Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: GoodParty.org

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Civic and Social Organizations

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Creating and executing iterative demand generation campaigns and paid growth initiatives
• Managing paid media campaigns to attract candidate users, including SEM, display, paid social, and experimental channels
• Building out Ideal Customer Profiles (ICP) for paid search and paid social, and experimenting to dial in target audiences
• Collaborating with cross-functional teams to refine messaging, create wraparound campaigns, and support sales with lead generation
• Tracking and reporting on metrics, successes, failures, and learnings to build a learning machine
• Researching and experimenting with novel growth tactics, particularly new AI tools

ASSUMPTION: This role requires a strong focus on data-driven experimentation and continuous learning to drive growth and impact.

📋 Key Responsibilities

✅ Create and execute iterative and nimble demand generation campaigns and paid growth initiatives to bring GoodParty.org to new audiences

✅ Manage paid media campaigns to identify and convert candidate users, including SEM, display, paid social, programmatic, and experimental channels

✅ Build out ICPs for paid search and paid social, and experiment to dial in target audiences

✅ Collaborate with the Director of Growth and Product Marketer to refine messaging for candidate personas and persuade them to use GoodParty.org tools

✅ Work collaboratively with peers and other teams to support sales with lead generation campaigns, execute retargeting playbooks, create visual testing frameworks, and create wraparound campaigns

✅ Consistently track and report on metrics, including successes, failures, and learnings, to build a learning machine

✅ Manage marketing operations for Hubspot, supporting the wider team with campaigns, platform architecture, automations, and data cleanliness

✅ Maintain, update, and improve the paid marketing analytics architecture within the existing stack, ensuring tracking is working alongside new product releases and guarding for data integrity

✅ Research and experiment with novel growth tactics, focused particularly on new AI tools

✅ Report to the Director of Growth, with opportunity for mentorship

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of relevant work experience creating winning paid growth experiments for a high growth B2B SaaS or B2C company

Required Skills:

• Expertise in paid campaigns (SEM, display, paid social, programmatic, and experimental channels)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to manage multiple campaigns simultaneously and optimize them daily
• Fluency in using AI tools to improve efficiency and effectiveness
• Familiarity with marketing automation and A/B testing

Preferred Skills:

• Experience with A/B + multivariate testing and marketing automation
• Background in statistics and data analysis
• Experience studying, working, or volunteering in politics, civics, or democracy reform

ASSUMPTION: Candidates should have a proven track record of driving growth through paid campaigns and a strong understanding of data-driven experimentation.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 USD per year

Benefits:

• 100% coverage of health, dental, and vision benefits for you and your dependents
• Unlimited PTO (sick and vacation) policy
• 401(k) program available
• Individual learning & development budget
• Workspace setup stipend
• Internet expense reimbursement ($50/month)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range reflects the range of possible compensation for this role at the time of this posting and may ultimately pay more or less than the posted range.

📌 Applicant Insights

🔍 Company Context

Industry: Civic and Social Organizations, focused on empowering independent candidates to transform civic leadership

Company Size: 11-50 employees, with a fully remote team spread across the country

Founded: 2019, with a mission to make people matter more than money in our democracy

Company Description:

• GoodParty.org is empowering Independents to run, win, and serve so we can transform civic leadership
• In 2024, we helped elect 3,444 Independent candidates into local offices across 48 states
• We're a Public Benefit Corporation that prioritizes social impact over profit

Company Specialties:

• Empowering independent candidates to run, win, and serve in public office without partisan or big-money support
• Providing free, AI-powered tools to enable independent candidates to prioritize people over parties and community over corporate funding
• Building a truly representative democracy where society’s biggest problems are solved

Company Website: goodparty.org

ASSUMPTION: GoodParty.org is a mission-driven organization focused on transforming democracy and empowering independent candidates.

📊 Role Analysis

Career Level: Senior Growth Marketer

Reporting Structure: Reports directly to the Director of Growth

Work Arrangement: Remote (US only), with a flexible work schedule

Growth Opportunities:

• Potential for mentorship and career growth under the Director of Growth
• Opportunity to make a significant impact on the organization's mission and growth
• Possibility to work on innovative AI tools and cutting-edge growth tactics

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the organization's mission and growth.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): United States (candidates must be physically located in the US)

Geographic Context:

• GoodParty.org is a fully remote team, with employees spread across the country
• The organization is headquartered in Los Angeles, CA, but candidates are not required to live in the area
• The US-based team collaborates virtually, with no in-person office requirements

Work Schedule: Full-time (40 hours/week), with a flexible work schedule

ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere in the US, with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Director of Growth
• In-depth interview with the Director of Growth and other team members
• Final decision and offer

Key Assessment Areas:

• Data-driven approach to growth marketing and experimentation
• Ability to manage multiple paid campaigns simultaneously and optimize them daily
• Strong communication and collaboration skills
• Alignment with GoodParty.org's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven growth marketing and experimentation
• Showcase your ability to manage multiple campaigns simultaneously and optimize them daily
• Demonstrate your alignment with GoodParty.org's mission and values

ATS Keywords: Growth Marketing, Paid Campaigns, SEM, Display Advertising, Paid Social, Data Analysis, Keyword Research, Market Research, A/B Testing, Marketing Automation, AI Tools, Lead Generation, Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's data-driven approach to growth marketing, ability to manage multiple campaigns, and alignment with GoodParty.org's mission and values.

🛠️ Tools & Technologies

• Hubspot (CRM, Marketing Automation)
• Segment (Customer Data Infrastructure)
• Amplitude (Product Analytics)
• VWO (Conversion Optimization)
• AI tools (for novel growth tactics and improved efficiency)

ASSUMPTION: The tools listed are the primary technologies used by GoodParty.org for marketing and growth initiatives. Candidates should be comfortable working with these tools and open to learning new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowering people over parties and community over corporate funding
• Transforming real people into civic heroes
• Building a truly representative democracy where society’s biggest problems are solved

Work Style:

• Data-driven and experimental approach to growth marketing
• Collaborative and cross-functional teamwork
• Flexible and remote work environment
• Focus on results and productivity

Self-Assessment Questions:

• Do you align with GoodParty.org's mission to empower independent candidates and transform civic leadership?
• Are you comfortable working in a fully remote, data-driven, and experimental growth marketing environment?
• Do you thrive in a collaborative and cross-functional team setting, with a focus on results and productivity?

ASSUMPTION: Candidates should assess their alignment with GoodParty.org's mission, values, and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple paid campaigns simultaneously and optimizing them daily can be challenging and time-consuming
• Working remotely requires strong self-motivation, time management, and communication skills
• The fully remote work environment may not be suitable for candidates who prefer an in-person office setting
• GoodParty.org is a mission-driven organization, and candidates should be prepared to align their work with the organization's social impact goals

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure they are well-suited to the remote, data-driven, and mission-focused work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on empowering independent candidates and transforming civic leadership
• Unlike traditional B2B or B2C growth marketing roles, this position requires a strong understanding of politics, civics, and democracy reform
• Career path comparison: This role offers significant growth potential, with the opportunity to make a real impact on the organization's mission and growth

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from traditional growth marketing positions.

📝 Sample Projects

• Developing and executing a paid search campaign to target independent candidates with specific political leanings
• Creating and optimizing a retargeting playbook to re-engage website visitors and convert them into candidate users
• Building a visual testing framework to A/B test different messaging and design elements for candidate personas

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketer may work on, focusing on data-driven experimentation and continuous learning.

❓ Key Questions to Ask During Interview

• Can you describe the current paid marketing funnel and how this role will fit into it?
• How does GoodParty.org measure the success of its paid marketing campaigns, and how will this role contribute to those metrics?
• What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
• How does GoodParty.org plan to scale its impact in the coming years, and how can this role contribute to that growth?
• What opportunities are there for mentorship and professional development in this role?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the organization's growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for your phone or video screen with the Director of Growth by researching GoodParty.org's mission, values, and growth marketing strategies
• Practice your data-driven approach to growth marketing and experimentation, and be ready to discuss your ideas and insights
• Follow up with the hiring team one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.