📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Wing Assistant
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full Time
🔹 Category: Internet Marketplace Platforms
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving acquisition, conversion, and experimentation across digital channels
- Managing and optimizing performance marketing campaigns
- Collaborating closely with the SVP of Marketing on new initiatives
- Operating with urgency and prioritizing outcomes over activity
ASSUMPTION: This role requires a self-starter with strong performance marketing foundations, creative problem-solving instincts, and the ability to operate across a broad range of marketing initiatives.
📋 Key Responsibilities
✅ Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, and Bing
✅ Research keywords, create campaigns, manage bidding strategies, test creatives
✅ Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
✅ Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
✅ Build, test, and optimise landing pages (Framer experience strongly preferred)
✅ Implement A/B tests and multivariate tests to improve conversion rates
✅ Track behavioural data using tools like Hotjar, GA4, or similar
✅ Work closely with the SVP of Marketing on new go-to-market strategies
✅ Ideate and execute scrappy growth experiments
✅ Own and drive special projects across lifecycle, funnel optimisation, or community
✅ Support hiring and onboarding of new marketing team members
✅ Fill operational gaps across SEO, lifecycle, or comms as needed
✅ Build repeatable systems and documentation to enable scale
✅ Assist with influencer outreach, co-marketing, and affiliate testing
✅ Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
✅ Help shape the narrative across touchpoints, working closely with product and content
ASSUMPTION: This role requires a strong bias toward performance marketing and B2B, with proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
Required Skills:
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
- Strong copy instincts and design taste; capable of producing assets or guiding freelancers
- Experience with marketing automation tools like Zapier, n8n, Make, etc.
- Experience using AI tools such as ChatGPT, Claude, etc.
Preferred Skills:
- Experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar)
- Familiarity with short-form video formats, motion graphics tools, or Canva/Figma
- Startup or high-growth company background
- Experience working on marketing for SaaS tools and/or AI products
ASSUMPTION: Candidates should have a strong sense of discipline and accountability, as this is a remote-first role with a high degree of autonomy.
💰 Compensation & Benefits
Salary Range: 95,000–130,000 CAD per year, depending on experience and capability.
Benefits:
- Remote work with a flexible schedule
- Opportunity to work with a high-growth company and make a significant impact
- Competitive salary and potential for equity
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto, Ontario, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, providing small businesses, startups, execs, and enterprises with top remote talent for recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
Company Size: Wing Assistant has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Wing Assistant was founded in 2018, making it a relatively young and dynamic company.
Company Description:
- Wing Assistant offers affordable, high-quality remote talent to help businesses delegate excess work
- The company specializes in various services, including Social Media Management, Executive Assistance, Data Entry, Sales Calling, and more
- Wing Assistant aims to provide businesses with an incredible, yet super affordable, team member to take over recurring work
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's focus on providing top remote talent for recurring work sets it apart in the Internet Marketplace Platforms industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, performance marketing, and B2B.
Reporting Structure: The Growth Marketer will report directly to the SVP of Marketing and work closely with the executive team.
Work Arrangement: This is a remote-first role, with the opportunity to work from anywhere in Canada.
Growth Opportunities:
- As Wing Assistant continues to grow, there will be opportunities for the Growth Marketer to take on more responsibilities and advance their career within the marketing team
- The company's focus on experimentation and rapid iteration provides ample opportunities for professional development
- Working closely with the SVP of Marketing and executive team offers exposure to strategic decision-making and leadership development
ASSUMPTION: The Growth Marketer's role is crucial to Wing Assistant's continued success, and there are significant opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada
- The city is known for its multiculturalism, vibrant arts and culture scene, and diverse food scene
- Toronto is home to a thriving tech industry, with numerous startups and established companies
Work Schedule: Flexible work schedule with a focus on outcomes and results
ASSUMPTION: The remote work environment at Wing Assistant offers a high degree of flexibility and autonomy, allowing employees to balance their work and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the SVP of Marketing and/or other team members
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and problem-solving abilities
- Creativity and innovation
- Collaboration and communication skills
- Alignment with Wing Assistant's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and skills
- Be prepared to discuss specific examples of successful marketing campaigns you've managed and the results you achieved
- Demonstrate your understanding of Wing Assistant's business and how your skills and experience make you a strong fit for the role
ATS Keywords: Performance Marketing, B2B Marketing, Google Ads, Meta Ads, LinkedIn Ads, GA4, Framer, CRO, A/B Testing, Marketing Automation, AI Tools
ASSUMPTION: Wing Assistant's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads Manager
- GA4
- Framer
- Hotjar
- Zapier, n8n, Make (or similar marketing automation tools)
- AI tools such as ChatGPT, Claude, etc.
ASSUMPTION: The tools and technologies listed are essential for the Growth Marketer role and will be used on a daily basis to manage and optimize marketing campaigns, analyze performance data, and collaborate with the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Wing Assistant prioritizes the needs and satisfaction of its clients
- Innovation: The company encourages creativity, experimentation, and continuous learning
- Collaboration: Wing Assistant fosters a culture of teamwork and mutual support
Work Style:
- Self-starter: Candidates should be proactive, motivated, and able to work independently
- Analytical: A strong focus on data-driven decision-making and continuous improvement
- Creative: Ability to think outside the box and develop innovative solutions to marketing challenges
Self-Assessment Questions:
- Do you have a proven track record of success in performance marketing, with a strong bias toward B2B?
- Are you comfortable working remotely and managing your own time and priorities?
- Do you thrive in a fast-paced, high-growth environment with tight deadlines and high expectations?
- Are you a collaborative team player with a low-ego approach to work?
- Do you have strong written English and copy instincts, with the ability to iterate on landing pages and ad copy?
ASSUMPTION: Wing Assistant's company values and work style requirements are designed to attract and retain top talent who are a strong fit for the company's culture and mission.
⚠️ Potential Challenges
- Managing tight deadlines and high expectations in a fast-paced, high-growth environment
- Operating with a high degree of autonomy and self-discipline in a remote work environment
- Keeping up with the latest trends and best practices in performance marketing and digital advertising
- Balancing multiple priorities and projects simultaneously, with a focus on outcomes and results
ASSUMPTION: The Growth Marketer role at Wing Assistant presents unique challenges and opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong bias toward performance marketing and B2B, with a focus on driving acquisition, conversion, and experimentation across digital channels
- Wing Assistant's focus on innovation, experimentation, and rapid iteration sets it apart from more traditional companies in the Internet Marketplace Platforms industry
- This role offers significant opportunities for growth and advancement within the marketing team and the company as a whole
ASSUMPTION: The Growth Marketer role at Wing Assistant is unique and presents a rare opportunity for the right candidate to make a significant impact on the company's continued success.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy to drive user acquisition and growth for Wing Assistant's core services
- Optimizing landing pages and conversion funnels to improve conversion rates and reduce customer acquisition costs
- Collaborating with the SVP of Marketing and executive team to launch new initiatives and special projects, such as influencer outreach, co-marketing, or affiliate testing
ASSUMPTION: The sample projects listed are representative of the types of initiatives and responsibilities the Growth Marketer will be expected to manage and execute in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that plan?
- How does Wing Assistant support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wing Assistant measure the success of its marketing campaigns and initiatives?
- What is the company's approach to experimentation and rapid iteration in its marketing efforts?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Wing Assistant's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and skills, as well as your alignment with Wing Assistant's company values and culture
- Prepare for your interview by researching Wing Assistant's business and industry, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
