cargo bikes, focusing on the needs of the rider
• The company aims to improve life and urban areas by making things cleaner, quieter, and more efficient
• Urban Arrow is a subsidiary of Pon.Bike, a global player with strong brands like Gazelle, Cervélo, Kalkhoff, and Veloretti

Company Specialties:

• Electric cargo bikes
• Sustainable urban mobility
• Data-driven marketing

Company Website: http://www.UrbanArrow.com

ASSUMPTION: Urban Arrow is a well-established company in the electric cargo bike industry, with a strong focus on sustainability and customer needs. The company's size allows for a more personal work environment, with ample opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the marketing manager and works closely with the marketing team

Work Arrangement: On-site, with a flexible work schedule that allows for remote work when needed

Growth Opportunities:

• Potential career progression within the marketing department or the broader Pon.Bike organization
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
• Chance to make a significant impact on the company's growth and success in the digital marketing space

ASSUMPTION: The Growth Marketeer role offers ample opportunities for professional growth and development within the company and the broader Pon.Bike organization. The ideal candidate will be proactive, eager to learn, and open to taking on new challenges.

🌍 Location & Work Environment

Office Type: Urban Arrow's headquarters is located in Amsterdam, with a modern and collaborative work environment

Office Location(s): Gyroscoopweg 6, Amsterdam, North Holland, 1042 AB, NL

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic sites, and picturesque canals
• The city is bike-friendly, with an extensive network of bike lanes and a high number of cyclists
• Amsterdam offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities

Work Schedule: Flexible, with the option to work remotely when needed

ASSUMPTION: The ideal candidate will be comfortable working in an urban environment and have a strong affinity for cycling. They will also be able to thrive in a collaborative, fast-paced work environment with a passionate team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the marketing manager and/or other team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and interpretation abilities
• Communication and teamwork skills
• Cultural fit and alignment with Urban Arrow's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of data-driven marketing and your ability to analyze and interpret data
• Showcase your passion for sustainability and urban mobility
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Data-driven marketing, Google Ads, Meta, Hubspot, A/B testing, performance marketing, CRM management, customer lifecycle, email campaigns, digital marketing tools, AI tools, experience tools, customer focus, can-do mentality

ASSUMPTION: The application process for Urban Arrow is likely to be competitive, with a strong focus on digital marketing skills and cultural fit. Applicants should tailor their application materials to highlight their relevant skills and experiences and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook/Instagram)
• Hubspot
• Google Analytics
• GA4
• Semrush
• Typeform

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Sustainability
• Collaboration
• Passion

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive
• Passionate about sustainability and urban mobility

Self-Assessment Questions:

• How do you ensure that your marketing strategies are data-driven and customer-focused?
• Can you describe a time when you had to adapt to a new tool or technology, and how you approached it?
• How do you balance innovation and sustainability in your marketing strategies?

ASSUMPTION: Urban Arrow values candidates who are passionate about sustainability, customer-focused, and able to work collaboratively in a dynamic environment. Applicants should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing a large customer database and ensuring compliance with AVG/GDPR regulations
• Keeping up with the latest digital marketing trends and tools
• Balancing multiple responsibilities and priorities in a fast-paced work environment
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work

ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, adapt to new tools and technologies, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Growth Marketeer position at Urban Arrow places a stronger emphasis on data-driven strategies and customer lifecycle management
• Urban Arrow's focus on sustainability and urban mobility sets it apart from other consumer goods companies
• Career progression in this role may involve moving into a more senior marketing position or exploring opportunities within the broader Pon.Bike organization

ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of the Growth Marketeer position at Urban Arrow and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers
• Analyzing customer data to identify trends and opportunities for segmentation and personalization
• Collaborating with the design team to create visually appealing and on-brand marketing materials

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements and the impact they made in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Urban Arrow support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Urban Arrow's culture and work environment support collaboration and innovation?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and show their ability to think critically about the position and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interviews by researching Urban Arrow's company culture, values, and marketing strategies
• Prepare questions that demonstrate your interest in the role and the company
• Follow up with the HR department after submitting your application to confirm receipt and express your enthusiasm for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.