🔹 Job Title: Growth Marketer
🔹 Company: DigiOutsource
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
As a Growth Marketer at DigiOutsource, you'll develop and execute innovative strategies to drive rapid business growth in the online gaming industry. You'll be responsible for finding creative ways to acquire new customers, increase revenue, and optimize the customer journey across multiple platforms. Working within the Growth Marketing Team, you'll play a crucial role in creating customer onboarding journeys and managing activities across all stages of the customer experience while staying current with the latest marketing trends and technologies.
ASSUMPTION: The role is full-time based on the comprehensive benefits package and scope of responsibilities, though the original listing didn't explicitly state the job type.
Education: Not specified
Experience: 3 years proven experience in growth marketing, digital marketing, or similar role
Skills:
ASSUMPTION: While no specific education requirement is mentioned, the 3-year experience requirement suggests this is a mid-level position that values practical experience over formal education credentials.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is extensive and competitive for the digital marketing industry in South Africa, suggesting a total compensation package that likely aligns with or exceeds market rates for similar roles in Cape Town.
ASSUMPTION: Based on the comprehensive benefits package and the company's position as part of NYSE-listed Super Group, the compensation is likely competitive for the Cape Town market, though no specific salary range is provided.
Industry Position: DigiOutsource is part of Super Group, a NYSE-listed digital gaming company that owns leading Sports and iGaming brands. The company focuses on creating market-leading online gaming solutions.
Company Size: Large multinational with teams across 16 countries, 85 nationalities, and 27 languages
Company Stage: Established enterprise in growth phase
ASSUMPTION: Based on the company's description as part of an NYSE-listed group with global presence, DigiOutsource appears to be an established company in a growth stage rather than a startup or early-stage business.
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Part of a Growth Marketing Team with cross-functional collaboration
Growth Opportunities: Strong focus on professional development with comprehensive learning programs and performance feedback systems
ASSUMPTION: This is a mid-level position based on the 3-year experience requirement and scope of responsibilities. The emphasis on growth and development suggests opportunities for career advancement within the organization.
Office Type: Hybrid (offers work from home allowance but also mentions on-site facilities)
Geographic Context: Cape Town is a major tech hub in South Africa with a growing digital economy and relatively lower cost of living compared to European or North American tech centers
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: South Africa's digital marketing industry is sophisticated but operates under different regulations than EU or US markets, particularly in the gaming sector
ASSUMPTION: The work arrangement appears to be hybrid based on the mention of both office perks (gym, meals, barista) and a work-from-home allowance. Cape Town's status as a tech hub is a standard geographic insight for the region.
Typical Process: Application screening, potentially an assessment test (mentioned as part of the process), interviews, credit and criminal record checks (explicitly stated for this position)
Key Assessment Areas: Growth marketing expertise, analytical skills, creative problem-solving, familiarity with digital advertising platforms, cultural fit with company values
Application Tips: Highlight specific growth marketing campaigns with measurable results, demonstrate knowledge of the gaming industry if applicable, showcase experience with multiple advertising platforms
ATS Keywords: growth marketing, user acquisition, retention strategies, digital marketing, paid advertising, A/B testing, ROI optimization, analytics tools, campaign management, content marketing
ASSUMPTION: The interview process details are based on the stated requirements for assessments and background checks mentioned in the listing, combined with standard industry practices for digital marketing positions.
ASSUMPTION: While specific tool names beyond the advertising platforms aren't mentioned, these are standard technologies used in growth marketing positions. The specific tools may vary based on company preference.
Company Values: The company emphasizes innovation, passion for products, customer experience, high performance, and security. Core values include problem-solving, ownership and accountability, decision making, planning and organization, communication, self-starter attitude, and collaboration.
Work Style: Fast-paced, action-packed environment requiring a proactive approach. The company values creativity and "out of the box" thinking while maintaining a data-driven approach.
Self-Assessment: Candidates should ask themselves:
ASSUMPTION: The work style characterization is based on the company's self-description of being "action-packed" and seeking those who bring their "A-game," suggesting a high-performance culture.
- The role requires balancing creative marketing approaches with data-driven decision making
- Operating in the gaming industry may involve navigating complex regulatory environments
- The position appears to include a broad range of responsibilities across multiple platforms and technologies
- The "fast-paced" environment may involve high expectations for performance and results
- Finding effective marketing channels for casino traffic may be challenging due to platform restrictions on gambling content
ASSUMPTION: These challenges are based on the nature of growth marketing in the gaming industry and the company's self-description as fast-paced, as well as the known restrictions many platforms have on gaming/gambling advertisements.
This Growth Marketer role differs from standard Digital Marketing positions by its stronger focus on customer acquisition, revenue growth, and performance optimization. Unlike a traditional Marketing Manager focused on brand building, this role emphasizes ROI-driven campaigns and customer conversion metrics. Compared to a User Acquisition Specialist, this position has broader responsibilities including retention and content strategies. The role combines elements of Performance Marketing, Content Marketing, and User Acquisition, with a particular focus on the gaming industry context.
ASSUMPTION: This comparison is based on standard industry distinctions between growth marketing and other marketing specializations.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description and common growth marketing initiatives in the gaming industry.
ASSUMPTION: These questions are suggested based on common considerations for growth marketing roles and the specific context of the gaming industry, which faces unique challenges in digital advertising.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Update your resume to highlight relevant growth marketing experience, particularly any work with paid advertising platforms or in the gaming/entertainment industry
2. Prepare a portfolio of past campaigns that demonstrate measurable results and innovative approaches
3. Research DigiOutsource and Super Group to understand their position in the gaming market and how your skills align with their needs
4. Include key terms like "growth marketing," "user acquisition," "retention strategies," and "A/B testing" in your application to pass ATS screening
5. Prepare for assessments mentioned in the job posting, which may test your analytical abilities and marketing knowledge
6. Be ready to discuss how you've pioneered new approaches in previous roles, as this is specifically mentioned as a requirement
7. Follow up within 2 weeks if you don't hear back, as the company states this is their response timeframe